1st QUARTER NEWSLETTER
SHADES, BLINDS AND SHUTTERS
January 2008
Many dealers are participating in our Passport to Adventure trip and they can now check their progress at the official web site: www.GraberPassporttoAdventure.com. Points earned through November 2007, including Partners Plus bonus points are posted to your individual account.
Also enclosed is a Graber “Countdown to Cash” promotional card representing a cash incentive offer to dealers selling certain Graber blinds in increments of 10:
$100 for 10 Graber Slide-Vue Shades
$50 for 10 Graber CrystalPleat Shades
$50 for 10 Graber Traditions Wood Shades
$50 for 10 Graber Vertical Shades
As a bonus Andrew Dutton will double each of the above incentives for our Partners Plus dealers signed up by February 15, 2008. Lastly, all dealers that complete the entire card will earn an additional $100, making a possible total cash incentive per regular dealer of $350.00 and for our Partners Plus dealers a total of $600.00.
In addition to the cash incentive we are giving dealers an opportunity to try the Slide-Vue shade in their own house at a special 50% off special personal use price. Graber is convinced that dealers that buy a Slide-Vue for their own use will be so pleased with their purchase that they will become enthusiastic supporters and sales people for this extraordinary window treatment.
Please identify your personal use Slide-Vue when you order it so that it can be processed separately with the proper discount.
Check out the enclosed incentive mailer for complete rules and to get your rebate score card which you will need to claim your rebate. Orders for eligible products must be placed between January 1 and March 31, 2008.
Following a busy and successful 2007 with all the new programs, Graber’s plans for 2008 are equally ambitious. New initiatives will be announced and presented to the Partners Plus dealers during the first quarter and then will be launched industry-wide a month later.
Look for the following programs among others to be announced during the coming quarter:
Graber® LightWeaves ™ Solar Shade Refresh
A new Graber Lightweaves Solar Shade Program delivering new textures, solids, stripes, jacquards and woven fabrics. There will be twice as many styles as the current program and wider widths and lengths! Motorization rounds out this impressive new program.
New! Graber® LightWeaves™ Roller Shade Program
You’ll love this new product with its variety of light control options ranging from sheer to blackout. Coordinate Graber roller shades with Graber Roman Shades, Pleated Shades and Vertical Blinds for a consistent style throughout the home. Add decorative touches with valances wood cornices, scallops, trims, braids and fringe.
Graber® Fresco® Roman Shade Refresh
Graber Fresco Roman Shades will be a whole new program with 14 new styles and a total of 69 fabric choices! We are upgrading to a Continuous Loop Lift system that makes lifting easier with a constant cord length, plus a complimentary fabric valance will be available with every Roman Shade order. This refreshed program has options galore that will add the finishing touch to your customers’ style and home décor.
New! Graber® Panel Accents™ Sliding Panels Program
With 208 beautiful SKU’s, Graber® Panel Accents™ Sliding Panels are a stylish alternative to standard window treatments and are ideal for patio doors, wide windows or make a perfect room divider and closer door alternative. Your customers can choose decorative options such as wood cornices, fabric wrapped cornices, or a classic square corner valance with fabric insert. Panel Accents coordinate with fabrics from the Tradewinds and Fresco collections.
Graber® Traditions® Wood Blinds Refresh
Graber Traditions Wood Blinds will feature 9 new colors to reflect trends in the building and furniture industry. We are adding a new slat size to maintain the view, and a new 4 ½” Symphony Valance to add a decorative touch.
Graber® Traditions® Composite Blinds and Lake Forest™ Faux Wood Blinds Refresh
Get the look of shutter with the benefits of a horizontal composite blind with the new Graber Traditions new 2 ½” shutter style blind available in 10 popular colors. A new 2 ½” traditional composite slat is also being added to maintain a better view when blinds are open.
Graber® Lake Forest™ Faux Wood Blinds simulate the deep, natural beauty of wood at a fraction of the cost. This collection is improving significantly with more than double the amount of colors offered! A new sandblast slat will be available in 2” and 2 ½” widths to bring added texture and dimension to the window.
Center Stage Product Training is coming soon!
Get ready to experience the professional product training program exclusive for Graber Dealers. Center Stage will launch along with our new and refreshed products. You will learn everything about our products from local experts armed with all the tools and reference materials you need to easily sell and promote Graber products. Watch for your personal invitation in the mail soon.
So, you can see we have lots in store and we’re excited about this upcoming year, and you should be too. Customers may not be building houses, but an awful lot of them are fixing up and redecorating their old one. Be ready with new programs, new colors and new styles when your customers want to buy!
Andrew Dutton Company
284 Bodwell Street, Avon, MA 02322
(800) 800-2511 Fax (877) 559-1397
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