Table of Contents
On Second Thought: Evaluating Websites
Shan Osborn and Geoffrey Elliott...... 2
Standard Creativity: Creating Flexible Web
Development Standards
Heidi P. Adkisson...... 22
Identifying De-Facto Standards for E-Commerce Web Sites
Mirroring the International Audience
Jean-luc Doumont...... 46
Translation 101: Myths and Realities
Judith B. Strother...... 51
Preparing Material for the International Marketplace:
More than Technical Localization Required
Reflecting on Communication . . . Beyond Grammar and Words
Robert Krull and Bryan Watson...... 60
Beyond Grammatical Correctness in Verbal Instructions
Valerie J. Vance...... 67
Visual Communication: A Multi-Perspective Approach
Designing Effective Instruction
Nancy W. Coppola...... 77
Computer-Based Training for Chemists: Designing
Decision-Making Tools for Green Chemistry
Susan Feinberg and Lia L. Quilico...... 84
The Design of Web-based Instruction: Using Online
Games to Self-test Web-based Instruction
Jane Whitney Gibson, Dana V. Tesone, Charles W. Blackwell,
and Richard L. Kelsey...... 92
Managing Multi-Directional Communication in the Online Classroom
Research Tools: Casting Light Into Dark Corners
Katherine T. Durack...... 104
TC-PUBS: A New Tool for Reflecting on
Research in Technical Communication
Melissa K. McBurney and Pamela L. Novak...... 108
What is Bibliometrics and Why Should You Care?
From Technical Writer to Usability Professional
Kristina Ricks and Beverly Arnoldy...... 115
How to Conduct Your Own Usability Study
Mirror or Imitation: Strategies for Information Reuse and XML
Dell Burner...... 127
Building the Mosaic: Writing Tips for Content Management
Training that Reflects the World
Jim Ramsay...... 134
Practice What You Teach
Jean-luc Doumont...... 138
Developing Real-World Communication
Skills in Non-communication Classrooms
The Face in the Mirror: Research Examining the Field
Mark P. Haselkorn, Geoffrey Sauer, and Jennifer Turns...... 145
Aligning Inner and Outer Visions of Technical Communication:
Reflections Beyond Traditional Technical Writing
Educating Reflective Practitioners
Marjorie T. Davis, Helen M. Grady, and George F. Hayhoe...... 157
Educating Reflective Practitioners
Looking Into Technology and Learning
Gloria A. Reece...... 167
Integrating Technology into Program Assessment
Implementation and Course Design: “How can
relational, problem-solving models help us reach our goals?”
David E. Hailey and Christine E. Hailey...... 185
Genre Theory, Technology, and Knowledge Distribution
Dana V. Tesone, Richard L. Kelsey, Jane Whitney Gibson,
and Charles W. Blackwell...... 199
Using Multimedia Tools to Enhance Communication
in the Online Classroom
The Kaleidoscope Turns: Shifting Paradigms for International Technical Communication
Bernadette Longo...... 207
What are Paradigms and Why Do They Shift?
Victoria M. Mikelonis...... 212
Re-inventing the Academy in Ukraine: Shifting Paradigms
Constance Kampf...... 237
Processes of Intercultural Communication as
Part of Shifting Cultural Paradigms
Reflecting on Education
Paul M. Dombrowski...... 245
A New Ph.D. for a New Era
Mary Sue MacNealy...... 250
Reflections on the Research Methods Course:
Should It Be Required for a Graduate Degree in
Professional Communication?
Looking Forward, Looking Back: Reflecting on the Way We Work
Don Zimmerman and TeresaYohon...... 259
An Assessment of Using Online Editing of Students’
Assignments in an Advanced Technical Writing Class
John Light and John David Miller...... 271
Miramar: A 3D Workplace
Under the Microscope: Writing Methodologies
David K. Farkas...... 283
Managing Headings in Print and Online Documents
W.K. Lee...... 297
The Six-Piece Chinese Jigsaw Puzzle:
An Inspiration to Structuring Communication
Carel Jansen...... 307
Reflecting on Information Mapping®: Does the
Method Live Up to the Expectations?
