Public Interest Advocacy Centre
Survey on Telecommunications Affordability
Detailed Banner Tables
Field dates: December 10-22, 2015
PN8697
33 Bloor Street East, Suite 900
Toronto, Ontario
M4W 3H1
Banner-Question Key
This detailed set of statistical tables shows survey results for the total general population and also by various subgroups of interest. The “banners” of subgroups are drawn from questions in the survey. The results have also been tested for significant differences within these subgroups. The statistical tests undertaken are an independent T-Test for means and independent Z-Test for percentages. The following key shows the questions used to create the banner subgroups and also what groups have been tested for significant differences in each of the banners.
In the tables that follow, upper case letters under the percentages indicate subgroup differences that are significant at the 95% level.
BANNER 1
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
Subgroups tested for significant differences: BC/DEFGHI/JK/LMN/OPQR/STUVWXY
Q1A. Here is a list of communications services. Please check off which ones you subscribe to in your household
(i.e. either you personally or anyone else in the household, such as your partner or children),
which ones you personally pay for and which ones you personally use?
I have this in my household
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
An Internet service 76% 77% 74% 76% 74% 78% 76% 77% 75% 77% 75% 77% 75% 76% 78% 72% 72% 77% 63% 74% 82% 73% 78% 77% 82%
through fixed (phone, S S S
cable, etc.) connection
into the home
A mobile (cell) phone 63% 61% 67% 65% 51% 67% 62% 71% 76% 57% 68% 83% 65% 56% 60% 62% 76% 81% 73% 61% 66% 63% 85% 54% 65%
service used for making E E E E J MN N OP OP X TUVXY X
and receiving calls and
texts
A landline phone service 62% 60% 64% 65% 67% 58% 68% 57% 59% 61% 62% 48% 58% 68% 60% 62% 62% 79% 54% 54% 57% 73% 46% 68% 65%
used for making and F LM OPQ STUW STW W
receiving calls
A paid TV service via 57% 54% 60% 59% 57% 52% 62% 59% 64% 59% 55% 40% 53% 64% 55% 60% 59% 56% 51% 49% 51% 54% 24% 68% 62%
cable, satellite or an L LM W W W W STUVW W
IPTV connection
A wireless Internet 24% 21% 29% 24% 20% 22% 34% 26% 35% 20% 28% 38% 28% 17% 18% 26% 38% 52% 37% 24% 16% 32% 44% 17% 24%
service accessed through B E EF J N N O O OP UXY UX TUXY
a mobile (cell) phone or
smartphone or a tablet
Online applications that 21% 18% 25% 31% 11% 22% 26% 27% 24% 16% 25% 48% 20% 12% 14% 24% 34% 48% 27% 20% 20% 25% 44% 11% 25%
you pay for on an B E E E E E J MN N O O OP X X X TUXY X
ongoing basis (e.g.
Netflix, Spotify, etc.)
A wireless Internet 19% 17% 23% 19% 16% 15% 28% 24% 33% 17% 21% 24% 20% 18% 16% 24% 25% 23% 24% 19% 15% 22% 24% 19% 17%
service accessed through B DEF O
a USB stick or hub
None of these 6% 6% 6% 6% 8% 5% 6% 4% 4% 6% 6% 5% 7% 6% 6% 7% 4% 6% 10% 11% 3% 5% 2% 6% 2%
Y UWY Y
Q1B. Here is a list of communications services. Please check off which ones you subscribe to in your household
(i.e. either you personally or anyone else in the household, such as your partner or children),
which ones you personally pay for and which ones you personally use?
