Steven Migacz 600 John Kimbrough Blvd, Office 454

Steven Migacz
600 John Kimbrough Blvd, Office 454

College Station, TX 77845

(512) 905-7542

______

EDUCATION

Texas A&M University, College Station, TX, USA

Ph.D. Recreation, Park, and Tourism Sciences (August 2017)

Advisor: Dr. James F. Petrick

Dissertation: Customer Service Recovery in Hospitality: Toward an Understanding of the Role of the Service Provider Utilizing Rawls Justice Theory

Texas State University, San Marcos, TX, USA

MSRLS: Department of Health & Human Performance

Advisor: Dr. Steve Ayawoniyi

Master’s Project: Examining the Impact of Media on Food Choice: Anderson Cooper Is Not a Fan of Falafel

University of Connecticut, Storrs, CT, USA

B.S. Business Administration

Emphasis: Marketing

C.C.D: Certificate of Community Development (provided by the Department of Recreation, Park, and Tourism Sciences through its Program in Rural Sociology and Community Studies) (2015)

Certified ServSafe Instructor (Manager Training) administered by the National Restaurant Association (2004)

S. MIGACZ1

TEACHING EXPERIENCE

8/2016 to PresentLecturer

Texas A&M University (Recreation, Park, & Tourism Sciences)

8/2012 to 5/2016Instructor/Graduate Teaching Assistant

Texas A&M University (Recreation, Park, & Tourism Sciences)

Completed courses in online teaching strategy and curriculum development.

8/2011 to 5/2012Instructor/Graduate Teaching Assistant

Texas State University (Department of Health & Human Performance)

GUEST LECTURER

Financing and Marketing Recreation, Park, and Tourism Sciences – RPTS 401

Attraction and Destination Management – RPTS 300

Planning and Implementation of Events and Programs – RPTS 311

TEACHER OF RECORD (ENROLLMENT PER CLASS)

Recreation and Leisure

Introduction to Recreation & Leisure Services - REC 1310 (76 students)

Tourism

Foundations of Tourism (online and classroom) - RPTS 201 (40 students)

Marketing

Tourism Marketing (online) - RPTS 331 (52 students)

Research Methods

Recreation Research & Analysis - RPTS 336 (54 students)

Event Planning and Execution

Event Management and Operations II - RPTS 321 (62 students)

Teaching Evaluations

Texas A&M University / Research Methodology / Event Management II / Tourism Marketing / Tourism Marketing
(Fall 2016) / (Fall 2016) / (Summer 2015) / (Spring 2015)
Overall teaching effectiveness / 4.59 / 4.10 / 4.68 / 4.61
Overall quality of course was high / 4.09 / 4.02 / 4.62 / 4.56
The instructor is well prepared / 4.51 / 3.90 / 4.74 / 4.78
I gained a good understanding of concepts/principles in this field / 4.05 / 4.21 / 4.61 / 4.72

Scale: 5: Strongly Agree; 4: Agree; 3: Neither Agree Nor Disagree; 2: Disagree; 1: Strongly Disagree

Texas A&M University / Tourism Marketing / Tourism Marketing / Foundations of Tourism
(Spring 2014) / (Spring 2013) / (Summer 2013)
Overall teaching effectiveness / 4.60 / 4.65 / 4.61
Overall quality of course was high / 4.60 / 4.47 / 4.56
The instructor is well prepared / 4.70 / 4.72 / 4.78
I gained a good understanding of concepts/principles in this field / 4.60 / 4.60 / 4.72

Scale: 5: Strongly Agree; 4: Agree; 3: Neither Agree Nor Disagree; 2: Disagree; 1: Strongly Disagree

Texas State University / Introduction to Recreation / Introduction to Recreation
(Fall 2011) / (Spring 2012)
Organization / 4.67 / 4.77
Teaching Strategy / 4.44 / 4.86
Professional Interactions / 4.60 / 4.64

Scale: 5: Strongly Agree; 4: Agree; 3: Neither Agree Nor Disagree; 2: Disagree; 1: Strongly Disagree

Student Comments (Fall 2016): A strength of the professor’s teaching is his passion and excitement of event planning and willingness to share that with students. Professor has excellent event management skills and is good at teaching them. He inspires creativity and teamwork. He prepared me for a career as an event planner. Encourages creativity and teamwork. Very enthusiastic about the subject. Always available to assist with any issue/question. Steve cares for the success of his students, he teaches passionately, he knows his stuff.

