AMANDA BROWN

St. Louis, MO | 314.915.8444 | | linkedin.com/in/ambrownwriter

Profile Summary

Skilled Writer and Editorwith experience in content creation and proofreading for a variety of different media outlets, including print, web, and social media. Coordinate with various team members to develop editorial calendars and content. Craft individualized content and copy geared toward customers, industry leaders, and business partners. Deliver quality work on or ahead of schedule. Thorough knowledge of Chicago and AP style manuals.

Content Development | Editing | Copyediting | Proofreading | Copywriting | Social Media | Google AdWords

Publishing | WordPress | Adobe Creative Suite | Microsoft Office | Search Engine Optimization (SEO)

Professional Experience

SEO Arbiter,St. Louis, MO May 2017 – Oct 2017

Copywriter

  • Write landing page copy with strong calls to action for clients’ Google AdWords campaigns in a variety of different industries, from HVAC and construction to healthcare and finance.
  • Select appropriate images to accompany landing page copy and make the page more visually appealing.
  • Landing page copy successfully converted between 2 and 15 customers for clients within the first week of ad campaign, with a conversion rate ranging from 4% to 25%.

Vivial,Rochester, NY Jan 2017 – June 2017

Freelance Copywriter

  • Wrote 300- to 500-word profiles and articles with a local spin for businesses across the country, including law firms, dental practices, private schools, preschools, and more.
  • Created SEO content using client-provided keywords to ensure articles reached appropriate demographics.
  • Added photos and relevant cross-links from business website and social media pages to boost SEO value of articles.

identiwrite,Roanoke, TX Mar 2016 – Apr 2017

Freelance Copywriter and Editor

•CreatedSEOweb pages ranging from 500 to 1,000 words for dental, medical, and law web pages. Covered information regarding dental and medical procedures, such as dental implants and breast reconstruction surgery, as well as personal injury lawsuits, especially regarding defective drugs and medical devices.

•Ghost-wrote blog posts ranging from 500 to 600 words centered on relevant industry topics geared toward SEO and sharing via social media channels.

•Edited junior copywriters’ work and provided constructive feedback to foster growth and improvement.

Impact Group,St. Louis, MO Feb2016 – Dec 2016

Proofreader, Seasonal(Apr 2016 – Dec 2016)

•Proofread resumes and cover letters for grammar, spelling, consistency, and formatting in accordance with Applicant Tracking Systems (ATS) and internal style.

•Partnered with resume writers to discuss changes and discrepancies between originals and edited versions.

Researcher, Seasonal(Feb 2016 – Dec 2016)

•Completedinformation requests for clients relocating to new cities, researching medical and dental referrals, fitness centers, home improvement contractors, veterinarians, sports lessons, and more.

•Conducted research utilizing Google and various industry websites; verifiedresearch results through phone calls.

•Wrote, formatted, and proofread research letters containing verified results.

Amanda Brown | Page two

314.915.8444 | | linkedin.com/in/ambrownwriter

ProfEssional Experience – continued

Mortgage Returns,Brentwood, MO Feb2014 – Jun 2015

Copywriter (Apr 2015 – Jun 2015)

•Wrote and edited corporate marketing, email newsletter content, direct mail, and made enhancements to client content. Improved verbiage in existing content, created new content based on current events in the banking and mortgage industries, and removed outdated content and information.

•Selected, wrote, and/or edited feature pieces for Home Edition, Agent Edition, and Economic Commentary newsletters, geared toward mortgage customers, real estate agent partners, and mortgage brokers.

•Rewrote and edited 200+ emails to create an updated content library for clients to better target potential mortgage customers, potential refinance customers, and current and past customers. Utilized information regarding changes to the housing market to encourage purchase and refinance customers to take action.

•Wrote news releases and video scripts regarding new product features, showcasing improved functionality and new tools to enhance the user experience.

•Created weekly social media campaigns for Facebook and LinkedIn pages, monitoring the results to measure growth in followers and interaction. Generated significant growth and improvement in just one month.

•Assisted in creating a house style guide to reference for future publications,including guidelines for voice and tone, logo usage, branding colors, and more.

Assistant Account Coordinator (Feb 2014 – Apr 2015)

•Created and edited template sets, flyers, emails, and other documents for clients to use in their personal marketing.

•Assisted with implementation of new software to track customer emails and phone calls, peak times, and request types.

•Implemented project tracking spreadsheet to track/measure the number of projects and amount of time spent per client.

•Created and proofread training guides and manuals for internal use and for client use on the website.

•Provided external technical support to clients via phone and email and supported internal teams with overflow projects.

Community News,O’Fallon, MO Dec 2013 – May 2014

Staff Writer

•Wrote weekly cover stories for Community News—North Countyand bi-monthly cover stories for Our Town magazineon various community topics and events.

•Interviewed subjects for cover stories; researched and gathered content from various community sources.

•Created content from sources for “Around Town” and “Business News” sections of Crossroads magazine.

•Showcased local businesses by writing promotional pieces to expand customer base.

•Managed time and simultaneous assignments to meet weekly print deadlines.

Southeast Missouri State university Press,Cape Girardeau, FebFeb 2012 2012 – Jan2014

Assistant Editor

•Proofread and edited 10+ book-length manuscripts, two bi-annual literary journals, news releases, letters, emails, and other professional documents.

•Designed page layouts and book covers using Adobe InDesign and Photoshop.

•Formatted and composited book and journal manuscripts using InDesign.

•Wrote and designed newsletters, news releases, and flyers using InDesign and Photoshop.

•Created content for and updated Press website regularly using Microsoft SharePoint.

•Collaborated on the creation of social media pages for the Press on Facebook and assisted in in curating content.

•Assisted in the creation and execution of marketing plans for books, writing contests, journals, and author events.

•Supervised and collaborated with 5 to 10 interns and graduate assistants on book and journal manuscript projects.

•Implemented the use of FileMaker Pro to manage journal subscriptions, book orders, mailing lists, and inventory.

Amanda Brown | Page three

314.915.8444 | | linkedin.com/in/ambrownwriter

Education | Certifications

Southeast missouri state university,Cape Girardeau, MO

Bachelor of Arts in English Writing

Master of Arts in Professional Writing (15 credits completed)

Related Coursework: Advanced Publishing, Editing and Research in Professional Writing, Research Studies in English, Manuscript Editing Practicum, Small Press Publishing, Writing for Mass Media, Writing about Literature, Advanced Creative Writing – Poetry, Graphic Design, Internship at Southeast Missouri State University Press