Sfbay Area Ite Leadership Team

2012 SF Bay Area ITE Annual Report page 1 of 43

Table of Contents

SFBAY AREA ITE LEADERSHIP TEAM

2011-2012 Roster of Elected Officers

2011-2012 Appointed Board Members

MEMBERSHIP

FINANCIAL STATEMENT

GOVERNANCE

TECHNICAL PROGRAMS

SCRIBES FOR LUNCH MEETINGS

SOCIAL ACTIVITIES

ANNUAL RECOGNITION AWARDS

2011 Transportation Professional of the Year

2011 Transportation Project of the Year

PAST PRESIDENT’S ACTIVITIES

ITS ACTIVITES

Team California – September 26, 2011

ITS for Cities – July 29, 2011

ITE/APWA SCHOLARSHIP GOLF TOURNAMENT

ITE COMMUNICATION PROGRESS

ITE Email Announcement And Event Registrations System

ITE SF Bay Area Web Site

Home Page

Board & Bylaws and Annual Reports

Assistance to Other Organizations

Local Jobs

Links Page, with PE vs. PTOE Page

Students/Mentors Page

Technical Programs

Golf Tournament

Section Awards

Past Events

Photo Album

Plans for Upgrade and Improvement

STEP MENTORING PROGRAM

SPONSORSHIP PROGRAM

ANNUAL PICNIC AND NETWORKING MEETING

STUDENT ACTIVITIES

UC Berkeley ITE Chapter

General Meetings

Office Visits

Activities

Institute Of Transportation Engineers, San Jose State University Student Chapter

Overview of the Year

Student Chapter Summary

Professional Meetings

Student Chapter Meeting

Innovative Bike & Pedestrian Projects in San Jose, SJSU (February 9, 2012)

Company and Field Tours

Organization Fairs

Future Planned Activity

Fund Raising

Member Roster

APPENDICES

2011 Technical Fourth Annual Transportation Modeling Workshop

2011 Monthly Lunch Meeting Flyers

SFBAY AREA ITE LEADERSHIP TEAM

Kamala Parks
President / MousaAbbasi
Vice President / JiaHao Wu
Treasurer
Tiffany Barkley
Secretary / ShrutiMalik
Immediate Past President / James R. Helmer
Chair, Past President
Council Secretary

2011-2012 Roster of Elected Officers

President / Kamala Parks
Kittelson Associates
180 Grand Avenue, Suite 250
Oakland, CA 94612 / 510-839-1742 ext 107 voice
510-839-0871 fax
510-393-6611 mobile

Vice President / MousaAbbasi, PhD, PE, TE, PTOE
Transpedia Consulting Engineers
613 Fourth Street, Suite 205
Santa Rosa, CA 95404 / 707-527-6300 voice
707-527-6303 fax

Treasurer / JiaHao Wu, PhD.
W & S Solutions, LLC
4900 Hopyard Road Suite 100.
Pleasanton, California 94588 / 925-468-4132 voice
925-463-4128 fax
925-413-8983 mobile

Secretary / Tiffany Barkley
Iteris , Inc.
2150 Shattuck Avenue, Suite 200
Berkeley, CA 94704-1345 / 510-295-4592 voice
510-540-7612 fax

Past President / ShrutiMalik, PE, PMP
Hatch Mott McDonald
4301 Hacienda Drive, Suite 300
Pleasanton, CA 94588 / 925-469-8010 voice
925-469-8011 fax

2011-2012 Appointed Board Members

Membership Coordinator / Lin Zhang
Cambridge Systematics, Inc.
555 12th Street, Suite 1600
Oakland, CA 94607 / 510-873-8700 voice
510-873-8701 fax

STEP Mentoring Chair and SF/Peninsula Student Outreach Liaison / Paul Stanis
DKS Associates
1970 Broadway, Suite 740
Oakland, CA 94611 / 510-267-6645 voice
510-268-1739 fax

South Bay Student Outreach Liaison / MuraliRamanujam
Santa Clara Valley Transp. Authority
Development & Congestion Management Division
3331 North First Street, Building B
San Jose, CA 95134-1906 / 408-952-8905 voice

East Bay Student Outreach Liaison / Eduardo Serafin
Technology Transfer Program
UC Berkeley Institute of Transportation Studies
1301 S 46th St, Bldg 155, Richmond, CA 94804 / 510.665.3457
510.665.3454

Student Outreach Adviser / Eduardo Serafin
Technology Transfer Program
UC Berkeley Institute of Transportation Studies
1301 S 46th St, Bldg 155, Richmond, CA 94804 / 510.665.3457
510.665.3454