Student Comments (Summer 2015): The material is very interesting and explained well. The instructor was great, he answered every question I had. The course was well organized, the professor was the best professor I have had in an online class. The instructor cares for his students. He offers a lot of additional information (aside from lectures and assignments) such as extra articles and videos to help us understand the topics. Also for projects he pushes us to step outside our comfort zone to talk to more people in the industry, and that is the most I think students can get from college classes.

Student Comments (Spring 2015): The professor was amazing. The professor was very knowledgeable and liked the material he was teaching, made learning (even online) fun, and he was also very approachable and genuine. The professor did a great job of making the lectures as interesting as he can. Provides humor and shows a true interest in the students learning about tourism. Also was great at communicating.

Student Comments (Spring 2014): Even though the course was online, he was very engaging. The powerpoints were interesting and kept my attention. Probably one of the most affective online classes I’ve taken. Mr. Migacz was extremely personable and helpful even though it was an online course. The material in this class was insightful and useful for my future in the tourism industry.

RESEARCH

My research interests and subsequent work, conducted through quantitative, qualitative, and mixed research methods in both domestic and international settings, are a reflection of my passions as both a student and practitioner of hospitality. I believe that theory development is propelled by sound research practices, and significant findings are likewise propelled by substantiated theory. The following represent the focus of my past and present research, as well as my intended future research endeavors:

Service failure and recovery Tourism marketing

Food tourism Consumer behavior

Millennials Service quality

Publications

Migacz, S., Zou, S., & Petrick, J.F. (2016). The “Terminal” Effects of Service Failure on Airlines: Examining Service Recovery with Justice Theory. Journal of Travel Research. (Accepted, not yet in print)

Migacz, S., Durko, A., & Petrick, J.F. (2016). It was the Best of Times, it was the Worst of Times: The Effects of Critical Incidents on Cruise Passengers’. Tourism in Marine Environments, 11(2/3) 123-131.

Zou, S., Migacz, S., & Petrick, J.F. (2016). Using Critical Incident Technique to Examine Chinese Tourists’ Cruising Desires and Intentions.Tourism Analysis. (Accepted, not yet in print)

Manuscripts in Preparation

Zou, S., Migacz, S., & Petrick, J.F. Examining the Effects of Restaurant Types and Failure Severity on Service Recovery: An Application of Justice Theory.

Migacz, S. & Petrick, J.F. From the Mouths of Millennials: Examining the Destination Image of the Florida Keys.

Stone, M., Soulard, J., & Migacz, S. Elements of Memorable Food and Drink Travel Experiences.

Stone, M. & Migacz, S. Culinary Tourism:We Know It When We See It, but Can We Define It?

Stone, M. & Migacz, S. A Typology for the Culinary Tourist: An Application of Involvement Theory.

Migacz, S., Mirza, I., & Petrick, J.F. Only Some of These Birds Flock Together: The Perceived Benefits and Motivations to Travel among Millennial Groups.

Migacz, S., Zou, S., & Petrick, J.F. Is Justice in the Eye of the Beholder? A Cross-Cultural Examination of Service Recovery.

TECHNICAL reports

Stone, M. & Migacz, S. (2016). 2016 Food Travel Monitor Report. Report for the World Food Travel Association (WFTA).

