Re: Marketing Manager, Brand and Strategic Customer Communication Planning (London)- Ref 8526

Thank you for your interest in the above position. I am pleased that you are interested in working for RNIB, which achieves such a tremendous amount for blind and partially sighted people.

Our application pack consists of:

  • an application form
  • a job description and person specification
  • our values and behaviours
  • an equal opportunities monitoring form

This pack can also be made available to you in large print, Grade 1 or Grade 2 braille, or on disk or tape. Please feel free to ask us if you would prefer to receive it in one of these alternative formats.

If you have a disability and would like assistance in filling in the form then please contact me at least three days before the closing date for the role and we shall be glad to help you.

We only accept CVs from applicants whose disability makes it difficult to complete an application form. All applicants however need to address the specific information we have asked for in the job advert.

However we will accept braille, audio, disk, typed and handwritten applications sent to HR Administrator, RNIB, Human Resources, 105 Judd Street, London WC1H 9NE.

Closing date for application is 5pm on 28 January 2016.

Interviews will take place on the 4th and 5th of January 2016.

If you are able to, please complete and return your application form and the equal opportunities monitoring form by email to .

We want to ensure that as much of our resources as possible go towards supporting people with sight loss and therefore we do not normally contact unsuccessful applicants individually. If you have not heard from us within three weeks of the closing date, please assume that your application has been unsuccessful on this occasion. However, we would encourage you to apply for other suitable roles.

Once again, thank you for your interest in this vacancy and for working for the Royal National Institute of Blind People.

Sara Steyn

Assistant Resourcing Business Partner

RNIB Job description

Job title:Marketing Manager, Brand and Strategic Customer Communication Planning

Job level cluster:Management

Job level:M1

Group: Inclusive Society

Section: Marketing and Communications

Unit:Strategic Marketing and Planning

Location: 105 Judd Street, London, WC1H 9NE

Reports to:Senior Manager Strategic Marketing and Planning

Purpose of job

To lead the planning and implementation of large scale integrated communications campaigns, and to lead on the co-ordination of all activity and insight to ensure it enables delivery of integrated customer communications across RNIB.

Impact: Two direct reports – Marketing Officer and Exhibition and Events Officer

Financial responsibility:approx £700,000

Decision making responsibility: Needs to apply independent judgement which may often be guided by policies and precedents in some but not all cases. Refers to line manager for strategic decisions.

Main accountabilities

1This role is a marketing and planning role and will be expected to work across all aspects of RNIB’s marketing activity. However there will be a special emphasis placed on large-scale marketing, advertising and integrated communications campaigns.

2Assisting in fostering integrated communications across RNIB teams involved in campaigns, particularly in helping develop campaign briefs, evaluate creative and deliver campaign activity.

3To help manage the consistent and appropriate dissemination of messages about RNIB through marketing communication activities, ensuring that RNIB’s brand and service offering is delivered effectively and impactful through fully integrated marketing. Work with the Design and Production team to manage development and approval of marketing communications materials.

4Providing specialist advice to internal customers on the briefing process to ensure proposed activity offers the best KPI’s.

5To ensure RNIB has effective and brand strengthening presence at external events and conferences which will help achieve RNIB’s priority strategic objectives.

6Works with the Senior Manager Marketing and Strategic Customer Communications, in delivering an integrated annual communications planning process across the group.

7To lead the evaluation and constant monitoring of our brand-building activity to ensure we are front-of-mind for customers, supporters, intermediaries and the general public.

8To lead our integrated communication work, in partnership with that of fundraising, RNIB Solutions, PR and other outward facing departments in RNIB.

9To identify how to best support RNIB Group activity to ensure a continuous customer journey.

10To manage the Marketing Officer (Brand) and the Exhibition and Events Officer.

11To effectively manage external agencies and other suppliers as required.

12Ensuring that the project plans are maintained throughout the whole duration of all campaigns.

13Preparing quarterly reporting in line with business planning processes.

14Undertake any other duties commensurate with the post

15Adhere to all RNIB policies and procedures

Person specification

All criteria are essential unless otherwise stated.

Specialist knowledge, skills and experience

1.1Extensive experience in running successful, large-scale integrated brand-building campaigns that result in measurable boosts to brand consideration.

1.2 Experience of working in an integrated communications planning team in a complex environment with multiple stakeholders.

1.3 Evaluation and constant monitoring campaign activity across multiple stakeholders to ensure we are reaching the maximum number of individuals possible at the earliest stage possible.

1.4 Experience of leading, devising, implementing and evaluating multiple marketing campaigns within a strategic marketing team.

1.5 Experience of working within a cross-functional team.

1.6 Experience of working on customer research projects

Desirable

1.8 Knowledge of the key issues affecting fundraising and the not for profit sector

1.9 Experience of applying the principles and techniques of direct marketing, research and relationship marketing.

1.10 Experience of developing CRM, marketing and/or fundraising strategies for large organisations with diverse customer bases

2. People management skills/Team working skills

2.1Ability to develop effective and supportive relationships with colleagues.

2.2 Ability to play a significant role in a cross-functional team.

2.3 Experience of supervising or managing members of staff.

2.4 Ability to work collaboratively respects and works well with others. Able to build relationships with colleagues which lead to mutually beneficial outcomes.

3. Planning and organising skills

3.1 Experience of prioritising and scheduling events, activities and resources, and delivering to tight deadlines.

3.2 Experience of managing own workload and prioritise effectively.

3.2 Ability to establish procedures for monitoring progress against plans and objectives, such as performance.

4. Problem Solving and creative skills

4.1 Ability to proactively seek a complex range of internal and external information, analyse and facilitate decision making to produce innovative business solutions in order to achieve strategic objectives.

4.2 Experience of high level analytical decision making through evaluating a range of different technical, numerical and textual information in a logical manner and making systematic and rational judgements.

5. Communication skills

5.1 Experience of giving verbal presentations to peers and senior colleagues.

5.2 Experience of communicating in a clear and succinct manner both verbally and in written format, and present opinions with conviction and assertion using rationale to reinforce their views, adapting style according to recipient.

5.3 Experience of writing and edit copy to ensure that RNIB house style is applied consistently.

5.4 Ability to be a proactive, self-starter, who is enthusiastic and committed and takes ownership to ensure delivery of objectives.

5.5 Experience of communicating effectively, both verbally and in writing, adapting style to suit the audience.

6. Equal Opportunities

Ability to understand and demonstrate commitment to RNIB’s Equal Opportunities Policy and to ensure all activities are consistent with the Equal Opportunities Policy. This includes all staff activities and their interface with the general public.

7. Special conditions

Must be prepared to travel and attend meetings and training as required which will involve occasional overnight stays.

6.2 There will be a requirement to attend some meetings and events out of office hours.

Behaviours

Deliver results
  • Motivates and develops others to continually exceed standards and expectations.
Engage Customers
  • Makes systems and processes more customer-friendly, and acts as key “go to” person for customer knowledge for the service area.
Engage others
  • Coaches and mentors others in the development of supportive and trusting relationships with colleagues, customers and others which develop and enhance the service and organisation’s profile and reputation.
Set Direction
  • Demonstrates awareness of commercial and financial considerations.
  • Drives and enables creativity, innovation, improvement and new activities for team and service which contribute to sustaining organisational success.
  • Manages change effectively, recognising and addressing the impact of change on people and services.
Lead and inspire
  • Creates and leads high performing teams, recognise the importance of leadership in own role and take steps to improve ability to lead and motivate others.
  • Displays resilience and takes a rational approach.
Personal impact
  • Gains support for position and achieves win/win situations through negotiation and compromise, demonstrating confidence, passion and authority.