Web Administrator / Sam Lam
University of California at Berkeley
2520 College Ave, Apt. #106
Berkeley, CA, 94704 / 626-372-2019 voice

Wed Design Administrator / JoakimOsthus, P.E.
Mead & Hunt, Inc.
133 Aviation Boulevard, Suite 100
Santa Rosa, CA 95403 / 707-526-5010 voice
707- 526-9721 fax
707-324-9305 mobile

Co-Scribe / Afsaneh Yavari / 925-789-7337 voice

Co-Scribe / Kimberly E. Leung /
Technical Programs Co-Chair / Afsaneh Yavari / 925-789-7337 voice

Technical Programs Co-Chair / Nate Chanchareon, PE
San Francisco Municipal Transportation Agency
1 South Van Ness Avenue, 7th Floor
San Francisco, CA 94103-5417 / 415.701.4374 voice
415.515.8954 cell

ITE Awards Chair / Amit M. Kothari, PE
San Francisco Municipal Transportation Agency
1 South Van Ness Avenue, 7th Floor
San Francisco, CA 94103-5417 / 415-701-4462 voice
415-701-4301 fax

Legislative Chair / Michelle DeRobertis, PE
Santa Clara Valley Transp. Authority
3331 North First Street
San Jose, CA 95134 / 408-321-5716 voice
408-321-2300 general

ITS Coordinator / Joy Bhattacharya, PE, PTOE
TJKM Transportation Consultants
3875 Hopyard Road, Suite 200
Pleasanton, CA 94588-8526 / 925-463-0611 voice
925-463-3690 fax

Social Events Chair / Kimberly E. Leung /
Golf Tournament Chair / Jerry Robbins
San Francisco Municipal Transportation Agency
1 South Van Ness Avenue, 7th Floor
San Francisco, CA 94103-5417 / 415-701-4490 voice
415-701-4343 fax

Chair of Past Presidents’ Council / James R. Helmer, PE, TE, PTOE
City of San Jose
Dept. of Transportation
200 East Santa Clara Street
San Jose, CA 95113 /
Sponsorship Chair / Bhanu P. Kala, PE
Wilbur Smith Associates
201 Mission Street, Suite 1450
San Francisco, CA 94105 / 415-495-6201 voice
415-495-5305 fax

2012 SF Bay Area ITE Annual Report page 1 of 43

MEMBERSHIP

2010-2011 / 2011-2012 / Membership Grade
2 / 2 / Honorary
78 / 76 / Fellow
444 / 423 / Member
12 / 12 / Institute Affiliate
145 / 129 / Student Member
5 / 4 / Other
686 / 646 / Membership Total

The Section membership decreased by 6% between 2010 and 2011. However,the Section made efforts to increase the membership. As of March 15, 2012, the total has reached to 481 as compared to 686 in 2010.

2012 SF Bay Area ITE Annual Report page 1 of 43

FINANCIAL STATEMENT

The section is identified as follows:

• The Section’s Federal Employer Identification Number: 94-3104865
• Date Issued: 2/7/2011501(c)3.

2012 Annual Report – Financial Statement

Chase Bank

350 – 20th Street

Oakland, California 94612

(510) 452-6666

Beginning Balance – January 1, 2011
Net Grand Total
ITE HQ- Transfer from Chase
Expense Prior to 2005- January 20, 2011 / $23,074.59
$2,005.64
$5,000.00
$475.59
Ending Balance – December 31, 2011
ITE HQ Student Scholarship – Feb. 13 2012 / $20,555.82
$15,394.30
Income Categories / Total
Meeting Revenue / $11,691.48
ITE HQ Membership Dues / $6,590.00
Technical Programs Revenue / $2,425.18
ITE HQ Membership Coupons / $1,258.00
Other Income / $261.45
Credit for bank charges / $150.00
Total Income Categories / $22,376.11
Expense Categories
Meeting Expense / $10,355.40
Student Outreach / $3,571.07
Technical Programs Committee / $2,129.11
Administrative / Board Activities / $2,066.56
Miscellaneous / $475.59
Plaques and Awards / $430.55
SBTOA / $420.89
BALLOTS - Officers or Bylaws / $410.55
Lunch Meeting Draw / $186.85
Bank Charges / $173.95
Internet & Web Site / $149.95
Total Expense Categories / $20,370.47
Net Grand Total / $2,005.64

Note: the report is obtained from ITE MS Money Chase Account.

2012 SF Bay Area ITE Annual Report page 1 of 43

GOVERNANCE

Were changes made to your Bylaws during this reporting period? Yes No

If yes, please attach a copy of the new bylaws.

