WOMEN’S CENTER FOR ENTREPRENEURSHIP CORP.
STATE OF NEW JERSEY OFFICE OF FAITH BASED INITIATIVES
Business Plan
Company Name
Owners
Address
City, State, Zip code
Phone
Company Website
I. Executive SummaryBriefly describe what business you are in, why you are in it, and what you hope to accomplish. Describe your business in terms of where it has come from, where it is now, where you want it to go, and how you plan to get it there. Suggested points are listed below.
A. Elevator Pitch
An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. An elevator pitch should not contain intricate details of the business. The goal is to get the audience to understand what the business is about and what it can do for them. The purpose of an elevator pitch is not to close a deal or a sale; rather, it's to make the audience want to continue the conversation.
B. Mission Statement
C. General Company Description
1. Name
2. Location and Facility Description
3. Product/Service
4. Industry Description and Competition
D. Company Goals and Objectives
What factors will make the company succeed? What background experience, skills, and strengths do you personally bring to the company?
1. Short term goals – next 6 months
2. Long term goals – 1 year, 3 years, 5 years
II. Products or Services
This section should fully describe each product or service, including any brand names and unique features. Analyze competitive advantages and disadvantages. Your company's customers may be the final users or may resell to someone else. In the latter case, you should know the identity of the ultimate consumer as well as your immediate customer.
A. Description of product line or services offered
B. Proprietary position
Include patents, copyrights, and legal and technical considerations.
C. Comparison to competitor's products or services
D. Competitive Advantage
What makes you different from competition, advantages or disadvantages? Examples include level of quality or unique or proprietary features.
III. Market Analysis
The market analysis should highlight the opportunities for your company to achieve its goals. Some of the following questions should be asked: What are the trends in your target market? What are your customers’ product/service preferences and reasons for purchasing?
A. Market Overview
B. Industry Description
C. Industry Trends
D. Target Market
E. Competition
What customers will your business target? Specify your niche. To generate sales, what product or service attributes will your company emphasize? How will the company advertise and otherwise promote its products or services?
A. Overall Marketing Strategy
B. Marketing Budget
Describe where money will be expended, how often, how much and why.
C. SWOT Marketing Analysis
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
V. Management Plan
A business plan should list a company's key managers and owners (along with their education, skills, and experience; duties and responsibilities), its board of directors (with their affiliations and experience) and any outside consultants.
A. Form of business organization
B. Date of incorporation or registration with the NJ Department of Treasury (copy of certificate required).
C. Personnel
1. Number of Employees
2. Human Resources Plan (Staffing Plan)
3. Officers: organizational chart and responsibilities
4. Training Methods and Requirement
D. Management Expertise
Explain the daily operation of the business, its location, equipment, people, processes, and surrounding environment.
A. Production Process
If your business provides a service, list out the service delivery process step by step.
If it is a product, include all the following:
1. Production methods
2. Materials
3. Sources of supply
4. Distribution channels
5. Inventory control
B. Facilities
1. Location of physical buildings
2. Equipment
3. Technology or software integration
4. Facilities plan
D. Legal Environment
1. Legal permits and other regulations
2. Business licenses and certifications
3. Insurance plan
VII. Financial Analysis
The Financial Analysis is a separate document. Please fill it out in Excel and send it in along with the business plan. We have provided you with the template.
Some resources that can help you with the Business Plan
http://dreambuilder.org/
http://www.bplans.com/sample_business_plans.php
https://www.scu.edu/mobi/
Centro (App) https://www.centro.net/
*Please Note: you may use these resources for a reference and/or personal draft but the final Business Plan must be submitted using this template.
Please also make sure to submit:
1. Application form
2. Business plan using this template
3. Financial Analysis in Excel (from our website)
4. Your résumé
5. Business registration certificate copy
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