Ruy P. Cesar

Phone: (650) 968-3623

Mobile: (650) 776-9191

e-mail:

Areas of Expertise

PC and Systems Aarchitecture: CPUs (Intel AMD, Freescale), chipsets, gGraphics controllers, nNetwork controllers (MACs and PHYs, too), sStorage controllers, FPGAs. .

High speed Hhardware Cconnectivity and Pprotocols: PCI express, Infiniband, Gigabit Ethernet,
IEEE 1394 - Firewire, USB 2.0, SPI-4, SATA & SAS. Including PCB design with Cadence Orcad and Allegro.

Semiconductor Ttechnology: Substrate design, packaging and , manufacturing. (some)

Program Mmanagement: From product definition to eEnd-oOf-lLife. MMarketing analysis, TAM, ROI, MRD, customer interaction, manufacturing technologies, IP selection and licensing,v Vendor selection, tTest plan, qQualification plan, tTechnical documentation, pProduct roll-out (prototypes & production), cContingency planning, etc.

Manufacturing and Q&Aand Quality: System and PCB DFM/DFT guidelines, qQuality aAssurance and ISO auditing. OEM/ODM auditing & selection.

Firmware, Software, OS, Networking: BIOS definition and debugging, bring-up software definition and testing, basic software driver debugging. Familiar with Assembly language, C, C++, Linux, Windows server installation and maintenance, TCP/IP connectivity (rRouters, switches, wWireless, fFiber optics).

Professional Experience

May 2006 – pPresent PLX Technologies Sunnyvale, CA

Field Applications Engineering Manager

  • Manage hHeadquarters’, European and Asian FAE groups.
  • Manage communication flow between FAE group and Marketing/Engineering groups, including Technical updates to the field, new product introduction and training, etc.
  • First Tier Ccustomer support to domestic and international sales
  • Help define specifications for new evaluation boards and accompanying software.
  • Implementation and mMaintenance of SalesFforce cCustomer sSupport software tool, including: pProcess flow methodology, pPrioritization, Ssupport tTicket assignment rules, FAQ technical database, rReport generation for eExecutive staff and rRegional sSales managers and directors..
  • Provide training (and training material) to sSupport tool users.

May 2005 – May 2006 GDA Technologies San Jose, CA

Sr. Engineering Manager

  • Assist sSales team in generating complex hardware and software solutions proposals for sSystems and bBoard design – generate pProject eEngineering sSpecifications, acceptance criteria, test plan, execution schedule, etc
  • Manage dDesign eEngineering tTeams both domesticallylocally and overseas, assisting in product architecture, device selection, PCB design, software requirements, Test plan, customer deliverables chicklistchecklist.
  • Manage several project executions simultaneously.
  • Provide sales and customers project schedules, status and project deliverables

July 2003 – March 2005 FIC, Brazil São Paulo, Brazil

Senior. Product Marketing Manager

  • Define company rRoad Maps for boards/systems/services
  • Identify suppliers on a global level for mother boards and other subsystems
  • Coordinate supply chain and schedules for new product deployment
  • Coordinate software and hardware development on two company locations
  • Re-allocate engineering resources and priorities according to market needs
  • Generate sales collateral materials including presentations, seminars and white papers

Company spokesman for Thin Client architecture.

Feb 2002 – May 2003 GDA/Artis Microsystems, Inc San Jose, CA

Technical Marketing Director / Applications Director

  • Define engineering specifications (hardware/software) for new board level products.
  • Coordinate prototype assembly and bring up with eEngineering and aApplications teams.
  • Generate collateral material for sales and pPress rRelease activities such as white papers, presentations, data sheets, etc.
  • Participate in pre-sales / post-sales customer support activities.

Work together with CPU suppliers (Broadcom/Motorola/Intel) to promote Artis products.(trade shows, demonstration at Tier One customers, distributor training, etc)

2000 – December 2001Silicon Motion, Inc San Jose, CA

Sr. Technical Marketing Manager/Program Manager

  • TMM/Program manager for latest 2D/3D gGraphic pProcessor IC product line.
  • TMM/Program manager for SOC - "SSystem On a Chip" initiative (hHardware and sSoftware).
  • In charge of mMarket aAnalysis, bBusiness pPlanning, sScheduling, cCollateral mMaterials and Pproduct lLaunch of above products.
  • Qualified vendors for Intellectual Property modules for SOC (ARM, USB, SD card, etc.)
  • Company representative member for USB IF, PCI IF, PCMCIA Association, SD Card Association and MMC Association

1998–2000OPTi, inc.Milpitas, CA

Sr. Product Marketing Manager

  • Program manager for two lines of products: 1394 controller devices & LCD monitor controllers
  • Introduce new products to the PC OEM market both locally and in Asia
  • Active participation in trade shows and conferences
  • Representative member on the 1394 Trade Association and Jedec

1996–1997OPTi, inc.Taiwan, R.O.C.

1996–1997OPTi, inc. Taiwan, R.O.C.

Technical Marketing Manager / F.A.E. Manager

  • In charge of high-level technical interface for key accounts (Compaq, ACER).
  • Introduce new products to the local market (core logic chipsets and peripheral ICs), through presentations and seminars.
  • Company interface with silicon foundries like UMC and TSMC.
  • Manage the F.A.E. team and perform sales support

1993–1996OPTi, inc.Milpitas, CA

Sr. F.A.E / Product Marketing Manager

Defined two generations of Core Logic Integrated Circuits for Pentium CPUs.

Responsible for tens of millions of dollars in revenue.

Work with product definition teams at key accounts in USA and Europe, namely Compaq, IBM, Dell, Gateway, ICL, Tulip, HP, Siemens, etc .

  • Provide training and collateral material to the sales force.

1989–1993 Deico Electronics, now American Predator Fremont, CA

Senior Design Engineer

Designed several generations of PC motherboards from 386 SX to Pentium.

Implemented ISO 9000 task force and certification.

1982-1989 Softec Eng. Sistemas São Paulo, Brazil

Technology Director

Started as Engineering Internship

Designed one of first IBM PC compatibles in Brazil (EGO)

Engineering Manager / Engineering Director / Operations Director

  • Managed all manufacturing and engineering activities

Education Education

University of São Paulo São Paulo, Brazil

BS, Electric Engineering.

Languages

Fluent in English and Portuguese (native language). Good understanding of Spanish and French. Notions of Mandarin.