Shawnee Mission School District s6
Shawnee Mission School District
High School Course Syllabus
Course / Marketing 1 / Teacher: Cody FothergillNumber / 6943 / School: Shawnee Mission North High School
Department / Business / Year: 2011-2012
Course
Description / Marketing is the process by which companies determine which products and services would be of interest to customers and which strategies should be used in sales, communications, and product development. Students will learn how to determine what makes a product popular, how to sell products or services, develop slogans, determine price, identify target audiences, and understand media exposure and the importance of endorsements. Students have the opportunity to participate in DECA activities.
Primary
Objectives / · Understand the nature of marketing and its role in society.
· Understand the importance of selling in relation to the customer, the salesperson and the business and society.
· Understand the nature of promotion and the effect it has on consumer buying behaviors and business success in society.
· Understand the nature of product service management and how it relates to our society.
· Understand the concept of the channels of distribution and its effect on society.
· Understand the nature and scope that pricing has on the function of business within a society.
· Understand the importance of market research and its impact on market planning in society.
· Examine the characteristics of the free enterprise system and how it compares to other economic systems.
· Identify concepts and indicators used to measure economic growth.
· Identify the elements of the marketing mix and explain how they relate to a target market.
· Utilize effective selling techniques and procedures.
· Use mathematical calculations unique to merchandising and marketing.
· Evaluate employment opportunities in marketing.
· Use mathematics to calculate supply and demand, GNP, CPI, net profit, and sales.
· Use oral and written communications to relate marketing mix decisions to targeted businesses.
(over)
2011-2012
Used / 1. Sports and Entertainment Marketing
South-Western ISBN 0-538-69477-7
2. Marketing Essentials
Glencoe McGraw-Hill © 2006
ISBN 0-07-861257-8
Major Topics Covered by Quarter
(projected schedule) / TOPIC QUARTER
Foundations:
· Basic Economic Concepts 1st
· Economic Systems
· Marketing All Around Us
Selling: 1st
· Nature and Scope
· Product Knowledge
· Process and Techniques
· Selling Process
· Follow-up Strategies
· Support Activities
Communication and Interpersonal Skills: 1st
· Fundamentals of Communication
Professional Development: 2nd
· Self Development
· Career Planning
· Job Seeking Skills
Business Management and Entrepreneurship: 2nd
· Business Fundamentals
· Role of Business
· Types of Business Activities
· Types of Business Ownership
Distribution: 3rd
· Nature and Scope
Promotion: 3rd
· Nature and Scope
· Visual Merchandising and Display
· Advertising
Pricing: 3rd
· Price Planning
· Pricing Strategies
· Pricing Math
Marketing Plan: 4th
· Nature and Scope
· Basic/Essential Parts/Sections
Method of Evaluation / Students will be evaluated on several things, including participation, daily work, quizzes, objective tests, role-plays and projects. Each student must take a comprehensive final exam at the end of the semester as a percentage (approximately 10%) of his/her overall semester grade.
Grade Scale:
90% - 100% = A
80% - 89% = B
70% - 79% = C
60% - 69% = D
59% & Below = F
Student Expectations/
Responsibilities / · Students are expected to follow all rules and guidelines set forth by the Shawnee Mission School District.
· Students are expected to be in class, prepared (have all required materials), be on time and actively participate.
· RESPECT the learning environment. This means that all students will be held accountable and must respect everything in the learning environment, including the opinions of other students, equipment in the classroom and the teacher.
· Make up work is the responsibility of the student. All missed work due to an excused absence (including tests), must be made up within two class periods of the absence, unless other arrangements have been made with the teacher beforehand.
· No food or drink allowed by the computers.
· Students are expected to strongly consider joining and participating in DECA activities, including in-school DECA projects, one regional competition, as well as state competition.
· Students must follow and comply with all copyright and plagiarism rules. Any student using, or allowing someone else to use his/hers work, will receive a zero on that assignment.
· Students must be on time to class. Please see school tardy policy as it will be adhered to.
Marketing 1 7/2011