TECHNICAL PROGRAMS

The Section establishes new technical program committee, which includes Nate Chanchareon and Afsaneh Yavari as co-chairs and JiaHao Wu as a member. The program consisted of presentations, workshops and technical papers on various subjects by experts from the Bay Area, Spain, Hong Kong, Canada and a series of ITE webinars. Section’s ITE members from governmental agencies and private firms strongly supported the technical program. They volunteered their time to provide professional services and program venues, including W & S Solutions, University of California Berkeley, Berkeley Transportation System, San Francisco MTA, University of California, Davis, Dowling Associates.

The co-chairs are mainly responsible for organizing the programs, determining the presentation topics, inviting speakers and working with the section officers. Section’s President Nate Chanchareon provided the Section leadership support and other officers ShrutiMalik, Kamala Parks and MousaAbbasi. The co-chairs participated in the discussions on the program and sent out program e-mail announcements, and Sam Lam provided technical program updates throughout the year on the SF Bay ITE website (

Fourth Annual Transportation Modeling Workshop

• Topic: “Modeling for Sustainable Transportation and Land Use Developments”
• Date: Friday April 1, 2011, 8:00 AM – 5:30 PM,
• Location: San Francisco Municipal Transportation Agency, San Francisco

Following the great success of our last three Annual San Francisco Bay Area ITE Transportation Modeling Workshops, with participants gathered from around the world, the San Francisco Bay Area ITE organized the Fourth Annual Transportation Modeling Workshop, on April 1, 2011. There were 80 participants, and the fee was $35 for ITE members, $65 for non‐members, and $20 for students. These fees included lunch and coffee/drinks during breaks.

The theme of this workshop was "Modeling for Sustainable Transportation and Land Use Developments". The objectives of this seminar was to show what innovative transportation modeling tools are available to our engineers and planners in the transportation modeling industry, and how these tools can be applied to transportation planning/engineering projects. Speakers were representatives from the international transportation modeling software development industry, UC Davis, UC Berkeley, Metropolitan Transportation Commission (MTC), San Francisco Transportation Authority, Santa Clara Valley Transportation Authority, and many others who talked about the current modeling development status on climate change evaluation, meso‐scopic modeling, and land use models linked to the transportation models. Some presentations were made at the last TRB conferences or will be presented in the future ITE conferences. The following is a list of topics and respective presenters:

• Welcoming Notes, Nate Chanchareon, Technical Programs Co‐Chair
• Keynote Address, Moving Toward a Sustainable Mobility System,Timothy Papandreou, Deputy Director, Sustainable Streets, San Francisco Municipal Transportation Agency (SFMTA)
• Using an Activity‐based Travel Model to Inform Climate Studies, David Ory, Metropolitan Transportation Commission (MTC)
• Emerging Land Use and Transportation Modeling with UPLAN and Emme in China, JiaHao Wu, W & S Solutions Transportation Consultants
• Integrated Modeling for California Climate Planning, Robert Johnson, University of California, Davis
• Cube Land Implementation for Kern Council of Governments, Matthew Martimo, Citilabs
• Integration of Travel Demand, Land Use and Emissions Modeling for Transit Corridor Expansion Projects in the Silicon Valley, George Naylor, Santa Clara Valley Transportation Authority (VTA)
• Making Your Demand Model Sensitive to Bicycle Infrastructure: from Raw GPS Data from the Cycle Tracks Smart Phone Application to a Bicycle Route Choice Model, Billy Charlton, San Francisco County Transportation Authority (SFCTA)
• Transport Modeling for Transport and Land Use Sustainability: Lessons and Challenges from East Asia and the Middle East, Richard Di Bona, Independent Consultant & LLA Consultancy, Ltd., Hong Kong
• Dynamic Traffic Assignment in San Francisco – Finding Out Where the Cars Go and Why, Elizabeth Sall, SFCTA
• Modeling Pedestrian Traffic and Safety in STEPS Modeling Software, BaljinderBassi & Allen Nie, Hatch Mott MacDonald
• Multimodal Level of Service Analysis of a Road Diet in Pasadena, Bill Cisco, Dowling Associates
• Evaluating the Efficiency of Variable Speed Policies using Micro‐simulation, Alex Gerodimos, TSS‐Transport Simulation System
• Active Traffic Management using Macroscopic Simulation, Alex Kurzhanskiy & Gabriel Gomes, UC Berkeley PATH
• Modeling Freeway‐to‐Boulevard Conversions, Greg Riessen, Planning Department, City of San Francisco

The workshop concluded with a questions/answers session and appreciations/ acknowledgments.

