Semester Test Study Guide Name______
Sports & Entertainment Marketing
Part I– You may answer the following questions using your old tests or your PowerPoint outlines. Please record your response in the space provided on this paper.
Test: First Week & Olympics
1. DECA’s ______is to prepare emerging leaders and entrepreneurs in marketing, finance, hospitality and management in high school and colleges across the globe.
2. The term co-curricular means that DECA Chapter activities are______related to classroom instruction
3. The official emblem for DECA is a ______.
4. The Harrison High School DECA Chapter was founded in what year? ______
5. The official Harrison High School DECA website address: ______
Test: Unit 1 Foundations
6. ______is the term used to describe all potential customers who have the desire and ability to purchase a business’s products.
7. ______is the creation and maintenance of satisfying exchange relationships.
8. ______is a growing division of the marketing field that focuses on the business of sports and the use of sports as a marketing tool.
9. ______is the process of developing, promoting, and distributing products or services to satisfy customers’ needs and wants:
10. The most profitable professional sports business in the United States: ______
11. The ______means that a business focuses on satisfying customer needs and wants while making a profit.
12. ______is the planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives:
13. The target ______is a specific group of consumers an organization selects as the focus of its marketing plan:
14. The marketing mix, also known as the elements of marketing, consists of 4 elements (4 P’s):
______
15. A ______is whatever a business offers to customers to satisfy needs and wants.
16. The ______is the amount that customers pay for products.
17. A channel of ______is the path that a product takes from the producer to the consumer.
18. A ______movie is so important and profitable that it provides essential support for the studio and makes up for other less successful movies. These blockbusters generally have the highest production and marketing budgets.
Test: Unit 2 Markets
19. Risk ______is any strategy to reduce business threats that includes preventing, reducing, or lessening the negative impacts of those threats.
20. A market ______is a group of customers with shared needs and wants, which is separated from the total market, on which the business will focus its efforts:
21. Dividing the market into physical locations: ______
22. Dividing the marketing based on information such as age, income, gender, ethnic background, education, and marital status: ______
23. Dividing the market based on characteristics that cannot be physically measured such as values, interests, and lifestyle: ______
24. ______: A physical activity that is governed by a set of rules and is often engaged in competitively.
25. ______: Someone who is NOT paid to play a sport. All University and College sports are played by these athletes.
26. ______: These athletes are paid to play a sport as a form of entertainment:
27. ______: This is a common negotiation strategy in which the players refuse to go to work:
28. ______: This is a court order stopping or forbidding an action such as a strike or lockout:
29. ______: This occurs when the owners of a team refuse to allow their players to work.
30. ______: Has proven to be among the best at his or her respective positions in their sports. They will be highly recruited by professional teams.
31. ______: These activities occur in travel, tourism, and amateur sports that are not associated with educational institutions. Their primary purpose is participation.
32. Extreme ______are activities that are perceived as having a high level of inherent danger. They often involve speed, height, a high level of physical exertion, and specialized gear or spectacular stunts.
Test: Unit 3 Products and Pricing
33. This is the amount customers pay for the product: ______
34. ______products are products that are physical goods that offer benefits to customers.
35. ______products are nonphysical products, also called services, such as golf lessons.
36. ______pricing is selling several products as a package for a set price.
37. A ______package is similar to a volume discount or a quantity discount.
38. ______pricing explains by celebrities will often purchase courtside seats to NBA basketball games that cost $750 each.
39. Loss ______pricing is a pricing strategy that prices an item at cost or below to create customer traffic.
40. ______pricing is the pricing strategy that uses a lower than normal price to introduce a new product in order to capture a large market share.
41.______pricing is the pricing technique that creates an illusion for customers. Goods or services are given either an odd number or an even number to match the product’s image.
42.Based on return on investment this 1999 movie(______) was the most profitable movie of all time. It was made for $35,000, but had gross sales of $248,662,839.
43. An ______movie is a movie made outside the mainstream of popular subjects and often focuses on a serious or controversial subject. It is an independent movie aimed at a small market, generally shown at movie festivals, and not made for wide release.
44. A ______movie is a moviethat is intended to have very broad commercial appeal. These are typically fast-paced with large production budgets and expensive effects.
45. All products progress through the Product Life Cycle. The stages of the Product Life Cycle include:
______
46. The LEAST profitable stage of the Product Life Cycle: ______
47. A ______group is a small number of people brought together to discuss elements of an issue or problem. Their feedback can be an essential tool in fine-tuning the product.
48. A test ______consists of showing a movie to a small audience representing the target market to judge if a film will require editing, reshooting or rewriting.
