adidas launches Archive Team GB Originals collection
–reworkings from Los Angeles Olympic Games 1984–
London, 2011 – with 6 months to go until the London 2012 Olympic Games open,adidas is launchingthe Archive Team GB collection in celebration of their long-running partnership with Team GB. The Archive Team GB Originals collection fuses signature Originals silhouettes with materials, colour palette and detailing inspired by the Team GB kit from the Los Angeles 1984 Olympic Games, when adidas sponsored Team GB for the very first time.
Los Angeles 1984 and Daley Thompson, Sebastian Coe and Tessa Sanderson all took Olympic gold for their country. In a nostalgic nod to the past, adidas Originals present an Archive collection that takes direct inspiration from the original pieces worn by those heroes, with Daley Thompson’s decathlon-winning #398 jersey the centre-piece.
The Archive Team GB Originals collection, in keeping with the official competition wear of Games gone by, continues to feature red, white and blue taping detail. Every piece of apparel includes the distressed iconic Originals Trefoil logo and the Team GB flag, giving the range the official stamp of Team GB authenticity.
Consisting of just six pieces of apparel and four pieces of footwear, the classic #398 t-shirt, adapted from the jersey Daley Thompson wore at the Los Angeles 1984 Olympic Games, is the hero piece of the collection, complete with Great Britain insignia and multi stripe execution. Other highlights of the apparel include classic white double-knit firebird track top, with red and blue detailing, as well as the red, blue and white panelled windbreaker, in lightweight technical material.
Archive footwear offers 3 classic indoor sports styles in retro Team GB colourways: the Gazelle Indoor in dark indigo with white three stripe taping and scarlet inner, as well as in white with Team GB multi stripe execution; the Tobacco in airforce blue; and the ever classic Handball 5 Plug with Team GB colour-up.
ENDS
The adidas Originals Archive Team GB collection is available from February 2012. Apparel prices range from RRP£40 to RRP£80, and footwear prices range from RRP£62 to RRP£72.
Notes to editors
About adidas and the Olympic and Paralympic Games
-adidas is a tier one sponsor of the London 2012 Olympic & Paralympic Games. As Official Sportswear Partner for London 2012, adidas will design and produce official kit and apparel for Team GB/Paralympics GB and officials, as well as a range of lifestyle products available at retail.
-adidas has a long heritage and association with the Olympic & Paralympic Games having been involved since 1928. adidas continue to innovate and it is through cutting edge technology incorporated into their products that athletes set records and personal bests.
For further information, images and/ or samples, please contact:
John Doe PR
Charlie Vance
0207 426 9970