Ralph Roberts

Unique Selling Proposition
Professional, personal, and financial development for real estate professionals, investors, homeowners, entrepreneurs, and corporations

About Ralph Roberts

Ralph Roberts did not become an accomplished entrepreneur, Realtor®, investor, business consultant, author, speaker, coach, and motivator overnight. Through a steady accumulation of investment properties, valuable contacts, business synergies, and experience, Ralph has built his success slowly and on a firm foundation. Along the way, he has also established his own real estate company and accumulated an impressive portfolio of investment properties.

For more than a quarter century, Ralph has helped thousands of people realize the dream of homeownership and has passed his secrets for maximizing profit and minimizing risk to hundreds of thousands of avid real estate investors the world over. Dubbed by Time magazine “the best-selling Realtor® in America,” Ralph is a recognized authority on residential real estate; real estate investing; mortgage fraud; personal salesmanship; sales force and office management; motivation; product development; and marketing.

Ralph is also an award-winning and internationally recognized Realtor® and speaker who helps other real estate professionals from all sectors of the industry build upon their past and present success, grow and expand their businesses, and provide a rich and rewarding future for themselves, their clients, and their employees. When Ralph speaks, people sit up and listen, and for good reasons.

Delivering the total package

Real estate gurus often pick an area to specialize in, and that’s all you get—a specialist who can deliver to only a small segment of the market. Ralph Roberts specializes, too, but he specializes in multiple areas to deliver a complete and total solution that spans several niche markets and creates the marketing synergies needed to establish a strong brand presence.

Ralph’s specialties cover a wide expanse of the real estate market:

  • Buying and selling FSBO’s (For Sale By Owners).
  • Investing in residential and commercial real estate ventures.
  • Find-fix-flip real estate investing.
  • Investing in foreclosures, pre-foreclosures, and government properties.
  • Defending yourself against foreclosure.
  • Securing the financing to fuel your investments.
  • Profiting from properties at Sheriffs’ sales.
  • Finding and buying properties orphaned by divorce.
  • Prospecting for probate properties.
  • Marketing and selling your own home.
  • Staging a home to maximize profit.
  • Preventing, detecting, and prosecuting mortgage fraud.

Ralph Roberts, The Real Thing

While most real estate investment gurus fall into the category of “those who can’t do, teach,” Ralph is expert at both real estate investing and training. Ralph is the real thing—a real estate investor with a proven track record for consistently earning a profit in the highly competitive and often unpredictable real estate market.

Ralph Roberts is a homeowner, Realtor®, office manager, speaker, trainer, and investor who has earned millions investing in all segments of the real estate market. He practices what he preaches.

Professional achievements

Over Ralph Roberts’ nearly 30-year career in real estate, he has turned in some very impressive numbers:

  • Closed on over 10,000 real estate transactions—on average, more than 300 transactions annually.
  • Bought and sold over 2,000 investment properties.
  • 100 speaking engagements annually, each with average attendance of 500.
  • 5 top-selling real estate books with 2 more books currently in the works.
  • Dozens of published articles on every imaginable real estate topic.
  • Moved 19 times in 19 years, flipping houses, while retaining a few for rental income. From 1976 to 1990, Ralph lived in 23 different houses.

Testimonials

Ralph Roberts doesn’t exactly blend into the crowd. This standout real estate professional, author, trainer, and motivational speaker leaves a lasting impression on everyone who meets him, hears him speak, and sees him work:

"Cold calls at twice the speed of mere mortals. Smashes through to the toughest stonewallers." —Michael Kaplan, Fast Company

"Ralph's brilliance will wake up your life and make it better in every good way. He is a genius at having you discover your own greatness and profound abilities." —Mark Victor Hansen, co-author of the Chicken Soup for the Soul series

"Ralph Roberts knows his stuff. Listen and learn." —Danielle Kennedy author of How to List and Sell Real Estate and Seven-Figure Selling

Creativity has helped Roberts build a reputation as one of the most successful salespeople in the country." —Incentive Magazine

"He's nothing short of the most successful Realtor ® in America." —Michael English, President, Real Estate Television Network

"Ralph Roberts is the best-selling Realtor ® in America... he just loves to sell and sell and sell." —Time magazine

"Ralph Roberts...a super-salesman of real estate in Detroit..." —Michael Pellecchia, Star Tribune

"Legendary Ralph Roberts, the Realtor ® who sells, sells, sells..." —Sophie Landa HarperCollins, Australia

"Meet real estate's royalty - this guy is so good people pay to watch him work. He's a bit Rush Limbaugh, a bit shoe salesman and a big chunk of energy. Real estate salesman Ralph Roberts is a human tornado." —Extra

Ralph Roberts’ client list

Ralph Roberts has spoken to hundreds of groups and shared the stage with some of today's top speakers, including pro football Hall of Famer Joe Montana, General Norman Schwarzkopf, author Robert Kiyosaki, and motivational guru Denis Waitley. Ralph’s clients include:

