LANG AGadds Panasonic studio camerasto its rental portfolio

September 2012– Wiesbaden, Germany

Panasonic Broadcast today announced that LANG AG, one of Europe’s leading providers of visual presentation technology for sale and for hire, has extended its rental catalogue with the addition of Panasonic AK-HC3500 studio cameras. The company’s decision was based on the cameras’ signal transmission technology and their low-noise images.

One of the reasons LANG AG selected the Panasonic AK-HC3500 was due to the technology it uses to transmit image signals. Panasonic does not use triaxial cables as they are not suitable for transferring large data volumes over long distances. With HD filming, which is now very common, the signals need to be compressed when triaxial cables are used. This can produce unwanted delays and lead to a visibly degradation of image quality. In contrast, the AK-HC3500 usesSMPTE311M hybrid camera cables for data transmission, sending the signal directly to the camera’s control unit with no delay and no loss.

Along with the issue of higher data volumes, filming in HD produces significantly more image noise than with Standard Definition. As a result, HD cameras need good noise handling, which is a decisive factor contributing to good picture quality. The AK-HC3500 has asignal-to-noise ratio of -60dB (at 1080i25).

“As with all of the devices in our rental portfolio, we thoroughly tested the AK-HC3500 before making a purchasing decision,” said Hubertus Beckmann, Technical Director at LANG AG. “We were extremely impressed with the low-noise and natural-looking image quality. In addition, the images are transmitted with no loss and no delay, as triaxial cables are unnecessary.”

LANG AG is one of Europe’s leading wholesalers of visual presentation technology and associated peripherals, both for rental and for sale. Typical uses for the Panasonic camera include large-scale events with several thousand guests,as well as annual shareholder meetings. Organisers of this type of event use live studio cameras due to the requirement for the highest quality images.

“The fact that LANG AG has selected Panasonic underlines our commitment to innovation,” said Uwe Rohr, General Manager DACH at Panasonic Broadcast.“During the development of our solutions, we take the greatest care to provide the best technology available for each type of usage.”

Further information about Panasonic Broadcast is available at:

Further information about the camera is available at:

Further press information (in German)is available at:

Press contact:

Panasonic Marketing Europe GmbH
Mareen Ott
Junior Product Manager DACH
Broadcast
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About Panasonic System Communications Company Europe (PSCEU)

PSCEU is the European branch of Panasonic Systems Communications Company, the global B2B division of Panasonic. PSCEU’s goal is to improve the working lives of business professionals and help their organizations efficiency and performance. We help organizations capture, compute and communicate all sorts of information: image, voice, and textual data. Products include PBX telephone switches, document printers, professional cameras, projectors, large visual displays and rugged mobile PCs. With around 500 staff, engineering design expertise, global project management capability and a large European partner network, PSCEU offers unrivalled capability in its markets.

The new PSCEU is made up of four business divisions:

•Communication Solutions including professional scanners, multifunctional printers, telephony systems and HD video conferencing systems.

•Visual System Solutions including projectors, interactive whiteboards, presentation aids and displays. Panasonic
is the European market leader in projectors with 28% revenue share.

•Professional Camera Solutions including professional audio visual, security and industrial medical vision (IMV) technology. Panasonic is one of the top two professional camera vendors in Europe.

•Computer Product Solutions including the Toughbook range of rugged notebooks, Toughpad business tablets and electronic point of sales (EPOS) systems. Panasonic Toughbook is European rugged and durable notebook market leader with 65.8% market share in 2011 (VDC, March 2012).

Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of about 72 billion Euros for the year ended March 31, 2012. Panasonic’s stock is listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) Stock Exchanges. The company has the vision of becoming the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018. For more information on Panasonic, its brand and commitment to sustainability, visit the company's website at

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