Eileen Lichtenfeld
Marietta, GA 30062
770.645.6032 linkedin.com/in/elichtenfeld
Marketing Communications / Proposal Writer
Successful at Timely, Compliant, Compelling Proposals
Shipley trained proposal writer and experienced marketing communications executive provides an extensive history of achievement in both B2C and B2B marketingincluding writing experience with a broadrange of marketing materials, proposals and sales collateral. Expert at translating technical features into compelling customer benefits. This quick learner is astrategic problem-solver,and collaborator, able to work across all levels of an organization to deliver results.
Select Career Qualifications
▪Shipley trained proposal writer/manager–Learned to complete compliant, responsive and compelling responsesto Federal Government RFPs. Including the ability to:
-Analyze RFP language, develop a Compliance Matrix, and develop strategy and win theme(s)
-Coordinate, schedule, and engage diverse team members (sales, operations, financial, legal, support, IT, etc.) to deliver a cohesive proposed solution
-Create and customize resumes, transition plans, prior proposal language and other corporate information as required
-Challenge assumptions and make recommendations to take proposal deliverables to the next level
-Assimilate and convey technical material in a concise and effective manner for all levels of clients
▪Capture team– Led the design and execution of a cross platform (TV/web) initiative resulting in $9M of incremental revenue.
- Web contentwriter for multiple areas in support of key initiatives (weather safety, new programs, etc.)
- Techwriterfor softwareinstructional/productmanuals,client/specsdocumentation,teachingaids,training courses, reports,etc.
- Copywriter for marketing collateral materials, advertising pieces and company newsletters.
- Project manager for multiple projects of varying complexities, delivering all on time and on budget.
Professional Experience and Achievements
E.M. LICHTENFELD INDEPENDENT CONSULTANTAtlanta, GA (Mar 2009-Present)
Proposal writer, marketing consultantand contractor. A few key assignments:
▪Proposal Writer- multiple clients- Contributed to the Technical Volumes of proposal bids for multiple contracts includingthose for Dept. of Energy, NASA, IRS,General Services Administration, Hoover Dam and White Sands Missile Range.
▪National Account Manager–Red House USA-contracted to assist local marketing agency in the management of a Fortune 500 account(LexisNexis). Assisted in landing $500,000 in new revenue. Managed the rebranding of over 200 B2B collateral and communication vehicles for the client.
THE WEATHER CHANNEL (TWC), Atlanta, GA (1995- Nov 2008)
Top cable/satellite network/website providing weather information, and documentary programming.
Director of Marketing & Media Management (Dec 2006-Nov 2008)
Directedall paid advertising and managed barter, affiliate, and internal media resources across both traditional and digital platforms to increaseconsumer engagement, sponsored salesand brand visibility.
▪Generated $9M in incremental revenue– for The Weather Channel by working with the Sales team and leading the design, execution, and sponsorship sell-in of a cross platform (TV/web) initiative.
▪Selected by CEO– Requestedto lead 25th Anniversary initiative, including all TV and digital branding, internal communications, and company celebration. CEO evaluatedtotal project as “outstanding”.
▪Strategic Partnerships– Drove brand and program awareness to 1.8M Wal-Mart associates by relationship building and forging a strategic partnership with Wal-Mart.
Eileen Lichtenfeld ▪ Page 2
The Weather Channel, Continued
Director of Affiliate Marketing (Oct 2005-Nov 2006)
Directed the strategy development and executionof B2B sales collateral for outreach to cable/satellite operators.Managed staff of two,along withmultiple agencies.
▪Direct Mail– New digital networkaffiliate subscriptions increased by 15%, througha B2B high impact dimensional direct mail and print ad campaign.
▪Trade Shows– Successfully repositioned the brand and introduced new products by supervising all facets of major industry trade shows.
Director - Consumer Marketing (Jan 2002-Sept 2005)
Elevated The Weather Channel brand by driving winning program launches using both traditional and digital platforms (PPC, micro-sites, SEM, Blog targeting). Directed a three person staff and multiple vendors.
▪Cross-functional TeamLeadership–Created and successfully led teams from across the company in the successful and timely launch of over a dozen major projects.
▪Online Marketing– Conceived and directed digital marketing campaigns spanning email, SEM, display,and micro-sites,resulting in increased consumer engagement, page-views and viewership.
▪Strategic Planning–Repeatedly selected to lead the development of the Marketing Department’s annual strategic plan.
▪Coaching & Mentoring–Mentored a subordinate to assume position as Dir. of Consumer Marketing.
Senior Brand Manager (Nov 1997-Dec 2002)
Coordinated all network properties (weather.com, cable/radio affiliates) to plan and execute marketinginitiatives.Directly managed staff of three.
▪Web content–authoredmultiple areas in support of key initiatives (weather safety, new programs, etc.
▪Program Launch– “Storm Stories”-Increased time period ratings by 25% through team leadership of launch of the network’s pivotal program, now in its 10th year, including digital microsite, digital and video ad production, and media buy.
▪Sponsorship– Drove $1.5M in incremental local revenue for cable affiliatesby facilitating alocal ad sales sponsorship program, in partnership with the American Red Cross.
Product Marketing Manager – New Media Products (Nov 1995-Nov 1997)
Drove revenues and brand visibility through planning, executing, and managing product content and designing campaigns for weather.com website, CD software product and a proprietary book to retail.
- Sales Collateral– wrote and directed and the creation of all product collateral across platforms.
▪Product Development and Launch– Withno prior experience in meteorology, publishing, or retail distribution- edited, and distributed the book Storm Chaser. ExceededP&L goal by 200%.
PRENTICE HALL PROFESSIONAL SOFTWARE Atlanta, GA (Jul 1987-Dec 1994)
Pioneer in tax/accounting software to businesses; acquired by Computer Language Research in 1994.
Sales & Product Marketing Manager
Responsible for a product line delivering 45% of company’s income, including product strategy and pricing.
- Developed all sales collateral translating technical functionality into customer language and benefits.
- Responsible for writing of customer user manual.
Education/ Affiliations
▪ APMP – GA Chapter – Board of Directors
▪Shipley Managing and Writing Federal Proposals (Dec ‘12)
▪B.S. Business Administration (Accounting/Computer Science) – University of Florida