Sample Facebook Launch Post
We are so excited to announce XXXX (description of what the project is here) (included a same below) Remember every little bit counts please help us help others!
(insert link)
(sample below)
The MSU Formula Racing Team needs your help to get them across the finish line to take home the trophy. You can make a difference for students in this extra-curricular, student-lead, program today. Make a gift now!
Tips for social media crowdfunding
Each social media medium is unique so you should tailor posts accordingly. For example, one difference between Twitter and Facebook is that the former has a 140-character limit and the latter doesn’t.
Instagram and Pinterest are both very visually oriented channels, but one lends itself more easily to reposting content than the other.
Regardless of the outlet, here are some ways you’ll weave social media into your nonprofit crowdfunding campaign:
1.Use social media to amplify your message
Social media can drive traffic to your nonprofit crowdfunding website and/or your blog posts about your nonprofit crowdfunding campaign.
Yourposts to social mediaaren’t the message in and of themselves; they’re the teasers of the story. The posts should be short and entice viewers to your nonprofit crowdfunding campaign page where they can learn more.
Share videos, photos, quotes and other kinds of content that comprise your overall message through the appropriate social media channels.
2.Use social media to encourage your supporters
The progress of your nonprofit crowdfunding campaign largely depends on your fans, staff, and volunteers; they’re the advocates of your broader mission.
Bybroadcasting your appreciationfor your supporters, you affirm their value to the cause.
Some supporters might doubt how much they can help and a simple “thank you” might be all it takes for them to join in. For others, praise will ignite them to go the extra mile to help reach your goal.
These public displays of encouragement may even attract new supporters! There’s just something inviting about effusive gratitude. Who wouldn’t want to belong to a positive, uplifting community?
3.Use social media to listen to your audience
“Join the conversation” is a common tagline used in social media, which implies that using social media is as much about receiving from your audience as it is about reaching out to them.
Pay attention to the feedback or the lack thereof; you’ll learn if the ways you’re amplifying your message resonates with your audience. Then you can adjust your posts as necessary.
They might ask questions about the campaign, or need help troubleshooting, or just want to cheer you on. Any kind of interaction requires response – this is what makes social media social.
4.Use social media to invite participation
As you ask for donations, specify amounts – and feel free to start as small as $1.00. By doing that, you lower any imagined barriers from contributing to the campaign.
Also offer different levels of involvement beyond donating to the nonprofit crowdfunding campaign.
For some, the most valuable gift they offer may not be financial in nature – it’ll be their voice and the time they spend spreading the word about your nonprofit crowdfunding campaign.
Identify the influencers within your support base and let them go at bat for your campaign. Connect withsocial media influencersto help you reach new audiences and networks too.
5.Use social media to inspire action
As the nonprofit crowdfunding campaign nears its conclusion, feel free to direct your audience to continue sharing the campaign link with their networks and to donate in your posts.
Convey urgencyby emphasizing the progress already made; something like, “We’re $500 away from our goal! Help us reach it: [link to campaign page]”.
Remind your audience that this fundraising campaign is a collaboration, a group effort whose sum is greater than its parts.
The key to using social media is to remember they are means – channels, vehicles, instruments – to an end. Remember that the funds you raise are a means by which you fulfill your mission.