School Curriculum and Standards Authority, 2015 s1

Sample Assessment Tasks

Design

ATAR Year 12

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Sample assessment task

Design – ATAR Year 12

Task 1 – Unit 3

Assessment type: Production

Conditions

Period allowed for completion of the task: 13 weeks

Due Semester 1 Week 13

Task weighting: 20% of the school mark for this pair of units

______

Commercial design (42 marks)

The colour blue is the most popular and dominant colour used online and studies have shown it is the most favoured colour – worldwide.

There are so many variations of this hue, from the clear blue sky to the deep aqua of the ocean, with many striking pigments found throughout both flora and fauna. Colour choice can affect how we communicate meaning. How many ways can we interpret the colour blue?

You are required to design the masthead and at least two editions of the cover of a new magazine devoted solely to things that are associated with the idea of blue. Consider the magazine name, the art direction and what kind of articles would be included. Don’t restrict yourself to literal interpretation; feel free to branch your design ideas out into what kinds of people, places, feelings, artworks or emotions may be conceptually related to the colour.

Your final design solutions and the design process you applied will be compiled in a design portfolio.

Design brief

Objective:

Design a new magazine conceptually related to the colour blue. You will define your own target audience based on your creative approach to the task.

Possible approaches include (but are not limited to):

·  Surfing: Breaker, a magazine devoted to the surfing life. Get all the latest info and interviews from the Margaret River Pro competition or find out the best surf spots around the world.

·  Design: Bluprint, celebrating all things digital. Learn how the professionals do it: master photomontage on Adobe Photoshop with comprehensive step-by-step projects.

·  Make up artistry: Bluebase, a magazine designed to inspire and explore the art of make-up. Regular features include: Get the look, Top tips and Hollywood Special Effects.

·  Emotion: Blu, a magazine dedicated to exploring art forms inspired by the symptoms of loneliness and heartache. Read the lyrics from some of our greatest musicians while comparing the artworks of Picasso during his ‘Blue’ period.

For tips and tricks when designing commercial magazines, visit: http://www.magazinedesigning.com

Task description

1.  You will conduct research, collecting information and visual material related to your magazine. To do this, you will need to:

·  interpret the design brief

·  define and understand your target audience so you can effectively apply semiotics, codes and conventions relevant to design

·  explore design principles relevant to the task: form follows function

·  collect and analyse existing visual images and information on magazine design.

2.  You will investigate and plan for suitable design solutions. To do this, you will need to:

·  apply a design process and consider a commercial design process

·  investigate a successful communication model relevant to the design brief

·  understand the cultural values, ideologies and belief systems that are important to society and individuals

·  recognise the influences of theories and media forms on all stakeholders

·  experiment with the application of type and colour relevant to your chosen theme, content and target audience.

3.  You will apply ideation techniques to generate suitable designs by:

·  exploring various design methods to generate possible design solutions: visual research, idea generation techniques, synectics, mind maps, brainstorming

·  applying inquiry processes to formulate specific meaning in your design work, including investigation of currently available materials and technologies

·  analysing and evaluating appropriate strategies for communication to your intended audience: shock tactics, humour, metaphor and emotion

·  experimenting with the characteristics and application of design elements and principles, possibly including Gestalt design principles, colour theory, layout principles and visual hierarchy.

4.  You will need to develop and refine your design solutions by:

·  creating visuals/layouts to document your visual development to reflect progressive resolution of design problems and thinking

·  planning for production by considering costs and constraints, sustainability and life-cycle costing

·  considering possible future trends when selecting suitable production processes and specific production materials and/or technologies appropriate to the design brief

·  applying skills relevant to the production

·  conducting critical reflective analysis to devise and evaluate solutions to design problems and to refine production processes and methods

·  understanding occupational safety and health (OSH) concepts and their impact in design.

NOTE: You will be marked against the eight criteria listed in the attached marking key.

Requirements for assessment / Due date
□  Design portfolio: documentation of a comprehensive design process for a commercial design brief, including final design solutions (up to seven A3 portfolio pages)

Sample assessment tasks | Design | ATAR Year 12

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Marking key for sample assessment task 1 — Unit 3