AIG—American International Group
Ann Arbor Association of Realtors®
Asheville Association of Realtors®
Citi Bank
Counselor Realty
Crye-Leike Realty
Dakota High School
Dave Beson Seminars
DMR Mortgage
DOLLARS Landlord Association
Downriver Association of Realtors®
E&C Nationwide Mortgage
Ed Hatch Seminars
Edina Realty
Gateway Events
GEO-Millennium Systems
Gundaker Better Homes & Gardens
Harry Stinson Real Estate
Hobbs-Herder Advertising
Howard Brinton Seminars
Jaguar
King Koil
Kiwanis International
Macomb Property Owners Association
MADD
Marketing Institute of Singapore
Metro Networking Professionals
Michigan Association of Realtors®
Michigan State University
Monica Reynold’s Feminine Force Retreat / National Achievers Congress
National Assn. of Mortgage Brokers
National Association of Realtors®
National Kidney Association
National Public Records Research Assn.
Optimist Club
Ottawa Career Day
Predictive Methods Conference
Prudential InsuranceCo.
RealEstateEducationCenter
Real Estate Info. Professionals Assn.
Real Estate Success Summit
Real Estate Television Network
RE/MAX
Republic Bancorp
Rotary International
Sell-A-Bration-RS Council
Singapore Property Guide
SingNet
Smith Haven Mortgage Corporation
Snow & Wall Realtors®
Success Resources-World Masters of Biz.
Super Star Exchange
Tennessee Association of Realtors®
Toastmasters International
United Airlines
United Overseas Bank
Washington Association of Realtors®
Women's Council of Realtors

What Ralph Roberts Offers Real Estate Investors: Putting the “Real” Back in Real Estate Investing

Real estate investment gurus often whip their audience into a frenzy offering pumped up promises of quick-cash investment schemes. They pack the brains of would-be investors with misinformation, and then unleash their eager, ill-prepared students into the shark-infested waters of real estate armed only with their enthusiasm and a few half-baked ideas.

The Ralph Robert’s approach to instructing would-be real estate investors follows the guiding principle of his own business strategy—under-promise and over-deliver. Novice investors develop realistic dreams that defend them from the debilitating discouragement that all too often rides the coattails of minor disappointments. After a Ralph Robert’s training session, your determination can overcome any disappointment.

Leveraging the power of other people’s money

The key to maximizing your profit in real estate investing is to leverage the power of other people’s money. Ralph encourages the novice investor not to be scared off by the cost of money. Without cash, you can’t invest in real estate, and without lots of cash, you can’t score the biggest profits.

Ralph reveals the secrets to leveraging the power of your investments with other people’s money and increasing your net worth—the true measure of financial success. By following Ralph’s advice, you begin to harness the power of other people’s money to boost 20% profits into the 100% range and build wealth five to ten times faster than it would take using only your personal nest egg.

Building a solid investment strategy: the crawl, walk, run approach

When novice real estate investors study the Ralph Robert’s approach to maximizing profit and minimizing risk, they won’t see promises of BIG PROFITS, QUICK CASH, and early retirement. They learn the approach that Ralph himself has employed in his nearly 30 years in real estate—crawl, walk, and then run your way to success.

Ralph encourages investors, both novice and advanced, to build a strong foundation for long-term success, and then he shows investors how to do it. By starting slowly and mastering a specific area of real estate investing, investors limit their exposure to risk while maximizing their opportunities for profit.

Only when investors are well prepared to take on bigger projects and bigger risks, does Ralph encourage them to explore bigger and better opportunities.

As hundreds of thousands of readers and workshop and seminar attendees can testify, Ralph’s crawl, walk, run approach helps them avoid the pitfalls of real estate investing and identify the low-risk, high-profit opportunities that separate the successful investor from the prone-to-failure investor.

Encouraging enthusiastic “sticktoitism”

Instead of building investor enthusiasm on the shaky foundation of empty promises, Ralph whips up enthusiasm by encouraging investors to stick to it. Ralph has coined the word “sticktoitism,” which conveys a sense of dogged determination, persistence, hard work, and attention to detail in the face of adversity.

Unlike investors who’ve apparently been born with a silver spoon in their mouths, Ralph has stared down adversity in both his professional and personal life and can speak with authority about the need for sticktoitism in any successful business venture. With a commitment to sticktoitism and the information and tools that Ralph provides, novice investors place themselves on a path to long-term financial success that can’t be derailed by one or two blips in the real estate market.

Empowering Investors with Field-Tested Tips, Tricks, and Strategies

Ralph Roberts arms homeowners and real estate investors with solid, field-tested tips, tricks, and strategies. He doesn’t spout theories he cooked up in his office that “should work” or that have worked for some of the people some of the time. Ralph speaks from the trenches, and he preaches only what he himself practices.

