RELEASE AT 10:00 CET ON 8SEPTEMBER, 2014
New Ford Focus: Advanced Tech, Fine Craftsmanship and Improved Efficiency Elevate World’s Best-Selling Nameplate
- New Focus delivers sleek,new design with the bold new face of Ford and a re-designed interior
- Upgraded powertrain line-upfor Europe delivers expected fuel efficiency improvements of up to 19percent,includes new 1.5-litre EcoBoost and1.5-litre TDCi engines
- Class-leading Focus driving dynamics further improved with stiffer front end, revised suspension and dampers, Electric Power Assisted Steering, and industry-firstEnhanced Transitional Stability system
- New Focus debuts SYNC 2connectivity system in Europe; features colour touch screen and improved voice control for easy access to audio, navigation, climate control and mobile phones
- New Focus debuts hands-free Perpendicular Parking,helpsdrivers reverse into spaces side-to-side with other cars
COLOGNE,Germany, Sept. 8, 2014 – The new Ford Focus elevates the world’s best-selling nameplate* with a bolder, more emotive exterior design, a finely crafted, intuitive new interior, a suite of 18 new or improveddriver assistance technologies, and major fuel economy improvements.
On sale from November, the new Focus also debuts SYNC 2in Europe, Ford’s advanced in-car connectivity system, and offersa more powerful, yet frugal engine line-up, including new 1.5litre EcoBoost petrol and TDCi diesel engines.
“We weren’t satisfied with being No. 1; we wanted to make the best even better with a stunning new version of the Focus,”said Stephen Odell, president of Ford of Europe, Middle East and Africa. “New Focus marries modern design, advanced technology and leading fuel efficiency with the fun-to-drive DNA for which Focus is rightly acclaimed.”
Sophisticated design
Ford has crafted a more sophisticated and advanced Focus with a redesign to reflect the One Ford global design language.
Available as a four-door, five-door, and wagon, and inthe new exterior colour Deep Impact Blue, the new Focus has a lower, wider stance,with a new bonnet, front fascia and grille. The bonnet is sculpted with a dynamic shape from the front pillar to the corners of the upper part of the inverted trapezoidal grille todeliver a strong, proud look.
Slimmer, chiselled front headlamps and elongated fog-lamps add to the bolder front end. Subtle chrome details add to the feeling of elegance while the rear of the car also is sleeker with a new fascia and tailgate arrangement, as well as thinner tail lamps.
“The vision was to add more emotion to the design of Focus by incorporating our very latest ‘face of Ford’,” said Joel Piaskowski, director, Design, Ford of Europe. “The new Focus is more toned, and more athletic, with more refined surface language; andclearly offers a promise of the drive experience to come.”
When redesigning the interior of the new Focus, Ford listened tocustomerfeedback and responded with a more intuitivelayout, complemented by a steering wheel and central stack with fewer controls and switches. The new black satin trim and chrome detailing contribute to a cleaner, more modern look.
The redesignedcentre storage console offers more space as well as a new sliding, integrated armrest. The adjustable console accommodatesa variety of bottles and cups with the capacity to simultaneously hold a one-litre water bottle and a 0.4-litre cup.Focus customers also will experience best-in-class interior quietness, achieved with thicker carpets, thicker side window glass, and improved engine bay insulation.
“We’ve responded to a clear customer desire for more simplicity inside the car, creating a clearer visual connection between the key components and significantly reducing the number of buttons in the cabin,”Piaskowskisaid.
Fuel-efficient and fun-to-drive
The new Focus offers fuel efficiency improvements of up to 19 per cent compared with the current model, and a significant reduction in CO2 emissions across the range.
For the first half of 2014, one in three Focus models in Europe were sold with the 1.0litre EcoBoost enginethat this year was named the International Engine of the Year for an unprecedented third successive year.**
New Focus also will continue to offer a 99 g/km CO2100 PS 1.0-litre EcoBoost petrol engine variant, the previous version of which earlier this year became the first non-hybrid petrol family car in Europe to achieve sub-100 g/km CO2 emissions.***
The new Focus also will be offered with Ford’s new fuel-efficient 1.5-litre EcoBoost petrol engine, available with150 PS and 182 PSwith a new six-speed automatic gearbox.When mated to the six-speed manual gearbox the enginewilldeliver a sevenper cent fuel efficiency improvement compared with the outgoing 1.6-litre EcoBoost engine that offered equivalent power.
