Contact: Tricia Schmitt

Tel: 856.406.1206

Email:

FOR IMMEDIATE RELEASE

Ray Fiorica Takes the Reins asChief Operating Officer

for AFR Furniture Rental

Pennsauken, New Jersey – Today, AFR Furniture Rental is proud to announce the promotion of Ray Fiorica to Chief Operating Officer for the company. In his new role, Fiorica will head up national business operations for AFR.

Fiorica has been a driving force in helping to build and establish a strong AFR presence. From opening new markets in NY Metro and working with the management team in assisting in the expansion into the Connecticut New England, Mid-Atlantic and West Coast territories. Ray has been integral in the overall expansion of AFR nationally. In addition to his eleven years of experience at AFR, he brings a long history and breadth of knowledge within the furniture rental industry to his new position. Starting with AFR in 2001 as General Manager of the NY Metro market, Ray moved up through the ranks to a Regional Vice President appointment before moving on to an Executive Vice President role in 2009. He is aformer Board Member of New Jersey Apartment Association, and sat on the 2010-2011 Executive Board of the NJ Apartment Association as the VP of Associate Affairs. Heremains actively involved in the Corporate Housing Providers Association (CHPA). He is based at the AFR corporate offices in Pennsauken, New Jersey.

“I’m excited to be working with so many talented individuals from management to sales to operations. I’m looking forward to continuing to build the AFR Brand and making it even more recognizable than it is today.” said Ray Fiorica, Chief Operating Officer, AFR Furniture Rental.

Neil Scholnick, CEO of AFR Furniture Rental added, “Ray has been integrally involved in the growth and expansion of our operations for many years. As Chief Operating Officer for us, I know that we can look forward to more progress and continued successful development in the market place.

The company is taking significant strides in paying close attention to how clients define a preferred supplier partner and what they tell us their needs are. With a deep commitment to serving its customers needs in the best way possible, AFR is focused on continually evolving an exciting marketplace with innovative products and superlative customer service. This new position appointment continues to underscore that approach to the AFR Furniture Rental way of doing business.

AFR Furniture Rental is one of the industry’s largest furniture rental providers of residential, home staging, and commercial rental furniture, and has grown to be a leading provider of trade show and event furniture rentals. Along with furniture, AFR offers a full line of house ware rentals, kitchenwares including linens as well as electronics and artwork. With locations throughout the United States, AFR is a national full-service provider.

For media inquiries/hi-res images, please contact Tricia Schmitt, at 856.406.1206 or email For more information on AFR Furniture Rental, please visit .