I personally pay for this
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
An Internet service 64% 66% 62% 63% 58% 68% 58% 70% 70% 66% 63% 44% 65% 71% 71% 55% 52% 56% 46% 62% 61% 62% 37% 71% 78%
through fixed (phone, E L L PQR SW SW W SW STUVW
cable, etc.) connection
into the home
A mobile (cell) phone 58% 57% 59% 55% 46% 64% 46% 67% 70% 54% 61% 70% 59% 53% 59% 53% 61% 63% 66% 60% 56% 49% 66% 53% 62%
service used for making EG EG DEG MN VX
and receiving calls and
texts
A landline phone service 53% 52% 54% 55% 53% 50% 64% 56% 48% 54% 52% 27% 51% 62% 56% 48% 41% 62% 46% 44% 43% 54% 15% 64% 62%
used for making and L LM Q Q W W W W STUW STUW
receiving calls
A paid TV service via 47% 47% 48% 48% 47% 44% 50% 46% 58% 51% 44% 21% 47% 56% 52% 45% 30% 42% 37% 38% 40% 43% 12% 60% 58%
cable, satellite or an F L LM Q Q W W W W STUVW STUVW
IPTV connection
A wireless Internet 19% 17% 22% 15% 16% 18% 32% 20% 29% 18% 20% 28% 23% 14% 16% 18% 28% 37% 30% 21% 10% 25% 24% 14% 22%
service accessed through DE DE N N O OP UX U U U
a mobile (cell) phone or
smartphone or a tablet
A wireless Internet 16% 15% 17% 11% 12% 16% 18% 21% 26% 15% 17% 17% 16% 16% 14% 17% 23% 17% 21% 14% 11% 16% 15% 18% 14%
service accessed through DE
a USB stick or hub
Online applications that 15% 14% 15% 20% 7% 15% 22% 26% 16% 13% 16% 32% 12% 11% 11% 18% 13% 37% 18% 11% 14% 16% 27% 9% 22%
you pay for on an E E E E E MN O OPQ X TX TX
ongoing basis (e.g.
Netflix, Spotify, etc.)
None of these 12% 12% 13% 15% 20% 8% 10% 7% 8% 14% 11% 12% 14% 11% 9% 18% 15% 17% 8% 15% 15% 21% 20% 12% 6%
FGHI O Y Y SY Y
Q1C. Here is a list of communications services. Please check off which ones you subscribe to in your household
(i.e. either you personally or anyone else in the household, such as your partner or children),
which ones you personally pay for and which ones you personally use?
I personally use this
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
An Internet service 71% 72% 69% 73% 62% 75% 76% 79% 70% 72% 70% 73% 68% 73% 74% 65% 68% 71% 61% 68% 69% 73% 68% 75% 75%
through fixed (phone, E E E P S S
cable, etc.) connection
into the home
A mobile (cell) phone 59% 59% 60% 64% 48% 63% 52% 64% 70% 54% 63% 70% 61% 54% 60% 58% 56% 63% 56% 63% 58% 48% 80% 55% 65%
service used for making E E E EG J N V TUVXY V
and receiving calls and S
texts
A landline phone service 55% 54% 57% 58% 56% 53% 62% 56% 54% 54% 56% 31% 53% 65% 55% 56% 48% 63% 35% 46% 49% 63% 37% 68% 60%
used for making and L LM S STW STUW STW
receiving calls
A paid TV service via 50% 49% 51% 46% 48% 49% 50% 54% 60% 52% 48% 25% 49% 59% 52% 51% 41% 46% 34% 44% 46% 44% 20% 62% 59%
cable, satellite or an L LM W W W STUVW STUW
IPTV connection
A wireless Internet 21% 19% 25% 21% 17% 21% 26% 24% 28% 18% 25% 33% 26% 15% 17% 21% 31% 48% 31% 22% 11% 29% 41% 15% 23%
service accessed through B J N N O OP UX U UX TUXY U
a mobile (cell) phone or
smartphone or a tablet
Online applications that 20% 18% 22% 24% 11% 24% 18% 24% 20% 14% 24% 46% 20% 11% 14% 22% 23% 54% 25% 16% 24% 25% 46% 9% 25%
you pay for on an E E E J MN N O OPQ X X X TUVXY X
ongoing basis (e.g. S
Netflix, Spotify, etc.)
