Sponsorship Package Proposal (Developed Sept 09 … VR)
This template should be read in conjunction with Club Plan – Sponsorship found on the Bowls NZ website. It is suggested that clubs first target a particular industry/business and find out as much as possible about the business and the person to approach. Start off aiming for the maximum then offer some incentives such as a free sign (fully signwritten) for the year and free evenings bowls with BBQ meal for up to say 30 people plus some other smaller incentives…. provided they sign up for 2-3 years. If that is too big an ask then the incentives can be reduced to match a lower sponsorship level. The final outcome should be encompassed in a sponsorship agreement (sample available from the CDO).
A professionally completed presentation pack could include:
Club name, logo, location and brief history
Broad strategic outcomes, eg:
-Promote bowls as a sport for all ages
-Grow community social bowls
-Grow youth bowls …secondary and intermediate schools
-Support sponsors and advertisers
Club Achievements and programme
-on green … titles, centre/national, icon tournaments, officials, event management
-off green … Club Plan rating, significant office bearers, community contribution, ClubCheck Award and Bowls NZ endorsement letters
Sponsorship/Advertising terms and benefits
-period … month start/finish, # years
-month annual payment due
-GST inclusive/exclusive
Sponsor exposure opportunities include a negotiated package from the following:
- Naming rights
- Uniform name
- Media coverage
- Club handbook
- Sponsors board
- Advertising sign … large/small,
- Club website name with link to company website
- Banners/company flag on the day
- Tournament naming rights and prizegiving opportunity
- Facility use for agreed period
- Team rollup and catering up to x people
- Associate membership privileges
- Table for two at sponsors night
- Profile at social bowls nights
- Sponsors plaque
- Sponsorship of scorecards, flyers
- Invitation for two to year end social
- x free club memberships
- Scoreboard
- Website ‘associated sponsors and donors’ list
- x free team entries in social bowls event
Sample Sponsorship/Advertising categories ($ per annum) and negotiated benefits:
-Diamond ($xxxx+)
1, 2, 3, 4, 5, 6L, 7, 8, 9, 10. 11, 12, 13, 15, 17, 18, 19, 21
-Gold ($xxx-xxxx)
3, 4, 5, 6L, 7, 8, 9, 10, 11, 12, 13, 15, 16, 17, 18, 19, 21
-Silver ($xx-xxx)
3, 4, 5, 6s, 7, 8, 9, 10, 11, 12, 13, 15, 19, 21
-Bronze ($x-xx)
4, 5, 6s, 7, 8, 9, 10, 13, 14, 15, 19, 21
-Friends of the club ($x)
13, 14, 20,