Introducing .REVIEWS

Reviews are everywhere. With the rise of the internet and, more recently, social media, review content of all types has skyrocketed. You can see this in the number, and importance of stand-alone reviews sites like yelp.com and epinions.com. It’s also reflected in the number of vertical reviews sites dedicated to one entertainment type, movies for instance, or a single service type like restaurants.

The success of user-generated product reviews on Amazon.com means now virtually every major online retail site includes customer reviews – and the same goes for manufacturers’ websites.

.REVIEWS facts and figures

  • 78% of Americans agree online reviews influence their purchasing decisions
  • 50% of online shoppers believe it is critical for a retailer to include product reviews on their website
  • 54% of business travelers have made plans based on reviews and experience of others

Comscore’s Most Trafficked Sites Include Reviews

Yahoo, Google, AOL, Amazon.com, CBS Interactive, Turner Digital, Gannett, Wal-Mart, Yelp.com, Fox News Digital network, Target

Stand-Alone Review Sites: Leaders in Audience, Trust and Interactivity

Angie’s List, Which?,Epinions, Consumer Reports, BBB, Tripadvisor, Zagat

The growth of reviews has been accelerated by technological advances making it easier for users to share in more advanced ways: on their mobile devices, with photos, video or even voice commentary; and more options means review contributions are growing, raising reviews’ visibility and value.

Reviews are also monetizable. Audiences see value in reviews and seek them out. Many reviews websites enjoy high traffic and high dwell time per visitor. Pay-to-view models have also proven successful for reviews sites – Angie’s List, for example. Advertisers and sponsors understand the value reviews bring to the online space.Being so useful and with so much demand and so many benefits, adoption of a .reviews domain should get an unqualified “thumbs up”.

Reasons for adopting a .REVIEWS domain include:

  • Benefit from the growing value of community-generated content for buying decisions
  • Maximize the impact of your web address for intent driven shoppers
  • Brand your web address to be central to the consumer decision-making process
  • Transform your web address for search-centric shoppers

Positioning Messaging Taglines

Connect with potential buyers, influence their decision with .REVIEWS.

Positioning

A .REVIEWS domain lets retailers, manufacturers and content aggregators instantly connect with audiences looking for information to help them confidently make buying decisions. As reviews are now a critical resource for both B2C and B2B audiences, a .REVIEWS domain lets sellers establish an attractive and trustworthy address.

Messaging

End users/purchases

Give potential customers the confidence to choose your product or service

Get your sales in gear with actionable customer feedback. Get on .REVIEWS.

Entrepreneurs (review aggregators building generic hubs like stereos.reviews, bike.reviews)

Become an easy-to-find, invaluable resource for the decision-making information customers need

Media companies

Build your brands with customer-gets-customer feedback and forums

Retailers

Seal the deal with the trustworthy decision-making information your customers need

Wholesalers

Get your B2B network working for you

Manufacturers

Build a home for valuable feedback to enhance your brands

Business development partners

Help your members market themselves with a branded domain where positive feedback means engagement, transactions and loyalty

Entrepreneurs

Anything’s possible with .REVIEWS (include examples of premium domains)

Publishers

The best reviews promote your portfolio and your brand. Valuable opinions equal invaluable works

Bloggers

Your writing is your brand. Make your voice heard (include images of authors/bloggers)

Retailers/Mfgs

Numbers matter! 80% of consumers use reviews, 50% rely on them for expert advice … Inform Purchases, Build Sales, Generate Loyalty (use strong/large typography to convey numbers)

Taglines

.REVIEWS gets five stars from me

Everyone has an opinion

Everyone’s looking at .REVIEWS

The home for sharing experiences

The last word on everything

The go-to for the goods on everything

Where everyone has an opinion

Express yourself

Not just an address, its intelligence

Follow opinion

Where what everyone else thinks lives

Write, Read, Share Opinions

Landing page copy

Reviews are everywhere. With the rise of the internet and, more recently, social media, review content of all types has skyrocketed. You can see this in the number, and importance of stand-alone reviews sites like yelp.com and epinions.com. It’s also reflected in the number of vertical reviews sites dedicated to one entertainment type, movies for instance, or a single service type like restaurants.

Blog copy

TLDs in a nutshell

A TLD – or Top Level Domain – is the text to the right side of the dot in an Internet address. It’s the umbrella beneath which all information on that part of the Internet is stored and sorted. With the Internet expected to continue to grow rapidly, the system of TLDs is changing to help make this expansion more manageable for everyone. Soon, the likes of .com, .net and .co will be joined by thousands of new TLDs, like .reviews, which will alter how people host, interact, search, gather and purchase on the Internet.

Opinion evolved.

Reviews are old as language. It’s human nature to want to share and learn from experiences, good and bad. As technology advanced, so too did how we spread what we liked - and what we didn’t. Word of mouth gave way to written reviews. Handwriting gave way to printed word. Pamphlets gave way to mass publication. Then it all took off with the Internet, exploded with social media and now goes stratospheric with it own Top Level Domain: .reviews

.reviews

.reviews is the Top Level Domain where brands and consumers have one-to-one, one-to-many and many-to-one conversations. Consumers can share their experiences of products and services to others and brands can take on-board a breadth of invaluable customer feedback to help them improve – or troubleshoot areas that need attention. The days of companies trawling the Internet for mentions, reviews or gripes about their products are gone. Now, they can find them neatly aggregated in one place.

Email copy

Subject:Everyone’s talking about .reviews

Header:Get into .reviews – the home of feedback on the Internet!

Body:Reviews, opinions and ratings are one of the mainstays of the Internet. In fact, research shows 70% of all American’s check out a product or service online before making a purchase. And now here’s your opportunity to make the most of all that people power in one place: .reviews

Sub Header: Stars in their eyes!

.reviews is the new Top Level Domain for everyone from review aggregators to entertainment professionals and members of the hospitality sector. Anyone with a product, service or opinion will be looking for a place to shine on this

valuable, memorable and recognisable TLD.

Sub Header: Make your decision

It’s the go-to domain content consumers and businesses will turn to first to make informed decisions. And here’s your chance to get ahead of the curve and get a piece of .reviews.

Click here to express your interest in .reviews or talk to us today on …(contact information.)

Base:

.reviews.Where opinions counts.

Social copy

Strong interest in reviews can be generated by including topical content like:

  • Example of premium domains
  • Statistics about reviews usage and adoption
  • Links to amusing reviews on Amazon or other review sites
  • Examples of new .REVIEW sites as they go live