Usability: Beyond the One-Way Mirror
Huatong Sun...... 319
Exploring Cultural Usability
Laurie Kantner, Roberta Shroyer, and Stephanie Rosenbaum...... 331
Structured Heuristic Evaluation of Online Documentation
Marcia A. Ruthford...... 343
Mix and Match Usability Methods: Picking the Pieces
for Our Project
Technical Communication: Perspectives on Information and Communication Technology Projects
Beth E. Kolko...... 352
International IT Implementation Projects:
Policy and Cultural Considerations
Mary Ann Krug and Mark P. Haselkorn...... 360
Aligning Web Information Policy with Strategic
Organizational Goals: Preliminary Case Study Findings
Reflections on Communication for Engineers
David F. Beer...... 364
Reflections on Why Engineering Students Don’t Like to Write
—and What We Can Do About It
Astrid Noake...... 369
Reflections on Experience of Writing Guides on
Selection of Industrial Equipment (A Student’s Perspective)
The Same Only Different: Customizing Content
Amy Aragones and William Hart-Davidson...... 375
Why, When, and How do Users Customize Web Portals?
Marshall Bloom...... 389
Mirror Method: Help First, Book Last
Reflecting on Enterprise Content Management
Heather E. McNay...... 396
Enterprise Content Management: An Overview
Shisha and Isinglass: Communication Beyond English
Thomas Orr and Akihito Takahashi...... 403
Constructing a Corpus of Fundamental Engineering
English for Non-Native Speakers
Jo Mackiewicz and Kathryn Riley...... 410
Balancing Clarity and Politeness in Editing
Sessions with Non-Native Speakers
Marking the Edge of the Road: Communication Ethics and Issues
Judith H. Strother...... 423
A Contrast in Responses to the Unspeakable
Events of September 11: American Airlines vs. United Airlines
Design to Dazzle or Enlighten
DonaldE. Zimmerman and Carol Akerelrea...... 437
A Group Card Sorting Methodology for
Developing Informational Web Sites
Single Sourcing Beyond English
Steve P. Iverson...... 446
Content Management beyond English
Reflections on Research and Pedagogy in Distance Education Courses in Technical Communication and Human-Computer Interaction
Roger Grice...... 450
Designing Distance-Education Courses in Technical
Communication and Human-Computer Interaction:
Reflections on the Role of Communication in
Technological Education—Historical Perspectives
and Technological Evolutions
William Hart-Davidson...... 455
Turning Reflections into Technology: Leveraging
Theory and Research in the Design of Communication Software
Robert Krull...... 468
Applications of Technology to Distance Education:
Communication within a Virtual Community
Reflecting How Users Perform
William Hart-Davidson and Ashley Williams...... 476
Modeling Document Structures in Use: Capturing Reflections
of User Performance
Michael F. Steehouder...... 489
Beyond Technical Documentation: Users Helping Each Other
Web-based Empirical Studies of Online Information: Process and Product
Kathryn A. Mobrand and Jan H. Spyridakis...... 500
A Web-Based Study of User Performance withEnhanced
Local Navigational Cues
Kris Freeman...... 509
Effective Recruitment and Retention for Online Surveys
Laura D. Schultz and Jan H. Spyridakis...... 513
The Effect of Heading Frequency on Comprehension of Online
Information
Writing for Engineers and Beyond
Cynthia Ryan...... 519
Reflecting on the Organization: Introducing Engineers
to Corporate Identity, Image, Brand, and Culture
Steven Fraiberg and Mimi Adam...... 530
Developing a Writing Across the Curriculum Program
at the University of Michigan’s College of Engineering
Building an Interface between the Abstract and the Concrete
Nicole Amare...... 538
Technical Communication Theory in the New Millennium
Alan Manning...... 544
The Theory and Practice of Thinking Outside the Box:
Interfacing Abstractions with Practical Communication Puzzles
Through the Looking Glass: Writing Outside the Profession
Judith Ellison Shenouda...... 552
Reflecting on the Value of Written Communications
to the Writer of the Communications
Deborah DeBord...... 556
Through the Looking Glass: The Other Side of the Writing Life