Ford’snew 120 PS 1.5-litre TDCidiesel engine with automatic PowerShift six-speed gearbox is expected to offer a 19 per cent improvement in fuel efficiencycompared to the current 115 PS 2.0-litre TDCi Focus with PowerShift. The 150 PS modelwith six-speed manual gearbox will deliver a15per cent improvement over the previous 140 PS model.
With enhanced handling and steering,the new Focus takes the model’s class-leading driving dynamics and acclaimed fun-to-drive DNA to a new level. Ford engineers have delivered a more solid, responsive and connected-to-the-road feel by increasing the structural stiffness at the front, revising the suspension geometry, increasing lateral stiffness of “steering-relevant” suspension bushes, and retuning the shock absorbers.
The Electric Power Assisted Steering has been retuned to make the driver feel even more connected to the road. Ford’s industry-first Enhanced Transitional Stability systemmonitors vehicle speed and the driver’s steering input to predict a loss of traction before it actually happens and trigger Electronic Stability Controlsooner to enhance safety and help deliver smoother journeys.
The new Focus also will be available with paddle-shift controls that enable drivers to control gear changes while keeping their hands on the steering wheel. Paddle-shift controls will be available as an option with all automatic and PowerShift transmissions, diesel and petrol.
The highly acclaimed driving experience is further refined withimprovements tonoise, vibration and harshness that help deliverbest-in-class levels of interior quietness in Focus, and contribute to a more relaxing and stress-free environment.
Touch screen control with SYNC 2
The new Focus will be the first vehicle in Europe to offer SYNC 2, Ford’s advanced connectivity system. SYNC 2 features a high-resolution, eight-inch colour touch screen and advanced voice control of audio, navigation, climate control and mobile phones.
SYNC 2’s navigation system also offers for the first time in Europe a split-screen display with detailed intersections, spoken street names, 3D highway junction and landmark views, and the MICHELIN guide.
Drivers are able to issue simpler “one-shot” navigation destinations, and to ask the system to “play” a desired artist.Simply pushing the voice control button and saying “I’m hungry” will bring up a list of local restaurants, which you can then get directions to via the navigation system.
Advanced driving technologies
The new Focus is the first Ford to offer Perpendicular Parking, a new hands-free parking technology that helps drivers reverse into spaces alongside other cars.
The current Focus introduced parallel parking aid Active Park Assist that, at the push of a button, uses ultrasonic sensors to locate parking spaces and steer the vehicle while the driver controls the accelerator and brake. The addition of two new sensors to the rear of the new Focus enables Perpendicular Parking to operate in the same way.
The extra sensors also enable Ford to offer technologies that help drivers as they manoeuvre out of parking spacesfor the first time in Europe:
- Cross Traffic Alert warns drivers reversing out of a parking space of vehicles that may soon be crossing behind them. Operating with radar at a range of up to 40 metres (131feet), the system will issue three distinct warning signals if it detects a vehicle approaching from either side
- Park-Out Assist helps drivers as they exit a parallel parking space. After the driver has chosen either the left or right hand side the system operates the steering while the driver operates the accelerator and brake
Ford also has improved its Active City Stop collision avoidance system,which uses sensors at the front of the vehicle to look for stationary objects in the road ahead and pre-charges the brakes if the vehicle is approaching an object too quickly.If the driver still does not respond the system reduces engine torque and automatically applies the brakes to reduce the impact of collisions. Active City Stopnow operates for the new Focus at speeds of up to 50 km/h (31mph), increased from 30 km/h (19 mph).
In the case of moving objects Active Braking works in a similar way to Active City Stop but with a vehicle detection range of between 8 km/h (5 mph) and 180 km/h (112 mph).It supports drivers at higher speeds, for example on the motorway, by issuing warnings and applying braking as required.
Existing Adaptive Cruise Control technology enables Focus drivers to maintain a set distance from the vehicle ahead, even when that vehicle is travelling more slowly than the cruise speed. For occasions when Adaptive Cruise Control is not active, Ford is now introducing to Europe Distance Indication, which enables drivers to set a preferred distance they would like to maintain with the vehicle ahead. Should the driver get any closer, the system issues a three-stage dashboard display warning – from grey to yellow to red.
