Reading the Tea Leaves More Successfully

“To Discover Who We Are—and What We Could Become!”

Delphi Consultative Surveys & Research(International) Ltd.

Reading the Tea Leaves Better

By Arthur S. Gillman[1]

If you have had much to do with traditional, survey-based research and intelligence—including polls, focus groups, town halls, and so on—you know how risky these can be. (You also likely know how their faults can stay hidden until too late!) Faster computing, and larger databases, and esoteric sampling methods seem to make little difference. Traditional, survey-based research still falls short of the reliability its users pay for, and have a right to expect.

Why should this be so? Thanks to the Nobel Prize-winning work of Kenneth Arrow, we now know the root cause of this problem. So we know also how to make this research extremely reliable, now. (“Bulletproof!”). We have learned how to make our inferences—cheaply and quickly—from instant samples of virtually infinite size.

Now, with these tools, we can—unobtrusively, yet ethically—use holographic methods to make clear Maps of our targets. We can holograph our customers and prospects, voters, donors, workforces, and so on. Easily. These (Arrow-compliant) Maps anchor, to harvest, the Decision-Tree actions that follow. They soundly anchor the Decision-Tree paths they hold, for specific, action-oriented, strategic planning and control.

In a dialogue format, this presentation will brief attendees on some of these modern developments. (You need no mathematics, or any other technical preparation, to understand this briefing.)

Delphi…204/896-1060 (Page 1 of 1)

[1] Arthur Gillman, president of Delphi Consultative Surveys & Research (International) Ltd., taught Econometrics, and Research Methodology (logic of discovery, experimental design, etc.) in the Faculty of Graduate Studies & Research at the University of Manitoba, before becoming the founding Director of the Manitoba Bureau of Statistics (Chief Statistician of Manitoba). After a decade of public service, Mr.Gillman left to form Delphi, a Winnipeg-based consultancy that undertakes contract research for selected clients in North America and abroad.