Radico Khaitan Ltd. presentsMagic Moments ‘Club Mirchi Live’

New Delhi, August 19, 2006: Radico Khaitan, India’ssecond largest drinks company presents Magic Moments ‘Club Mirchi Live’ for the lovers of music this Saturday night i.e 19th August at Climax, Near Qutub Golf Course, New Delhi.

So, there are plenty of musical styles to choose from at Magic Moments Club Mirchi Live as renowned DJ Nikhil plays music of your choice adding unique flavour to the night and giving genuine high-energy experience. And as the rhythm of the party takes you, you'll be wiggling, jiggling and giggling to the beats. Those who cannot make it to the party….can catch the DJ’s live on Radio Mirchiand get into the spirit of all-out irresistible fun sitting at home or even driving back home.

Magic Moments Club Mirchi Live is an initiative of Radico Khaitan through which it aims to bring the best of Indian and Westernmusicto the music aficionados of the town. And the idea behind organizing such events is - to enjoy music, whatever, where ever - to entertain and be entertained.

Mr Abhishek Khaitan,MD, Radico Khaitan Ltd stated that “Magic Moments club Mirchi Live strives to bring the best of entertainment to the distinguished lovers of Music who also love our brands”.

“As part of our brand journey, we are looking forward to bring more of such entertainment to our audiences in the near future”.

With initiatives like this, Radico Khaitan intends to celebrate the spirit of music among today’s youth.

So, add some Mirchi to the tunes of music to create Magical Moments!!

About Radico Khaitan Ltd.:

Radico Khaitan Ltd., one of the largest and most profitable liquor companies in the country, is best known for its brands 8 PM whisky and Contessa Rum. 8 PM whisky has the unique distinction of having touched sales of one million cases in the first year of its launch and is the fastest growing brand in the world in it’s segment (Source: Drinks International). Contessa Rum is the largest selling Rum brand among Defence forces. Old Admiral Brandy another winner from the portfolio of Radico is the fastest growing brand in the world in it’s segment (Source: Drinks International).

For Further Information:

T. Anand Mahesh

Mutual PR, New Delhi

Mob: 9350266285.

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