Description / Marks
Application of planning
(Evidence of use of organisation and planning)
Comprehensive planning relevant to context is evident to an excellent and thorough standard / 5
Consistent planning relevant to context is evident to a high standard / 4
Planning relevant to context is evident to a competent standard / 3
Planning is evident to a basic standard / 2
Only cursory evidence of planning / 1
No evidence of planning / 0
Total / /5
Application of skills, techniques and procedures
(Evidence of competence in skills, techniques and procedures for production)
Extensive, detailed and successful use of skills, techniques and procedures suited to the task / 5
Employs a broad range of skills, techniques and procedures, suited to the task / 4
Employs a consistent range of skills, techniques and procedures, generally suited to the task / 3
Employs a moderate range of skills, techniques and procedures, some of which are unsuitable to the task / 2
Employs a limited range of skills, techniques and procedures, largely unsuitable to the task / 1
No evidence of the use of skills, techniques and procedures / 0
Total / /5
Experimentation and critical reflection
(Evidence of experimentation, choice of design solutions and critical reflection)
Meticulous and sophisticated experimentation and deliberate choice of possible design solutions, with discerning critical reflection / 6
Extensive and detailed experimentation and considered choice of possible design solutions, with thoughtful critical reflection / 5
Consistent experimentation and choice of possible design solutions, with relevant critical reflection / 4
Experimentation and choice of possible design solutions, with some critical reflection / 3
Some experimentation and choice of possible design solutions, with some reflection / 2
Limited experimentation and choice of possible solutions, with minimal evidence of reflection / 1
No experimentation or reflection of design solutions / 0
Total / /6
Analysis
(Evidence of use of analysis, clear thinking and sound reasoning)
Sophisticated and thorough analysis of relevant information / 5
Well-analysed and detailed consideration of relevant information / 4
Clear analysis of information / 3
Simple analysis, mainly relying on supplied information / 2
Minimal analysis and engagement with information / 1
No evidence of analysis and engagement with information / 0
Total / /5
Originality
(Evidence of innovation and originality)
Sophisticated ideas are used to produce uniquely original and highly innovative design solutions / 5
Designs produced are original and innovative / 4
Designs produced display some originality and innovation / 3
Produces designs with little innovation / 2
Produces simple designs, relying heavily on pre-existing designs / 1
No evidence of originality or innovation / 0
Total / /5
Description / Marks
Design elements and principles
(Evidence of effective selection and application of design elements and principles)
Demonstrates discernment in selecting and applying relevant design elements and principles / 5
Applies design elements and principles selectively and effectively / 4
Applies design elements and principles in a competent manner / 3
Applies design elements and principles inconsistently / 2
Displays minimal application of design elements and principles / 1
Displays no evidence of the application of design elements and principles / 0
Total / /5
Design process
(Evidence of competence in use of design process; idea generation/ideation, design development, refinement, production and evaluation)
Demonstrates a coherent and sophisticated use of an appropriate design process / 5
Demonstrates a clear and proficient use of an appropriate design process / 4
Demonstrates competent use of an appropriate design process / 3
Uses a design process / 2
Minimal evidence of the use of a design process / 1
No attempt to use a design process / 0
Total / /5
Communication and visual literacies
(Ability to respond to a brief and construct a design solution that conveys a message to the intended audience)
Responds to a brief with an articulate and highly effective communicative work, conveying an engaging message to the intended audience / 6
Responds to a brief with a coherent and effective communicative work that conveys a clear message to the intended audience / 5
Responds to a brief with an appropriate communicative work that conveys a message to the intended audience / 4
Responds to a brief and appropriately communicates to the intended audience / 3
Responds to aspects of a brief and communication to the intended audience is limited / 2
Responds to aspects of a brief and communication to the intended audience is inappropriate / 1
No evidence of response to a brief or communication to the intended audience / 0
Total / /6
Overall total / /42
TASK WEIGHTING: Convert to 20% of practical mark / /20%

Sample assessment task

Design – ATAR Year 12

Task 5 – Unit 3

Assessment type: Response

Conditions

Period allowed for completion of the task: three weeks

Due Semester 1 Week 10

Task weighting

5% of the school mark for this pair of units

______

In-class timed response (16 marks)

After a series of lessons researching the history of the design principle ‘form follows function’, and discussing its application in design, you will prepare for an in-class timed response. The question will relate to how this design principle can be applied in commercial design.

Use the internet to research information about:

·  the history of the design principle ‘form follows function’– What? Who? When? Why?

·  the concise meaning of the design principle

·  one contemporary, commercial print example of its application in design.

Sample assessment tasks | Design | ATAR Year 12

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UNSEEN QUESTION

Figure 1 on the following page is a contemporary example of the design principle ‘form follows function’. Discuss how designers apply this design principle in contemporary commercial print. In your response, refer to the following points:

·  define the design principle ‘form follows function’

·  provide an historical overview of the design principle ‘form follows function’

·  discuss how this principle is used with effect in contemporary commercial print. Refer to the image provided as well as an example from your own research

·  write your extended response in a well-organised and clear manner, using design terminology where appropriate.

Figure 1: AmpFest 2015 poster redesign, Claire Hodge 2015

Sample assessment tasks | Design | ATAR Year 12

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Marking key for sample assessment task 4 — Unit 3

Description / Marks
Provides a definition of ‘form follows function’
Provides an accurate definition of the principle ‘form follows function’ / 2
Definition is largely inaccurate or disjointed / 1
Total / /2
Provides an overview of the history of the design principle ‘form follows function’
Provides a detailed and focused overview of the design principle. Information presented is accurate / 4
Provides a detailed overview of the design principle. Information presented is accurate / 3
Provides a general overview of the design principle. Obvious facts are overlooked and/or some information referenced is inaccurate / 2
Overview is superficial or overview is disjointed. Information is largely irrelevant or inaccurate / 1
Total / /4
Discusses application of ‘form follows function’
Sustains a comprehensive, focused and detailed discussion of ‘form follows function’ in contemporary, commercial print, with reference to the image provided and with evidence of own research / 6
Sustains a detailed and focused discussion of ‘form follows function’ in contemporary, commercial print, with reference to the image provided and with some evidence of own research / 5
Provides a focused and clear discussion of ‘form follows function’ in contemporary, commercial print, with some reference to the image provided and with minimal evidence of own research / 4
Describes in a general way ‘form follows function’ in contemporary, commercial print, with minimal reference to examples / 3
Comments superficially on the application of ‘form follows function’ in relation to contemporary design. May/may not refer to two examples / 2
Makes limited comments in response to the question / 1
Total / /6
Writes essay in a well-organised and clear manner, using appropriate design terminology
Writes coherently. Uses a range of appropriate design terminology / 4
Writes in a well-organised manner. Uses appropriate design terminology / 3
Writing adequately, expresses ideas. Uses some design terminology / 2
Writes superficially and/or awkwardly. Ideas are disjointed. Limited use of design terminology / 1
Total / /4
Overall total / /16
TASK WEIGHTING: Convert to 5% of written mark / /5%

Sample assessment tasks | Design | ATAR Year 12