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Matt Shoup
Certified Angus Beef LLC
330-345-2333, ext. 399
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Roast perfectly just in time for the holidays
The Certified Angus Beef ® brand helps you prepare for comfort food season
WOOSTER, Ohio – Nov. 10, 2016 – As the weather begins to cool, many will be putting on their boots and sweaters, tramping through the snow and stopping at the local coffee shop for something sweet. For the Certified Angus Beef® brand, the chillier seasons also mean preparing the perfect roast for comforting weekday meals and upcoming holiday gatherings.
Roasting and braising, however, may be somewhat of a lost art. According to the brand’s research, about 1 in 4 consumers have never cooked a beef roast due to the perception that it takes too long or is too complicated. On top of that, nearly two-thirds of consumers don’t know which cuts of beef are the best for roasting, and only 37% say they know which roasts to choose at the meat case.
For the brand that prides itself in offering premium cuts of beef and sharing great-tasting meal ideas, it’s important to help consumers find simple roasting solutions. Fortunately, the Certified Angus Beef® brand was able to develop a free, easy-to-use tool to help guide even the most hesitant consumer through the pursuit of picking a roast and cooking it: the Roast Perfect app.
Introduced last year with a roast selection guide, a built-in timer and more, the app has been enhanced with additional cuts perfect for braising: the chuck roast, English roast, brisket and short ribs, with recipes for each.
“When you are at the store, the Roast Perfect app is a great resource for picking the cut and size you need, whether it be for a quick weekday meal, a comforting dinner or a holiday occasion. In any case, it’s important to look for marbling, the small flecks of fat within the meat that are the main contributors to juicy, tender and flavorful beef,” says Michael Ollier, senior corporate chef for the Certified Angus Beef® brand. “Picking the perfect roast may seem like a big decision, but with the app, it’s simple.”
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And while you’re picking your favorite cut to roast or braise for a dinner or a holiday gathering, don’t forget to check out some of the wonderful recipes the app offers.
The braised slow cooker chuck roast with roasted red pepper sauce is sure to spice up any meal while the classic red wine braised short ribs leave an excellent impression on the taste buds. Then, of course, there’s always the easy pot roast, which makes a satisfying dinner any day of the week.
The Roast Perfect app is available for both Apple and Android devices, and it can be downloaded free through the App Store or Google Play. And don’t forget to visit the brand’s website, which has even more recipes, tips, beef cuts, etc., to guide you through outstanding, beef-friendly meals.
The Certified Angus Beef® brand is the original brand of premium beef, created in 1978 by a group of family ranchers. Each cut meets or exceeds 10 standards for quality more selective than USDA Choice and Prime, ensuring its flavor, tenderness and juiciness. It is proudly featured by 16,000 restaurants and retailers around the world. For more information, visit follow the brand on Facebook, Twitter, Instagram or Pinterest, or read the brand’s blog at
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