1. Save this document to your desktop (or somewhere safe).
  2. Save it each time you finish a question (so you don’t lose your work).
  3. After you click ‘Submit Quiz’ you will be prompted to upload this file. You need to submit this to receive your marks for Section B.

Major Case
(Total 24 Marks) / Minor Case
(Total 14 Marks) / Total (38 Marks)
Q1 (12) / Q2 (12) / Q1 (7) / Q2 (7)
Written Answer Results

Instructor Feedback:

Use as much space as you would like to answer each question

Section B: Escape Route

Question 1 (12 marks)

Analyse whether Escape Route has a competitive advantage over its rivals. Consider strategic drivers and external changes to industry profitability. Make a recommendation about what strategy you believe Escape Route should focus on.

Question 2 (12 marks)

Evaluate the new strategy to launch Lift Off. In your answer, make sure you consider any gaps, relevant levers, and whether the strategy is consistent, feasible and capable of providing Escape Route with a competitive advantage over its rivals.

Section C: GoGear

Question 1 (7 marks)

At a recent board meeting, the executive management team presented an explanation of the international expansion opportunities. As a result of this presentation, the board approved the commissioning of an analysis of the expansion opportunities by external management consultants. These consultants will engage with the executive management team, employees and other stakeholders in conducting their analysis. The board is expecting the management consultant’s final report in the next quarter.

It is now the 'next quarter'.Assume you are the 'management consultant'.

Provide a detailed analysis of the most relevant modes of entry and make a recommendation explaining which mode is most suitable for GoGear.

In your answer, also explain why the other alternatives are not as suitable.

Question 2 (7marks)

To deliver on the strategy and to achieve their vision, Tony and the executive team at GoGear have to be able to take the company from where it is now to their “future state”. Discuss the different components that have to be considered and assess whether they are likely to be successful with implementation. Use the McKinsey 7-S framework to assist you and come to a conclusion.

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