Schuberth North America to have Helmets, Seminars at BMW MOA Rally

Aliso Viejo, Calif. – July 17, 2014 – Schuberth North America will be joining BMW owners the weekend of July 24-27 for the BMW MOA International Rally in St. Paul, Minnesota with their biggest ever event display.

Throughout the weekend, BMW riders will be able to check out Schuberth’s complete lineup of premium helmets, get their current Schuberth helmets serviced and see a preview of the new Held apparel, glove and bag collection.

Additionally, Schuberth will be hosting two seminars about helmet construction, certification, fit and maintenance. For over 60 years Schuberth has created and built upon a tradition of head protection innovation. Learn about a range of topics from aerodynamics and aeroacoustics to vision and ventilation, to ultimate protection in the event of a crash. Schuberth North America’s Head of Marketing and P.R., Sarah Schilke, will lead the presentations in 4H Lower Level at 2:45pm on Friday and 11:00am on Saturday.

Find more details about the BMW MOA International Rally, including a full schedule of seminars, on the BMW MOAwebsite.

For more information on the Schuberth helmets and to find a Schuberth dealer near you, visit Join the Schuberth community online onFacebook, and follow @SchuberthNA on Twitter. You can also connect onInstagram andYouTube. For more information on Held products, visit

About Schuberth GmbH: The German helmet manufacturer Schuberth has been developing and producing high-end head protection systems for over 90 years. With a multitude of innovative products, the company ranks among the world's leading manufacturers of motorcycle, Formula 1 and motor sport helmets as well as head protection for innovative solutions in industrial safety, fire fighting, the police and the military. The experience gained in particular from Formula 1, the pinnacle of motor sports, constantly provides fresh impetus for product developments that set the benchmark for head protection systems.

About Schuberth North America: In 2010, Schuberth GmbH opened the North American sister office in Aliso Viejo, California and continues to grow its exclusive dealer network for motorcycle products in the U.S. and Canada. Additional business segments work directly with law enforcement departments on the motor officer and crowd control products and with IndyCar and NASCAR teams on the auto racing helmets. In 2014, Schuberth North America also assumed U.S. distribution for German apparel and glove manufacturer Held.