***Featured in Asian Hospitality (August 2016)

Petrick, J.F. & Migacz, S. (2016). Visitor and Non-Visitor Analysis. Report for Monroe County Tourist Development Council (April 2016)

Petrick, J.F. & Migacz, S. (2016). Assessment of Millennials Vacation Intentions and Perceptions toward a Key West Vacation. White sheet for Monroe County Tourist Development Council (May 2016)

Conference PUBLICATIONS

Migacz, S. & Petrick J. F. (2015, July). Challenging Ignorance One Spoonful at a Time: How Ethnocentrism Can Influence Street Food Purchase Decisions. Presented at International Council on Hotel, Restaurant, and Institutional Education Annual Summer Conference; Orlando, FL

Migacz, S. & Petrick, J. F. (2013, June). Trick or Tweet: Does the Utilization of Social Media Increase Awareness and Sales of Street Food or Food Trucks? Presented at Travel &Tourism Research AssociationInternational Conference Graduate Symposium: Kansas City, MO

CONFERENCE PRESENTATIONS

Migacz, S. & Petrick, J. F. (2015, June). Let Justice Be Done, from Coach to First Class: Examining Service Recovery through Justice Theory. Presented at Travel & Tourism Research Association International Conference Graduate Symposium, Portland, OR.

Migacz, S. & Petrick, J. F. (2013, June). Trick or Tweet: Does the Utilization of Social Media Increase Awareness and Sales of Street Food or Food Trucks? Presented at Travel & Tourism Research Association International Conference Graduate Symposium, Kansas City, MO.

Reviewer

Event Management (2014, 2015)

Anatolia (2015)

ICHRIE (2015, 2016)

Restaurant ManagementExperience

Texas Land & Cattle Restaurant (2007 to 2010)

A subsidiary of Lone Star Funds, Texas Land & Cattle opened in Austin, Texas in 1993. The Texas-themes steakhouse offers over 60 Texas products with Texas-made foods and ingredients in a modern-day ranch house. At the time of my departure (2010), Texas Land & Cattle managed 27 store locations (locations residing in Texas, Arizona, Missouri, North Carolina, and New Mexico), accruing approximately $75 million dollars in annual sales.

Assistant General Manager, Austin, Texas (2009-2010): Responsible for the daily planning, organizing, and training necessary to achieve stated objectives in sales, costs, profitability, employee retention and job satisfaction, guest service relations, food quality, cleanliness, and sanitation scores. Oversaw both FOH and BOH productivity and inventory. In addition, I was

resulting in a 10% increase in annual sales compared to the previous year.
Regularly measured and evaluated service levels and standards using guest and employee feedback and developed plans for continuous improvement.
Co-designer of updated print and radio advertising for Austin locations.
Offered the position of General Manager for three other Texas-based stores (San Antonio, Killeen, and Austin)

Manager, Austin, Texas (2007-2009): Designated to anchor all scheduling, ordering, and in-house marketing duties.

Performed management training for multiple locations in recognition of FOH improvements.
Within four months of hiring, assigned to lead lagging stores (San Antonio and Killeen, Texas) and develop management staffs.
Initiated partnerships with several local businesses (including the Austin Rotary Club, the Austin Police Department, and neighboring hotels).
Created and led a training program to improve MindShare survey scores (resulting in the top score among all Texas Land & Cattle locations).

DJ’s Restaurant (2000 to 2007)

DJ’s was a popular restaurant located 15 miles outside of Charlotte, North Carolina for nearly eight years. With capacity seating of nearly 400 guests, DJ’s boasted a piano bar and threelarge dining rooms(including a barreled ceiling) divided by a thirty-foot limestone waterfall. The dining rooms were meticulously designed to provide a distinct cultural impression. Specializing in American, Greek, and Italian cuisine, DJ’s generated over a million dollars in annual sales in each of the first three years of operation. In each year of operation, DJ’s averaged 70 employees (with an employee retention rate over 60%) and received health inspection scores often exceeding but never falling below 100. The majority of the FOH staff was recruited from the University of North Carolina at Charlotte. In addition, DJ’s was voted “Best Pizza” and “Best Place to Bring a Date” by subscribers of the local newspaper (Independent Tribune).

