PROFESSIONAL BIOGRAPHY
Rebecca Tellez-Higgins (formerly Bearden)
For more than 10 years Rebecca Tellez-Higgins has been actively involved in understanding consumers from around the world through qualitative and quantitative research, brand strategy, online methods and competitive intelligence.
Mrs. Tellez-Higgins was the Director of Research for Discovery U.S. Hispanic group and the Discovery Latin American content group. She was charged with providing insightful and actionable research strategies for all divisions of the Company. While at Discovery, Mrs. Tellez-Higgins was a Cable Communication Beacon Award winner with the Discovery U.S. Hispanic’s group’s “Moving Forward” an in-depth look at issues facing Hispanic’s today with interviews of 21 key Hispanic and Non-Hispanic Thought Leaders. The study was featured in Yahoo Business, Univision.com and many Hispanic newspapers across the country. Most recently Mrs. Tellez-Higgins championed an extensive research study using varied techniques (quantitative, qualitative focus groups and ethnography) to communicate a comprehensive look at the Discovery en Español viewer. The study can be seen at and was highlighted in Multichannel News and Hispanic Market Weekly. A podcast featuring her can be heard at Hispanic Marketing and Public Relations (
Prior to Discovery she was a Web Brand Consultant for Liberty Mutual, the 5th largest insurer in the world. At Liberty Mutual, Mrs. Tellez-Higginswas in charge of libertymutual.com. She and a team of designers relaunched the site and increased web traffic by over a 100%. In order to truly understand the user’s experience, she was responsible for the analysis of all site traffic which included measurement both online (analysis of web logs, online surveys, etc.) and offline (focus groups, phone surveys and other field studies). She was quoted in Information Week on the discussion of data integration.
Additionally, she became a “brand champion” within the company. She helped create and communicate the Company’s “Brand Toolkit” which described logo usage, color palette and typography and project managed her division’s conference room redesign to further enhance the brand experience.
Mrs. Tellez-Higgins has had herown consulting company which included an impressive list of clients. They included: Warner Brothers Domestic Television, Pfizer, Redken, Hearst Entertainment & Syndication, IBOPE Media Information, and Virgin to name a few.
Before her consulting business she served as Vice President of Research and Strategic Planning for MTV and Nickelodeon Latin America. She launched the first syndicated youth study of 3,000 respondents aged 14-24 in Argentina, Chile and Mexico. The study was sold to key advertisers such as: Coca-Cola, Nike and Levi’s. During her tenure she was a key player in the launch of MTV’s first website in Latin America. Additionally, she created innovative photos studies focusing on the lifestyle and consumption habits of kids 4-11 in Argentina, Brazil, Chile, Colombia and Mexico.
Mrs. Tellez-Higgins played an integral role in the launch of the first cable people meter measurement in Latin America.
Prior to her tenure at MTV and Nickelodeon, she acted as Executive Director of 20th Century Fox International Television Research. Mrs. Tellez-Higgins created the department. In addition to conducting focus groups and ratings analysis throughout Europe, Australia and Asia, she actively assisted in the launch of three Latin American cable networks - Canal Fox, Fox Kids and Fox Sports Americas.
Mrs. Tellez-Higgins makes her home in Hull, Massachusetts with her husband and daughter.
Rebecca Tellez-Higgins | 9 D Street | Hull, MA 02045 | 305.793.4764