After receiving training from Ralph, you’re equipped with a toolbox full of tips, tricks, and techniques designed for real world investors and proven to work.

Assembling a complete real estate investment toolbox

When Ralph presents a topic, he delivers the complete package, supplying you with all the information, tips, tricks, and techniques you need to start making money in your real estate market today. With everything you need for success at your fingertips, you are never left wondering “Now what?” You always know what to do next and, more importantly, how to do it.

Buying and selling foreclosure properties

In Ralph’s soon-to-be-released book on foreclosure investing, Ralph shows investors that they can achieve higher levels of success in foreclosure investing by treating homeowners fairly and handling transactions above board.

Ralph encourages investors to lay out all the options to distressed homeowners and enable them to make the decision that’s best for them. In more than 90% of cases in which homeowners are facing foreclosure, their best option is to sell the property. By learning the Ralph Roberts’ approach to buying and selling foreclosures, investors place themselves in a strong position to acquire the property when the homeowners realize that their best option is to sell.

In his upcoming book, Ralph covers the gamut of foreclosure investing from pre-auction, through the auction sale, to buying REO properties from banks and other lending institutions.

What Ralph Roberts Offers Realtors®

Ralph Roberts is a Realtor®’s Realtor®. In fact, Realtors® from around the country come to shadow Ralph to learn his unique sales strategies. When you see Ralph’s sales figures and the fact that he handles an average of over 300 transactions in a span of 365 days a year, you stop wondering why.

Ralph speaks to thousands of real estate professionals every year, including Realtors®, bankers, investors, landlords, loan officers, mortgage brokers, appraisers, and real estate attorneys.

Ralph is knowledgeable and experienced in all segments of the real estate market, and provides training and inspiration on a wide range of real estate skills, including those covered in the following sections.

Expanding your business with networking synergies

Ralph is the ultimate deal maker, identifying and fully utilizing his relationships with thousands of collaborators and partners on a host of successful projects and transactions.

Ralph personally places over 100 phone calls every single business day and fields even more email messages from homeowners, real estate professionals, and even people he’s never met who need help with issues ranging from selling their own home to helping a distressed relative out of a jam.

Ralph trains all of his employees and anyone who’s looking to expand their business on the fine art of networking. People who choose to commit to Ralph’s tireless and determined approach to networking have found that every minute they spend contacting and helping others has paid enormous dividends.

Boosting sales with effective marketing campaigns

Marketing and sales are Ralph’s forte. Ralph’s rat-a-tat-tat marketing campaigns carefully analyze the buyer’s needs and wants and effectively adjust the marketing pitch to those needs and desires.

Realtors® who practice the Ralph Roberts’ brand of marketing see their sales numbers climb and the percentage of sales from house showings to closings soar.

Closing the deal with the “No” means “Know” approach

Ralph Roberts never takes “No” for an answer. For Ralph, “No” means “Know.” In other words, the person you’re dealing with doesn’t yet know enough to say “Yes.” Ralph lives and practices the credo “No” means “Know” on a daily basis in every single transaction, and has a proven track record to back up the claim that it works.

When homebuyers look at a house and say, “We need to sleep on it.” Ralph pulls an afghan off the couch, curls up on the couch, covers himself with the afghan and says, “Okay, let’s sleep on it. And when you decide in the morning to buy the house, wake me up and let me know, so we can sign the papers.”

Ralph’s determination to close on a deal, coupled with his sense of humor, sells houses. And when you learn this approach and implement it in your daily transactions, you soon find that “No” really does mean “Know.”

Improving real estate office efficiency and effectiveness through technology

Computers and the Internet have revolutionized the real estate industry, as they have just about every other industry. Now homeowners can sell their own homes online on websites like ForSaleByOwner.com. They can check the values of comparable properties on Zillow.com. How can a real estate agent expect to make a living? By getting up to speed on the latest technologies and mastering some old school techniques.

Ralph Roberts marries technology with old school wisdom to deliver a one-two punch that gives Realtors® the competitive edge they need to appeal to both buyers and sellers in their neighborhood market.

By learning to wed technological advances with good old-fashioned marketing, sales, and customer service, real estate agents learn to sell in any market, especially in tough markets where home values are in a steep decline.

Scaling your real estate business through the use of virtual assistants

In any business, the cost of labor is cost prohibitive. Not only do employers have to foot the bill for the increasing cost of hourly employees, but they also have to pony up for health insurance, unemployment benefits, and social security taxes. When business slumps, employers take an additional hit—reduced revenue combined with a steady payroll that continues to chip away at the bottom line.

In today’s real estate market environment, real estate businesses need to be able to scale up and scale back at a moment’s notice. When home sales are brisk, you need to beef up your staff to handle the increased workload. When sales slump, you have to scale back to trim expenses.