Resources for Online Art Marketing

Resources for Local Online Marketing

SEARCH ENGINE & PPC SITES

Bing/Yahoo AdCentersecure.bingads.microsoft.com/signup

Bing/Yahoo Search bing.com/toolbox/submit-site-url

Google AdWordsadwords.google.com

Google Searchgoogle.com/webmasters/tools

LOCAL PLACES & MAP SITES

Bing Places for Businessbingplaces.com

Google for Business
(includes Search, Maps Google+)

Mapquestlistings.mapquest.com/apps/listing

Yahoo! Business Listingssmallbusiness.yahoo.com/local-listings

Yahoo! LocalWorks $smallbusiness.yahoo.com/localworks

LOCAL BUSINESS DIRECTORIES & REVIEW SITES

CitySearch (R) citysearch.com (submission site is expressupdate.com)

DiscoverOurTowndiscoverourtown.com/add

Hotfroghotfrog.com/AddYourBusinessSingle.aspx

Kudzu (R) register.kudzu.com/packageSelect.do

Local.com (R)advertise.local.com/

Manta (R) manta.com/claim

MerchantCircle (R)merchantcircle.com/signup

Bizjournalsbusinessdirectory.bizjournals.com/advertise

TripAdvisor (R)tripadvisor.com/Owners

Urban Spoon (R) urbanspoon.com/cities/60/suggestions/new

Yelp (R) biz.yelp.com/signup

EVENT CALENDARS

EventSettereventsetter.com/post-event

To find a local event calendar in your area, simply navigate to a search engine and search for a list of any city’s event calendars. (i.e. search for “Fort Worth Events Calendar”) Also, check local news stations and local newspapers for free events calendars.

SOCIAL COUPON SITES

GrouponGroupon Getaways $grouponworks.com/get-featured

LivingSocial and LivingSocial Escapes $ getfeatured.livingsocial.com/getfeatured/us/apply

DealCatcherdealcatcher.com/share_a_coupon

To find a local social coupon site in an area, simply navigate to a search engine and search for a list of a city’s social coupon sites. (i.e. search for “Texas Daily Deal Site”)

LOCATION BASED SOCIAL NETWORKING

FourSquarebusiness.foursquare.com

Meetupmeetup.com/create

(R) indicates includes reviews; $ = charges for all services

Local Online Marketing Plan

Company Name ______

Primary Domain Name ______

Date ______Prepared By ______

Product or Service ______

______

What Sets You Apart (Value) ______

______

Local Online Marketing Goal______

______

Measurable Marketing Objectives & Methods ______

______

Local Online Marketing Budget for 1 Year $______

Return on Investment = (Gain - Cost)/Cost= ______% over _____ (months/years)

Strategy & Tactics_

Target Market(s) – location, demographics & description_ (demo

______

Online Media Used by Target Market (include existing e-news)

______

Available Resources & Skills_ (demo

Staff ______

Knowledge Base ______

Outside Resources Needed ______

Time Allocation (Hr/Week) ______

Current Local Online Marketing Mix (e.g. Maps, Newsletters, Reviews)

Channel ______Service ______

Tactic______

Channel ______Service ______

Tactic______

Channel ______Service ______

Tactic______

Local Online Marketing Additions (e.g. Mobile, PPC/Banner ads, Directory)

Channel ______Service ______

Tactic______

Channel ______Service ______

Tactic______

Channel ______Service ______

Tactic______

Channel ______Service ______

Tactic______

Channel ______Service ______

Tactic______

Channel ______Service ______

Tactic______

Implementation Plan_

Who, What, When_ (d

Name ______Task ______

Frequency______

Name ______Task ______

Frequency______

URL for Task Calendar ______

Performance Metrics_ (d

Service ______Metric ______Report ______

Tools Needed, e.g._ (d

Dashboard ______Service ______

URL Shortener ______Service ______

Share Buttons ______Service ______

Alerts ______Service ______

Analytics ______Service ______

Mobile ______Service ______

Calendar ______Service ______

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