MKTG 1010 Name: ______
SRDS Media Solutions Assignment
20 POINTS POSSIBLE Class Period: ______
SRDS Media Solutions is a valuable resource for marketers and advertisers. As the largest and most comprehensive database for media rates and information in the world, SRDS provides a wealth of information to help construct a marketing plan.
For this assignment, you’ll need to go to the library and maneuver around the SRDS site to find out certain information. ***Remember, you can only access this database from an on-campus MCC library computer!
Before you begin, please review the information under the “ONLINE DATABASES – HOW TO ACCESS THEM” heading on pages P9-P10 in the STUDENT GUIDE TO MACOMB COLLEGE LIBRARY RESOURCES at the beginning portion of your textbook. If you have any trouble along the way, you can look at the USING SRDS link on the MCC Library website or you can click on the HELP link on the actual SRDS website.
CONSUMER MAGAZINE SOURCE
Go to the CONSUMER MAGAZINE portion of the database. Select a CLASS SEARCH, then in the ENTER CLASS window, choose 9: Children’s.
1.) How many featured publications are there (total # of mags)? ______
2.) Now, choose one of those magazines and answer the following:
a. Which magazine did you choose? ______
b. What is the price of a 1-page, 4-color ad? (use 1 ti) ______
c. What is the total circulation of the magazine? ______
RADIO ADVERTISING SOURCE
Go to the RADIO ADVERTISING portion of the database. Select a METRO MARKET search, and then in the SELECT METRO MARKET NAME OR RANK window, choose Detroit, MI.
3.) Now, pick one of the stations listed on the left. Tell me the following information:
a. What are the call letters of the radio station you chose? ______
b. Demographically, what is their PRIMARY audience? ______
c. What is their SECONDARY audience (if listed)? ______
4.) To get rate information, you would need to contact the station. What is the name and phone of the GSM (General Sales Manager)? ______
TV AND CABLE SOURCE
Go to the TV AND CABLE ADVERTISING portion of the database. Select a CABLE NETWORKS search, and then choose the Food Network from the list on the right hand side of the page.
5.) Tell me the following information about the Food Network:
a. How many subscribers (coverage-households) are there? ______
b. They are offering 4 promotional tie-ins to advertisers this year. List 2 of them.
i. ______
ii. ______
INTERACTIVE ADVERTISING SOURCE
Go to the INTERACTIVE SOURCE portion of the database. Select a SELECTION/CLASS search, and then perform a search in the GEOGRAPHIC DATABASE. In the SELECT CLASS window, choose Detroit, MI, and then SEARCH.
6.) How many listings appear for Detroit? ______
7.) Now, choose CareerDetroit and answer the following:
a. What is the yearly cost static sponsor banner? ______
b. What is PRIMARY AUDIENCE of CareerDetroit.com? (Answer below)
______