Digital Producer (Systems) Job Profile
Salary band / EP1G / Reference / UKO57571Area / Department / Digital / Territory / Division / Communications
Work location / UK Office, Moorfields / Reports to / Head of Digital
Role duration / Permanent / Last updated / May 2014
Scale and scope of role
Direct reports / 0 / Indirect reports / 0Budgetary responsibility / accountability / 0 / Accountability for other resources / 0
Reach and impact / Provision of advice and expertise in linking databases to websites to internal clients within the British Red Cross.
Context
The British Red Cross helps people in crisis, whoever and wherever they are. We are part of a global voluntary network, responding to conflicts, natural disasters and individual emergencies.
We enable vulnerable people in the UK and abroad to prepare for and withstand emergencies in their own communities. And when the crisis is over, we help them to recover and move on with their lives.
The digital team’s vision is to be ‘Digital by default, user-centered by design’, using the web to attract more and different supporters, and to pioneer the use of web and digital media to help us deliver our services to more vulnerable people in crisis.
Overall purpose of the role
The postholder will have responsibility for the creation of new online services on the British Red Cross website as well as managing and improving our existing ones. Typically this will involve liaising with the service to define the appropriate functionality, and creating the interactive forms so that visitors to the site can directly access services such as booking a wheelchair. The post holder will ensure all functionality is optimised for search engines, usability and accessibility and is error free. Other roles are responsible for donation forms and other transactions online.
Working with our service delivery team and our web development agency enable more people to directly access our services online. Using our content management system and/or working with our agency, take the lead on creating, changing and testing service request forms on the website, ensuring online payment facilities are available where necessary.
Main responsibilities and duties
1. Liaise with our service delivery teams to define new service offerings online, from taking user requirements, to writing the user stories right through to testing the final product to ensure usability.
2. Using our content management system, take the lead on creating, changing and testing service and service feedback forms on our website, providing online payment facilities where appropriate.
3. Be the digital lead for our service delivery teams, ensuring that the needs of their users are met and agreed objectives are met as completely as possible.
4. Contribute to the Red Cross’ search engine optimisation efforts using tools such as user demand analysis and other techniques as directed by the digital manager
5. Take day-to-day responsibility for running some of the organisation’s paid search campaigns on channels such as Google Grants and other pay-per-click services.
6. Recruit, train and motivate volunteers updating our website and requesting links from relevant websites.
7. Set up and update databases with service details (including Google Maps).
8. Analyse and report on the results of using online registration and signup for the organisation, including service reached and administration costs saved.
9. Analyse trends in website usage (including both internal and external search results) and identify potential gaps in content. Work with the web editor to enable people to find the information they’re looking for.
10. Use Google Analytics to set up and manage goals and funnels to measure the effectiveness of service forms, making changes as appropriate to achieve higher conversion rates.
11. Provide support to the online shop, making occasional urgent updates directly where possible and as required.
12. Train website contributors to enable them to update appropriate sections of the website
13. Manage other digital projects as directed by the head of digital.
14. Cover and deputise for colleagues on digital projects.
15. Any other reasonable duties as delegated by the head of digital.
NB. Duties may evolve over time, so the job description will be subject to periodic review
Person Specification
Requirements
Education & training
/ Educated to degree level or equivalentExperience
/ Proven experience of working in a web design/content production/database management role *Proven experience of using a web content management system *
Proven experience of managing large volumes of data efficiently *
Proven experience of designing and creating web forms*
Proven experience of linking databases to web forms*
Experience of creating usable online systems
Experience of producing data analysis and reports
Experience of working with internal or agency programming teams
Experience of working on web accessibility projects
Experience of working on usability testing projects such as user testing
Experience of website analytics
Skills & knowledge
/ Good to advanced knowledge of Excel *Good to advanced knowledge of Access or other database applications*
Image editing (e.g. Photoshop)
A knowledge of, and interest in, web accessibility principles would be an advantage
A knowledge of and interest in web usability principles and in particular of form usability would be an advantage
Web design skills
HTML knowledge
Competencies
/ Recognise the implications of working within a charity and a voluntary organisationRecognise and value the contribution of others
Take responsibility for own and team’s decisions and actions
Demonstrate flexibility and open mindedness
Additional requirements
/ Uphold the Fundamental Principles and act with integrity, in accordance with the Society’s obligations and values (inclusive, compassionate, courageous, dynamic)Ensure anti-discriminatory practice and promote diversity
Able to respond appropriately and effectively in an emergency situation, given the needs of the organisation
N.B. All disabled candidates who meet the minimum criteria, denoted by *, will be short-listed for interview in line with our commitment under the two-tick symbol scheme.
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