A wireless Internet 18% 16% 20% 16% 17% 15% 20% 19% 26% 16% 18% 16% 18% 18% 16% 21% 11% 29% 19% 13% 16% 22% 22% 20% 14%
service accessed through F Q OQ
a USB stick or hub
None of these 9% 9% 10% 11% 17% 5% 10% 6% 4% 11% 8% 8% 9% 10% 8% 13% 8% 12% 10% 14% 9% 11% 5% 9% 6%
FHI Y
Q2. Are any of your communications services 'bundled' (that is to say you get several services from the same provider at a discount)?
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
Yes 70% 68% 71% 75% 76% 65% 66% 57% 75% 71% 68% 48% 70% 76% 70% 68% 72% 71% 63% 65% 63% 73% 27% 81% 74%
H FH H L L W W W W STUW W
No 30% 32% 29% 25% 24% 35% 34% 43% 25% 29% 32% 52% 30% 24% 30% 32% 28% 29% 37% 35% 38% 27% 73% 19% 26%
E DEI MN X X X TUVXY
S
Q3A. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Food
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 91% 92% 91% 91% 89% 92% 94% 93% 95% 91% 92% 84% 89% 95% 91% 94% 87% 92% 81% 93% 91% 94% 88% 95% 92%
LM S S S S
Extremely Important to 76% 75% 76% 84% 69% 78% 74% 77% 79% 72% 79% 67% 72% 81% 74% 81% 69% 79% 60% 83% 73% 79% 66% 79% 79%
me .... 5 E E J LM SW S S S
4 16% 17% 14% 8% 20% 14% 20% 16% 16% 19% 13% 16% 17% 15% 17% 13% 18% 13% 21% 10% 18% 14% 22% 17% 12%
D D K T
3 7% 6% 8% 8% 9% 7% 4% 4% 5% 8% 7% 11% 9% 4% 8% 5% 8% 6% 15% 6% 8% 6% 10% 4% 7%
N N X
2 1% 1% 1% 1% 1% *% 2% - - 1% *% 2% 1% *% 1% 1% 1% - 2% - 1% - - *% 2%
Not at all Important 1% 1% *% - *% 1% - 3% - 1% 1% 3% - *% *% 1% 3% 2% 2% 1% - - 2% *% -
to me .... 1
BOTTOM 2 BOX 1% 2% 1% 1% 2% 1% 2% 3% - 2% 1% 5% 1% 1% 1% 1% 4% 2% 4% 1% 1% - 2% 1% 2%
N
MEAN 4.65 4.65 4.66 4.74 4.55 4.68 4.66 4.64 4.74 4.60 4.69 4.43 4.60 4.76 4.64 4.73 4.49 4.67 4.34 4.73 4.63 4.73 4.49 4.73 4.69
E E LM S S S S S
SD 0.70 0.71 0.69 0.65 0.76 0.69 0.66 0.82 0.55 0.73 0.68 0.99 0.71 0.56 0.68 0.63 0.92 0.76 0.96 0.67 0.68 0.57 0.87 0.59 0.67
SE 0.03 0.03 0.04 0.07 0.05 0.04 0.09 0.10 0.06 0.04 0.03 0.09 0.04 0.03 0.03 0.05 0.11 0.11 0.10 0.07 0.07 0.07 0.14 0.04 0.06
Q3B. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Housing
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 88% 89% 87% 91% 83% 89% 92% 94% 91% 86% 90% 82% 87% 92% 89% 89% 86% 85% 83% 89% 86% 90% 73% 91% 93%
E E E L W W W SW