Owner, General Manager, Concord, North Carolina(2000-2007):

Responsible for the hiring, training, and supervision of all FOH AND BOH positions.
Created the menu, employee handbook, all advertising materials (print, newspaper, and billboard), promotional materials (coupons, flyers, and mailers), and market research (created research instrument, collected data on-sight and analyzed survey results).
Financial success of the restaurant was partially due to my ability to develop strong ties with the local businesses, particularly the Cabarrus County Convention and Visitors Bureau.
Continually demonstrated the ability to perform all FOH and BOH positions with dedication and excellence.
Awarded “Businessman of the Year” by the Concord Chamber of Commerce in 2002 and 2004.

Event Management Experience

Owner of A Perfect Setting Catering(2004 – 2007)

Catered 14 weddings and over 40 additional events.

Host, Co-Coordinator for various functions sponsored by the Concord Chamber of Commerce, Concord Cabarrus County Crime Stoppers, and the NASCAR Hall of Fame (2000-2007)

Co-Chair, Village Fest Music and Craft Celebration (2006)

Event Co-Coordinator/caterer for several events held by local minor league baseball team Kannapolis Intimidators (2006)

Event Co-Coordinator, Concord’s “Spring Into Arts” Festival (2004, 2005)

mARKET RESEARCH EXPERIENCE

Millward Brown International (1998 to 2000)

A world leader in advertising and customer research, Millward Brown International is the world’s second largest market research organization after Nielsen Company, and boasts a client list consisting of nearly every Fortune 500 company. In 2000, MB (U.S.) ranked 9th largest in revenues among U.S. research companies.

Senior Executive Researcher, Fairfield, Connecticut (1999-2000): Primary contact for several hospitality-focused clients. Extensive experience, both domestically and internationally, with preparing and analyzing survey data for advertising copy testing, continuous tracking studies, brand equity studies, and customized research. Responsible for reversing the termination of services for three clients, increasing revenue by nearly $3 million dollars (promoted to market research executive within one year of being hired as a result). Successfully mentored four assistant research executives previously considered for termination.

Academic Awards

Texas A&M University Gene Phillips Memorial Graduate Scholarship; Awarded 2014. $1,000.

Texas A&M University Graduate Fellowship; Awarded 2012-14. $7,500.

Texas State University Outstanding Achievement and Meritorious Service; Awarded 2012. $1,500.

Selected Service & Professional Development

Current Member

Council of Hotel, Restaurant, & Institutional Educators (CHRIE)

Travel & Tourism Research Association (TTRA)

Texas Recreation and Parks Society (TRAPS)

National Restaurant Association (NRA)

Membership Committee (2013 – present)

TTRA (Travel & Tourism Research Association)

Honored Guest

Texas Travel Industry Association (TTIA)

Nominating Committee Member

AFS Distinguished Achievement Teaching Awards (Texas A&M)

Panel Invitee and Member

2016 Texas A&M Parents Weekend

Honorary Coach

Texas A&M Women’s Basketball team (2014, 2015)

References

Dr. Scott ShaferDr. Jan Hodges

Professor & Department ChairProfessor & Recreation Administration Program Coordinator

Dept. of Recreation, Park, & Tourism SciencesDept. of Health and Human Performance

Texas A&M UniversityTexas State University

2261 TAMU601 University Drive

College Station, TX 77843-2261San Marcos, TX 78666

(979) 845-5334(512) 245-7482

Dr. James F. PetrickDr. Gary D. Ellis

Professor & Research FellowProfessor & former Department Chair

Dept. of Recreation, Park, & Tourism SciencesDept. of Recreation, Park, & Tourism Sciences

Texas A&M UniversityTexas A&M University

2261 TAMU2261 TAMU
College Station, TX 77843-2261College Station, TX 77843-2261

(979) 845-8806(979) 845-7324

INDUSTRY REFERENCES

Mr. Paul SerffMr. John De Los Santos

Retired President and CEO of Owner and General Manager of Austin Taco

Texas Travel Industry Association (TTIA)(512) 944-8335

(979)

S. MIGACZ1