/ Media Analysis Agency
Shortlisting Questionnaire

Shortlisting Questionnaire: Media Analysis Agency

Please complete the questionnaire below in electronic format by typing in the necessary information in the text boxes.

Agency Profile

1 / Trading name / 8 / VAT number
2 / Registration number / 9 / Inception date
3 / Postal address / 10 / Contact person
4 / Physical address / 11 / Designation
5 / Web address / 12 / Mobile number
6 / Landline / +27 / 13 / e-Mail address
7 / B-BBEE level / 1 / 2 / 3 / 4 / 5 / 6 / 7 / 8 / Not rated
14 / Does the agency have any international affiliations/partnerships? / Yes / No
If yes, please provide details of the international affiliations/partnerships (who they are, nature of the relationship, their track record, territories covered)
For issues/trends in Africa / For issues/trends internationally (excl Africa)
If no, please indicate how the agency obtains information on trends and issues in Africa? / If no, please indicate how the agency obtains information on international trends and issues?
15 / Describe the agency’s approach to media analysis, its key point of difference (USP) and its track record (max 100 words):

Skills Profile

16 / How many full time employees does the agency employ in its Gauteng office? / 1-5 / 6-11 / 12-16 / 17-25 / >25
17 / How many staff are employed in the following categories in the agency’s Gauteng office?:
Management / Researchers / Strategists / Analysts / Other
(please list)
18 / Describe the strength of the agency’s strategic and analytical skills and provide information on how the agency develops and maintains these skills (max 100 words):
19 / Provide details of the team who will be assigned to work on the Eskom account: (add more lines if needed)
Name of employee / Designation / Tertiary qualification / Relevant experience (# years, type of experience)
20 / Describe the way in which the agency facilitates learning and skills transfer to clients and list the clients for whom this has been done in the past 2 years (max 80 words):

Client Profile

21 / Provide details on the agency’s top 10 clients:
Client / Sector (e.g. energy, construction, public sector) / Client Size
(number of staff this client employs ) / Average volume of coverage the client receives
(clips per week) / Type of analysis done for client (tick)
Content / Trends / Repu-
tation / Sector / Other (list)

Services and Experience

22 / Provide details of Media Monitoring agencies that the agency has had to collaborate with for the provision of media clippings/coverage:
Media Monitoring Agency / For which clients? / How was collaboration managed and how did the agency ensure system integration?
23 / Indicate which of the following services the agency is able to provide using in-house resources.
Service / Provide service using only in-house resources / Outsource all/some of the service / If outsourced, indicate what part of the service is outsourced and to whom / High level overview of what is presented in the report
  1. Content Analysis

  1. Reputational Analysis

  1. Trend Analysis

  1. Sector Analysis

  1. Issues Identification

  1. Extracting Insights

  1. Daily Global Energy Report

  1. Monthly Share of Voice Report

  1. Quarterly Industry Benchmark Report

  1. Weekly Narrative Report

  1. Monthly Reputation Report

  1. Bi-annual Global Issues Report

  1. Bi-annual Global Trends Report

Systems Strength

24 / Provide details of the tools, systems or methodologies the agency use to support its media evaluation and analysis:
Name of tool/ system/ methodology / Description of main features, benefits and soundness of the tool/system/methodology (max 50 words each)
25 / Describe the format in which reports are presented to clients. If online, provide details of the dashboards available and the extent to which clients can drill down for more detail (max 80 words):
26 / Provide details of the recurring license fees the agency charges clients for access to online reports, dashboards, etc.
I hereby declare that all the information provided in response to this shortlisting questionnaire is correct at the time of submission. / Name and Designation: / Signature:

Thank you

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