New Focus also will be equipped for the first time with Ford’s MyKey technology. MyKey enables owners to programme a key – usually for younger drivers – that restricts the top speed, reduces the maximum volume of the audio system, and can disable it altogether if driver and passengers are not using safety belts. The system can prevent the driver from deactivating safety technologies.
Lighting the way
The improved Adaptive Front Lighting System now adjusts the beams of the new Bi-Xenon HID headlamps to best suit the road layout. The system assesses the ambient light surrounding the car, as well as objects in the road aheadand then adjusts the headlight beam angle and intensity to one of seven settings depending on the vehicle’s speed, steering angle and distance to an object in front.
At high speeds, such as on a motorway, the headlights will be raised to project a longer, straighter beam for visibility further ahead; in towns where speeds are lower and street lighting more intense, the beam will spread out downwards to more intensely illuminate the road immediately ahead. When cornering at lower speeds, the system will project a beam towards the side of the road to make cyclists and pedestrians more visible. The system will support drivers cornering at higher speeds by directing light further into the bend.
The new Focus will continue to offer innovative features that drivers have come to appreciate and rely on, such as the industry-first Door Edge Protector, which provides a buffer against accidental damage by extending a protective flap that covers the door edges a split-second after the door is opened.
“New Focus offers a host of new and cutting-edge features and technologies, but at the same time this latest version has been refined and simplified,” said Jim Baumbick, Ford’s globalC-car vehicle line director. “The sophisticated redesign has given Focus a new, fresh and modern style both inside and out, but the soul of Focus is the fun-to-drive feeling you get when you’re behind the wheel, and we’ve not compromised on that – in fact, we’ve improved it.”
Fordwill also offer the new Focus ST, revealed at the Goodwood Festival of Speed, in the U.K., which will be available for the first time with both a petrol and a diesel powertrain later this year across Europe.The most advanced Focus ST yet offers new chassis control technologies, tuned suspension and steering, and bespoke tyre specification that ensure an even more responsive, balanced and refined driving experience.
Ford first launched the Focus in 1998 and since then more than 12 million have been sold worldwide, including 6.9 million in Europe– where Ford builds a new Focus every 90 seconds. To meet growing customer demand for Focus, which is sold in more than 140 markets, Ford has now ramped up capacity worldwide to build the car in eight plants on four continents. Factories in Germany, U.S., Russia, China, Thailand, Vietnam, Taiwan and Argentina have a combined capacity to produce more than 1.5 million Focus vehicles annually.
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* The Ford Focus is the best-selling vehicle nameplate in the world, based on Ford’s analysis of the latest Polk global vehicle registration data for 2013.Registrations of the Focus were up 8.1 per cent in 2013 with 1,097,618 cars sold worldwide compared to 1,014,965 in 2012, including 317,110 registrations in Europe last year * – 29 per cent of total registrations
** Ford Sales Reporting figures. Ford’s 20 European main markets are Austria, Belgium, Britain, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Spain, Sweden and Switzerland.
*** The declared fuel consumption and CO2 emissions are measured according to the technical requirements and specifications of the European Regulations (EC) 715/2007 and (EC) 692/2008 as last amended. Fuel consumption and CO2 emissions are specified for a vehicle variant and not for a single car. The applied standard test procedure enables comparison between different vehicle types and different manufacturers. In addition to the fuel efficiency of a car, driving behaviour as well as other non-technical factors play a role in determining a car's fuel consumption and CO2 emissions. CO2 is the main greenhouse gas responsible for global warming. Results in MPG also correspond to this European drive cycle and are stated in imperial gallons. The results may differ from fuel economy figures in other regions of the world due to the different drive cycles and regulations used in those markets.
About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 186,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information about Ford and its products worldwide please visit .
Ford of Europeis responsible for producing, selling and servicing Ford brand vehicles in 50 individual
markets and employs approximately 50,000 employees at its wholly owned facilities and approximately
69,000 people when joint ventures and unconsolidated businesses are included. In addition to Ford Motor
Credit Company, Ford Europe operations include Ford Customer Service Division and 24 manufacturing
facilities (13 wholly owned or consolidated joint venture facilities and nine unconsolidated joint venture
facilities). The first Ford cars were shipped to Europe in 1903 – the same year Ford Motor Company was
founded. European production started in 1911.
Contact: / Finn ThomasenFord of Europe
+44 (0)126 840 1908
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