Test: Unit 4 Promotion and Licensing
49. A device that legally identifies ownership of a registered brand: ______
50. This is the legal protection of a creator’s intellectual property or products: ______
51. A trademark registration may remain in force: ______
52. Entering the ______domain means that the period of copyright protection has ended for the written document, musical composition, book, picture, or other creative work.
53. A copyright for intellectual property is valid for: ______
54. The term ______property refers to the unique works of writers, artists, and musicians that can be protected under copyright laws.
55. A ______payment is a payment for material that has been copyrighted or legally declared as belonging to the creator.
56. ______is the term given to the theft of any copyrighted material; music, movies, or software.
57. A ______productis a good or service that legally uses a logo or image owned by another company or person.
58. A ______is the underwriting an event for the purpose of gaining positive association for the brand with the event, the participant, and/or attendees.
59. An ______is a person's public expression of approval or support for a product or service.
60. ______is any form of communication used by a company to inform, persuade, or remind people about its products.
Test: Economics in Sports & Entertainment
61. List the 4 factors of production (also known as the 4 economic resources):
______
62. ______Resources: Utilizing an area’s natural resources to construct a new 18 hole golf course would best illustrate this economic resource.
63. ______: Is the economic resource referred to as the individual who takes the risk of owning and operating the business.
64. ______Resources:The Dallas Cowboys stadium was built for $1.2 billion. The stadium and the money used to build it would be considered these economic resources.
65. ______is the relationship between the quantity of a product that consumers are willing and able to purchase and the price.
66. ______is the relationship between the quantity of a product that producers are willing and able to provide and the price.
67. The condition known as ______is created by the difference between our limited resources (money) and our unlimited needs and wants.
68. A ______occurs when demand is greater than supply.
69. A ______occurs when supply is greater than demand.
70. The questions of what to produce, how to product, and for whom to produce are referred to as:
______
71. A country’s ______system is classified based on how the country satisfies needs and how resources are distributed.
72. Gross ______Product is the measure of goods & services produced using labor/property located in a country.
73. ______occurs when prices rise faster than consumer income. A low rate (1-5 percent) shows that an economy is stable.
74. This refers to the ups and downs of the economy: ______
75. Winter is considered to be ______forBreckenridge Ski resort in Colorado. This is a peak time for customers.
76. For Disney World, winter is considered to be ______because they must offer numerous discounts and incentives to encourage customers to visit during the winter months.
77. List the 4 types of economic utility: ______
78. ______: Taking a movie, such as Finding Nemo, and changing its format to 3D.
79. ______: Created by having a product or service available when it is needed or wanted.
80. ______: Created by having a good or service at the location where it is needed or wanted:
Test: Ethics and Character in Sports & Entertainment
81. ______: A system of deciding what is right or wrong in a reasoned and impartial manner.
82. “Sports do not build character. They reveal it.” Who said this? ______
83. ______: This is what you think about a situation and the way you approach it.
84. ______: Has been defined as the essence of who you are and is what you are like on the inside.
85. ______: The act of being kind and courteous to others. Acting and speaking with modesty.
86. Being faithful to others. No talking behind someone’s back. ______
87. Acting with eagerness, interest, and passion. ______
88. The ability to work well with others and as a team. ______
89. ______: Is putting yourself in someone else’s shoes. Seeing a situation from their point of view.
90. Doing things that should be done without being asked to do them. ______
91. The ability to act and speak without offending others.______
92. Acting with dignity and composure. ______
Test: Unit 5 Careers and Planning
93. ______involves associating with other professionals for the benefit of sharing best practices, professional development, and friendship.
94. ______is the ability to influence and encourage others to accomplish the goals of the team.
95. A ______is a person who is an experienced professional who willingly acts as a role model and provides guidance, encouragement, and training for individuals in a career field.
96. Because of ______female public school students in the United States have greater access to sports than at any other time in history.
97. This is the term given to the facility where live performances are held: ______
98. This is the term that means the legal responsibility for damages: ______
99. ______sales will usually represent the largest source of income for a sports & entertainment facility.
100. Ticket ______are registered businesses that legally buy and resell tickets.
101. A ticket ______sells tickets for major sporting and entertainment events on the day of the event, at inflated prices.
Test: The Business of Videogames
102. A ______occurs when a business sells a product that is related to or inspired by another product or service.
103. A ______involves two or more companies working together in promoting a service or product in a way that benefits both companies.
104. Product ______occurs when the makers of a video game accept payment for putting brands and products in their games.
Part II. Open Response Questions. Please record your answer in the space provided on this paper.
1. Describe current trends related to teen violence and violence in videogames and give your opinion about the relationship between the two.
2. List and discuss the 4 stages of the product life cycle and give a SPORTS or ENTERTAINMENT example of a product in each stage.
3. List and discuss the 4 elements of the Marketing Mix (the 4 P’s) and give a SPORTS or ENTERTAINMENT example of each.
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