Joe Bloggs

SEO Specialist Tel: 07900000000

123 Any Street
Highgate
London
N2 9AA / LinkedIn:
E-mail:
Nationality: British / Date of Birth: 18/05/86 / Driving License: Full UK / Status: Single
Education: PRINCE2® Practitioner | Business Information Systems Management - 2:1 BSc (Hons)

Personal Profile

A successful PRINCE2® Practitioner with extensive experience in online marketing, specialising in search engine optimisation,I am keen to work in a fast-paced agency environment, using and honing my extensive SEO skills.

I am self-motivated, and enjoy leading others and taking responsibility for complex, high-impact projects. At Ribbons & Ruffles, I led successful social media campaigns to dramaticallyincrease our fan base and following on Facebook and Twitter. I also liaised with designers and developers for a complete restructuring of the website, which was a major factor in Ribbons & Ruffles moving from 10th to 2rd place in Google’s SERP for “designer vintage”.

During my time at university, I bought, developed and sold several websites, making a five-figure profit while studying Business Information Systems Management.

Career History

Ribbons & Ruffles – Online Marketing Project Manager (October 2010 – present)

A predominantly online store, selling designer vintage clothing.

Social Media – key results:

  • Managed redesign and relaunch of the Ribbons & Ruffles Facebook fan page. Created and implemented a three-month campaign to get more customers and potential customers to “like” the page. This resulted in an increase from under 500 fans to over 6,000.
  • Created a Twitter account for Ribbons & Ruffles, and trained colleagues on how to use it. Developed a strong partnership between the marketing department and customer service team. Twitter following is currently over 4,000, with a long-term 30% increase in sales directly attributable to Twitter activity.
  • Trained the customer service team on Facebook and Twitter, and convinced Ribbons & Ruffles management to implement extended customer support hours on social media. Customer satisfaction ratings rose from 83% to 95% in the most recent survey.
  • Created a Google+ account for Ribbons & Ruffles, and worked with customer services to encourage positive reviews – overall score is currently 25 out of 30 (“excellent”).

SEO – key results:

  • Liaised with designers and developers for a complete restructuring of the Ribbons & Ruffles website, to greatly improve its search engine friendliness.
  • Planned and led content marketing and link building campaigns (using several freelance writers). Google Page Rank for Ribbons & Ruffles increased from 4 to 5.
  • Was instrumental in Ribbons & Ruffles moving from 10th to 2nd place in Google UK Search for “designer vintage” and from 22nd to 4th for “vintage dresses”.

Multiple Website Development Projects (January 2007 – June 2010)

Set up my own small business, buying, developing, and selling websites. Two highlights were:

Backofthe.net (football website): bought for £299, sold for £1,999

  • Raised Google Page Rank from 2 to 4.
  • Converted site from static HTML to WordPress.
  • Increased monthly traffic by 650%.

SunSandSky.co.uk (travel website): bought for £199, sold for £4,999

  • Cleaned up “black hat” SEO implemented by former owner, resulting in a Google Page Rank increasefrom 2 to 5.
  • Customised site’s WordPress theme.
  • Got site to rank 2nd in Google SERP for “best beach holidays 2009”.

Skills

Project Management

PRINCE2® Practitioner Qualified / Familiar with Agile and SCRUM Methodologies
Project Management and Business Change Management / People Management
Definition, Management and Realisation of Benefits / Communications and Stakeholder Management

Web Technologies

Joomla / Content Construction Kits / JavaScript / Linux Flavors
Wordpress / Compliant XHTML / AJAX / Apache
Drupal / Compliant CSS Coding / XML / MySQL
Magento e-Commerce / Hand PHP Coding / Web Services / Twitter/Facebook API’s

EDUCATION and Qualifications

2011 – Google AdWordsand Google Analytics Certified (92% average score)

2006 – 2010 Bournemouth University, Business Information Systems Management - 2:1 BSc (Hons)
2008 – 2009 Sandwich Year – Carmarthenshire Country Council – IT Programming Department

2002 – 2005 Gorseinon College, Swansea – 3 A-Levels (Chemistry, Physics and Mathematics)

1996 – 2002 Bishopston Comprehensive School, Swansea - 9 GCSE’s (inc. Maths and English)

References

Excellent references are available on request.