SCRIBES FOR LUNCH MEETINGS

Statistics of the 2011 Lunch Meetings are reported below. The lunch meeting flyers are shown in APPENDICES.

MONTH / VENUE / LOCATION / ATTENDEES
January, 2011 / Ponzu Restaurant’s Orpheum Ballroom / San Francisco / 48
February, 2011 / Silver Dragon Restaurant / Oakland / 31
March, 2011 / DeVery University / Oakland / 37
April, 2011 / SFMTA / San Francisco / 46
May, 2011 / The Faculty Club, Howard Room
UC Berkeley / Berkeley / 15
June, 2011 / Elephant and Castle, Niantic Room / San Francisco / 76
September, 2011 / Sinbad's Pier 2 Restaurant / San Francisco / 51
October, 2011 / DeVry University / Oakland / 58
November, 2011 / Michael's at Shoreline / Mountain View / 79

Scribes: Afsaneh Yavari, Kimberly Leung, and Tiffany Barkley

The Scribe committee prepared minutes for the monthly meetings as shown below:

January 2011 by Afsaneh Yavari

On January 20, 2011, the San Francisco Bay Area ITE Section (SFBayITE) held its first monthly meeting of 2011 at Ponzu Restaurant’s Orpheum Ballroom in San Francisco. There were 48people in attendance. This program featured the ITE’s Annual Recognition Awards ceremony, honoring the 2010 Project of the Year and 2010 Professional of the Year award winners. The winner of the 2010 Transportation Project of the Year was “AC Transit’s NextBus: System-wide Real Time Bus Arrival Information”. Jon Twichell of Capital Projects, AC Transit, made a presentation describing the project. The winner of the 2010 Transportation Professional of the Year award was Mark Spencer.

February 2011 by Tiffany Barkley

On February 17, 2011, the San Francisco Bay Area ITE Section (SFBay ITE) held a joint monthly meeting with the South Bay Traffic Officials Association (SBTOA) at the Silver Dragon Restaurant in Oakland. 31 people attended the meeting, whose theme was Statewide Legislation and Transportation. ShrutiMalik, the section president, began the meeting with an announcement for SFBay ITE's 4th Annual Transportation Modeling Workshop, which will be held on April 1st at SFMTA in San Francisco. In other news, Advancing Women in Transportation (WTS) will be holding their annual meeting at the Hyatt Embarcadero in San Francisco on May 18-20th. Pat Gibson, who is running for ITE's International Board of Directors, was in attendance, and encouraged all members to vote in the upcoming June elections.
The meeting's technical presentation was given by Lezlie Kimura Szeto, who is the air pollution specialist for the local government outreach group of the California Air Resources Board (CARB). Eliot Rose from UC Berkeley was also slated to present, but was unable to attend the meeting. Ms. Sveto presented on "Sustainable Communities for Sustainable States", and focused on CARB's efforts to direct local governments in implementing SB 375. Implementation of SB 375 is a three phase process. The first phase, which has just been completed, sets emission reduction targets for each MPO. The second phase is the planned development phase, in which each MPO comes up with a sustainable development strategy to help them meet their emission reduction target. The third phase offers incentives for implementation of the planned strategies. Ms. Szeto discussed the challenges of having SB 375 be only incentive-based, rather than a sanction or a mandate. Already, however, MPOs have greatly improved their analytical planning tools to prepare for the implementation phase. For example, travel demand models have improved, travel surveys have been refined, and MPOs are beginning to develop and monitor performance indicators to track their progress is meeting targets.
March 2011 byTiffany Barkley

