Fakultas / Program Studi / TatapMuka / Kode MK / DisusunOleh
IlmuKomputer / SistemInformasi / 06 / MK10230 / Dra. HarisaMardiana M. Pd
Quiz
/ English 3
Modul6
Quiz Lesson 9 / English for Specific Purpose
UniversitasMercuBuana
Abstract
Modul 7 is about reviewing the lesson from meeting 1 to meeting 6. Format of the review: Reading is essay and multiple choice, the vocabulary is filling the blank and match the word with its definition, and the grammar is in multiple choice.
All of those are 50 items. / Deskripsi
Quiz Lesson6
Ketentuan
  • Answering Questions in reading, vocabulary .

Luaran/Output
Students are able to answer the questions in reading, vocabulary .
Jadwal
Quiz should be submit directly on the quiz part at the time provided.
Scoring System / Bobot
Scoring system: The highest score is 100, and the lowest is 0
Kriteria
  1. Answer the questions properly.
  2. Attention to the due date

Questions Reading IImproving Brand Image

1. Susan was aware that George is going to be working with Anne.

a. trueb. falsec. doesn't say

2. What does George think Sport Outfitters needs to concentrate on?

a. changing merchandise

b. expanding market share

c. improving quality

3. What has Sport Outfitters been unsuccessful in doing?

a. branding effortsb. developing new merchandisec. opening outlets

4. What is Susan not keen on?

a. changing publicity campaigns

b. improving branding

c. targeting younger customers

5. Why can't Susan meet with George and Anne at four?

  1. she has to travel this afternoon
  2. she has an appointment
  3. she has the afternoon off

Reading 2 Brand Identity

Choose the correct answer A, B, C or D to fill the blank

1. A list of some items which should display your brand identity______

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a. Having a good brand

b. It’s important

c. Successful branding

d. Lack of consistency

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2. The difference between brand identity and logo design ______

a. Having a good brand

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b. It’s important

c. Successful branding

d. Lack of consistency

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3. Brands which do not reflect the product itself______

a. Having a good brandc. Successful branding

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b. It’s important

d. Lack of consistency

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4. How companies are fooled by companies offering branding services?

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a. Having a good brand

b. It’s important

c. Successful branding

d. Lack of consistency

‘17 / 1 / English 3 / Pusat Bahan Ajar dan eLearning
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5. What is involved in creating an image for your brand?

a. Having a good brandc. Successful branding

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b. It’s important

d. Lack of consistency

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6. Why companies study current social trends to develop a brand?

a. Having a good brandc. Successful branding

b. It’s importantd. Lack o f consistency

7. A warning about redesigning your brand ______

a. Having a good brand

b. It’s important

c. Successful branding

d. Lack of consistency

Reading 3 The Art of Seduction

Choose the correct answers by circling the word A, B, C or D

1. Jam and Marmalade Sales in the UK have?

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a. dropped.

b. soared.

c. rocketed.

d.levelled off.

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2. Jam manufacturers’ initial response to decline has been?

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a. to offer better tastes and textures.c. to become more fashionable

b. to lower their priced. to increase money spent on promotion

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3. Chivers new range jams were?

  1. low in sugar and taste.
  2. based on a traditional recipe.
  3. similar in taste to conventional jams.

4. The new packaging design for Chivers Extra Fruit was?

  1. the reason for the product’s success.
  2. more successful than expected.
  3. played an important role in the success of the new product.
  4. very attractive.

5. The problem with the original Fruit Cup packaging was that?

a. it was an awful colour

b. it did not represent the contents of the pot.

c. it only tempted 60% of the customers.

d. it wasn’t attractive enough.

6. “Marketing money here is sacred” means?

a. the money available for marketing was quite enough.

b. lack of money meant that the marketing team had to be careful how they spent it.

c. the marketing department had a great deal of work.

d. relaunches are very expensive.

7. The passage tells us that it is now common for packaging designers to be called in?

a. for luxury foods.

b. because competition is fierce.

c. more often.

d. very soon after the company has decided on a new product.

8. One of the problems facing Terry’s of York with their new luxury chocolate bar was?

a. it could only appeal to women in a certain age group.

b. it was competing with many similar products.

c. women wanted something that took a long time to eat.

d. it was difficult to make it look luxurious enough.

9. “Moments” chocolate bar was?

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a. a disappointment

b. a flop

c. a failure

d. a hit

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10. Spending money on packaging design can be?

a. the most important part of a sales promotion.

b. an expensive exercise.

c. much wiser than rushing into TV commercials.

d. a lot of hard work.

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Bibliography

Jones, Leo, Alexander, Richard. New International Business English Teacher's Book.Cambridge University Press, 1996.

Betty SchrampferAzar, Basic English Grammar, 2nd edition, Longman & Pearson, 2001.

Betty SchrampferAzar, Understanding And Using English Grammar, 2nd edition, 1993, BinarupaAksara.

Lin, Lougheed, Business Essentials B1, 2013, Oxford University Press.

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