Sports Entertainment and Recreation Marketing

It’s that time of year again – the big Super Bowl game will be here before we know it! While many people prepare to watch this year’s match-up, the majority of the United States is prepared for one of the greatest American traditions, Super Bowl commercials. Before we cover our unit on advertising in the next two weeks, we are going to take a look at past and present Super Bowl advertisements! For this assignment, you may work with a partner (only 2 in a group).

  1. Before we can tackle this year’s commercials, it is important to review a little bit about last season’s big game! Go to to answer the following questions.

Which teams played? Where are they from?
Where was the game played?
When was the game?
On which network was the game televised?
What was the size of the audience watching? / _____RATING/______SHARE
  1. Go to

Explain what Nielsen means by “ratings points/share"?

  1. We may be in a recession, but it doesn’t mean that game day is getting any cheaper! Visit
Est. Cost of: 30 Spot Today
List and briefly explain the five reasons why there is value to advertising during the Super Bowl / 1.
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  1. Who bought what in Super Bowl 2013? Visityoutube.comand search each company’s name (ex. Honda 2013 Super Bowl Commercial) to find out how long their commercialran and in your own words, explain what it was about.

Company / How long didthe commercial run and what was it be about?
Honda
Audi
Best Buy
Bridgestone
Coca-Cola
General Motors
Go Daddy
H&M
Kia Motors
M&MS
Pepsi
Skechers
Toyota Lexus
Volkswagen
  1. In an effort to create marketing buzz many of the big name companies release their Super Bowl advertisements in the week leading up to the game. Rank the commercials you just watch from one to 14 and briefly explain why you think the commercial is good or isn’t great and received a lower ranking from you.

Company / Explanation of Ranking
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  1. Some of the most memorable commercials started with a Super Bowl premier. Do you remember 2013s best advertisements? Go to and watch the replay. After watching the commercials, complete the following assignment on your own.
  1. Open a new Microsoft Word 2010 document. Save the file as: LastName_SuperBowl.docx
  1. At the top of the page, include your name and the title “Super Bowl Commercials 2013”
  1. Choose ten of your favorite commercials and type up the following information:
  • Title
  • Brand
  • Product or Service Advertised
  • What is the message conveyed by the commercial?