Rufus &Coco, Australia S Fastest Growing and Most Awarded

MEDIA RELEASE

Aussiepet brand sets sights on global market

Rufus &Coco, Australia’s fastest growing and most awarded

pet brand, launches its new website to appeal to a growing international customer base.

Sydney 28th April 2016: Recently inducted into the prestigious Australian Businesswomen’s Hall of Fame, Rufus &Coco CEO Anneke van den Broek returned from the Global Pet Expo in Florida, USA enthusiastic about the company’s future.

Established in 2008 by Sydney residentAnneke van den Broek, Australian pet brand Rufus &Coco has grown from five to over one hundred SKUs and received a plethora of awards for product innovation and excellence.

Rufus &Coco is currently sold online and in major retail giants Woolworths, Coles, IGA, pet speciality stores and vets across Australia.

With an existing presence also in export markets including New Zealand, Singapore, South Korea, Japan and Hong Kong, Rufus &Coco is now set for a major expansion into North America.

Newly appointed director for North America, Tim Ronan says that Rufus &Coco will fill a gap in the market with a number of new products and pet accessories including grooming tools, vitamins, toys, collars, leads, harnesses and bedding.

“I am particularly excited about the introduction of our brand new designer pet pods and our Wee Kitty Clumping Corn LItter.”said Tim Ronan.

“We listened to our customers who had been asking us about functional bedding for some time and our design team came up with a beautiful pet pod range that is easy to clean and suitable for travel.”he said.

"It took us nearly two years to develop Wee Kitty Clumping CornLitter. As the name suggests, it ismade from natural corn. It's economical, biodegradable and flushable. Independent lab tests showed that it outperformed leading brands from across the world.”he added.

Anneke van den Broek, founder of the brand, says innovation is core at Rufus &Coco.

“We create best of breed productsthat make a genuine difference in pets and owners lives. We don't rest until our products offer improved benefits to competitor products and our test results prove it.”she said.

“Australian standards are some of the highest in the world”said Anneke van den Broek “which means that retailers and consumers in the US and anywhere in the world can be confident in the quality and performance of Rufus & Coco products, every time.”

To capture a share of the growing pet industry worldwide, Rufus & Coco recently launched a new website which is multi device responsive and vertical.

“The website caters for the new way internet users scroll, shop and search.” said Anneke van den Broek.

“It evolves daily and enriches their experiences with the brand through video, content and product information, making the website an entertaining and informative portal for our customers and potential customers.” she added.

“We’ve also included a real time chat function where customers can connect with us directly for up to the minute information.”

ENDS

MEDIA CONTACT DETAILS

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ABOUTRUFUSCOCO

Established in 2008 by Anneke van den Broek, Australian pet brandRufusCocohas grown from five to over one hundred SKUsandreceived a plethora of awards for product innovationandexcellence.RufusCocois currently sold onlineandin major retail giants andspeciality stores across Australia, New Zealand, Singapore, South Korea and Hong Kong.