On March 17th, 2011, the San Francisco Bay Area ITE Section (SFBay ITE) held a joint monthly meeting with ITS-CA at Devry University in Oakland. 37 people were in attendance. The theme of the meeting was Automated Enforcement. Kamala Parks, the section vice president, began the meeting with some announcements. The section is holding its fourth annual Transportation Modeling Conference on April 1st at SFMTA. Kamala also announced the upcoming elections for new section officers.
The first presentation was given by Lieutenant Kevin Davis of the California Highway Patrol (CHP), who spoke about automated enforcements from the law enforcement perspective. Lieutenant Davis is an expert in the estimation of speed limits, automated speed enforcement, and red light camera systems. According to Lieutenant Davis, the goal of automated enforcement from the law enforcement perspective is to change driver behavior to save lives. CHP supports automated enforcement only when it is fair, supplemental to officer deployments, and allows enforcement where otherwise not possible (for example, a bridge with no shoulders). The decision of where automated enforcement is deployed is data-driven, and accuracy is of critical concern when deploying enforcement technologies. Lieutenant Davis discussed the need for early and comprehensive media campaigns so that motorists are not surprised by the deployments, and advises cities to avoid the topic of revenue generation. He discussed three specific types of automated enforcement: (1) red light camera systems, which CHP operates in Sacramento and Los Angeles; (2) automated speed enforcement, which is not authorized in California; and (3) automated occupancy enforcement, which is being tested on I-15 in San Diego.
The second presentation was given by Julie Dixon from Serco. Serco is an international provider of management services to government agencies, and transportation is one of their specialties. Serco has been operating San Francisco's parking program since the early 1990s, and was awarded the management of SFPark, which is San Francisco's project to incorporate new parking management technologies and approaches. Parking technologies in urbanized areas are changing rapidly. In many locations, parking is too expensive to make quarters feasible. San Francisco currently lets drivers pay for parking with credit cards or with SF smart parking cards. Revenue has increased by 50% since San Francisco implemented an integrated parking system; the city made $37.5 million dollars off of parking last year. Serco built a backend database that all vendors tie into, so that the city knows exactly which meter each penny came from, which helps them make decisions on changing meter hours or pricing. The next step of SFPark is demand-based pricing, which will involve the integration of traffic data into the parking data warehouse.

April 2011 by Tiffany Barkley

On April 14, 2011, the San Francisco Bay Area ITE Section (SFBayITE) held a joint monthly meeting with the Northern California Chapter of the Conference of Minority Transportation Officials (COMTO) and the International Chinese Transportation Professionals Association (ICTPA). 46 people were in attendance at this meeting, which was held at the San Francisco County Transportation Authority's office. The format of the meeting was a lively panel discussion on engaging diverse communities in the transportation decision making process. The panel was moderated by Debra Jones, a native San Franciscan who has worked at both SFMTA and AC Transit, and is now an Environmental Protection Specialist for the Federal Transit Administration in Sacramento. The panel consisted of Robert Lee, Manager of the Local Government and Community Relations Division of BART; Lysa Hale, Project Consultant for the Clipper Program for MTC; and Brajah Norris, External Affairs Manager for the Central Subway Project for SFMTA.
On the ITE side, the meeting began with an announcement from section president ShrutiMalik about the upcoming section elections. Specifically, the section is looking for secretary candidates. The election ends June 15, 2011. Section co-scribe Tiffany Barkley announced that the section is looking for a new co-scribe. Co-scribes are responsible for taking notes at monthly meetings. Following announcements, the panel discussion began with introductions from each of the panel members, followed by a question and answer session.
Mr. Lee gave an overview of current happenings at BART, which include the extension to Warm Springs from the Fremont Station and the need to replace the current fleet, which has been operating since the 1970s. Ms. Hale described the Clipper Program, which has instituted a smart payment card accepted by 7 transit agencies around the Bay Area. Mr. Norris introduced SFMTA's Central Subway Project, which is a 1.7 mile extension of the underground T Third Line from the Caltrain Station through Union Square to China Town. At 1.57 billion dollars, it is SFMTA's largest capital investment project in 50 years.
The discussion centered on the topics of assessing project impacts on diverse and underrepresented communities and effectively engaging these communities in the stakeholder process. BART performs an equity analysis for every project, which considers the impacts to minority and low income communities. They also hold meetings in these communities to gather feedback on fares, accessibility, and amenities. To locate these communities, they use census data from the project's vicinity. They then consult with local groups about the most effective ways to perform outreach in each community. One lesson that the agency has learned over time is the importance of ensuring that food purchased for meetings is culturally-appropriate. The Clipper deployment was an operations project, not an infrastructure project, so the challenges are different. Because the Clipper Card accounts for fare discount rules across agencies, it can be complicated to use. As such, the focus is on communicating Clipper instructions (how to use, how to add money, how to add discounts, etc) with those who cannot access the website or who have limited English proficiency. Here, it has become apparent that translating instructional materials from English is not sufficient, because of the subtle differences in tone and meaning between different languages. Instead, the program has native speakers write materials. Ms. Hale also discussed the ways that the Clipper program has leveraged the expertise of the outreach staff of partner transit agencies, who are accustomed to dealing with these challenges. For the Central Subway Project, SFMTA has employed a number of tools. Since the project largely impacts Chinatown, they distribute materials in multiple Chinese dialects. They also contract with local community-based organizations to help distribute messages and obtain feedback, and use a social media program to further inform the public. They have also found the benefit in not just communicating with local communities, but also employing them in the project. To this end, the agency set up a meeting to allow local minority contractors to meet with large prime firms to seek partnering opportunities.