Extremely Important to 73% 74% 71% 78% 67% 75% 74% 79% 71% 66% 79% 63% 70% 78% 74% 75% 62% 69% 58% 79% 71% 75% 61% 74% 81%
me .... 5 J LM Q Q SW S S SW
4 15% 15% 16% 14% 16% 14% 18% 16% 20% 20% 12% 19% 17% 13% 15% 14% 24% 15% 25% 10% 16% 16% 12% 16% 12%
K TY
3 9% 8% 10% 4% 13% 9% 6% 4% 8% 11% 7% 14% 10% 6% 9% 7% 10% 13% 13% 8% 11% 8% 20% 6% 5%
DH N Y XY
2 1% 1% 1% 3% 1% 1% 2% 1% - 1% 1% 3% 2% *% 1% 1% 4% - 3% 3% 1% - 2% *% -
Not at all Important 2% 2% 2% 3% 2% 2% - - 1% 1% 2% 1% 1% 2% 1% 3% - 2% - - 1% 2% 5% 3% 2%
to me .... 1
BOTTOM 2 BOX 3% 3% 2% 5% 4% 2% 2% 1% 1% 3% 3% 4% 3% 2% 2% 4% 4% 2% 3% 3% 2% 2% 7% 3% 2%
MEAN 4.57 4.59 4.54 4.61 4.44 4.60 4.64 4.71 4.60 4.48 4.65 4.40 4.53 4.65 4.60 4.58 4.44 4.50 4.38 4.64 4.54 4.62 4.22 4.60 4.71
E J L SW SW SW
SD 0.83 0.82 0.83 0.88 0.94 0.81 0.69 0.62 0.74 0.86 0.80 0.91 0.83 0.79 0.80 0.88 0.84 0.87 0.85 0.76 0.82 0.77 1.15 0.84 0.71
SE 0.03 0.04 0.05 0.10 0.06 0.05 0.10 0.07 0.08 0.05 0.04 0.08 0.05 0.04 0.04 0.06 0.10 0.12 0.09 0.08 0.08 0.10 0.18 0.05 0.06
Q3C. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Transportation
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 62% 59% 66% 66% 50% 66% 72% 66% 70% 58% 66% 59% 60% 65% 61% 65% 61% 65% 64% 65% 51% 63% 59% 66% 61%
B E E E E E J U U
Extremely Important to 38% 35% 41% 43% 29% 43% 46% 36% 35% 32% 42% 33% 31% 44% 37% 43% 32% 33% 36% 45% 29% 33% 32% 43% 33%
me .... 5 E E E J LM U U
4 25% 24% 26% 24% 21% 23% 26% 30% 35% 26% 24% 26% 29% 21% 24% 23% 28% 33% 28% 20% 22% 30% 27% 23% 28%
E N
3 26% 27% 24% 21% 30% 24% 20% 30% 25% 26% 25% 30% 27% 24% 25% 26% 27% 29% 29% 27% 29% 25% 24% 23% 27%
2 8% 9% 6% 8% 13% 7% 6% 1% - 9% 6% 9% 8% 7% 9% 6% 10% - 4% 5% 15% 6% 12% 6% 8%
FH H STX
Not at all Important 4% 5% 3% 5% 7% 3% 2% 3% 5% 6% 3% 2% 5% 5% 5% 3% 3% 6% 2% 3% 5% 5% 5% 6% 4%
to me .... 1 F
BOTTOM 2 BOX 12% 14% 9% 13% 20% 10% 8% 4% 5% 15% 9% 11% 13% 11% 14% 9% 13% 6% 7% 8% 20% 11% 17% 11% 12%
C FGHI K R ST
MEAN 3.83 3.75 3.94 3.91 3.51 3.96 4.08 3.94 3.95 3.69 3.95 3.78 3.72 3.93 3.78 3.96 3.77 3.87 3.91 3.99 3.55 3.81 3.68 3.92 3.78
B E E E E E J M U U U
SD 1.14 1.17 1.09 1.18 1.23 1.10 1.05 0.99 1.03 1.19 1.09 1.08 1.13 1.16 1.18 1.10 1.10 1.07 1.02 1.10 1.20 1.12 1.19 1.18 1.12
SE 0.04 0.06 0.06 0.13 0.08 0.07 0.15 0.12 0.12 0.06 0.05 0.10 0.07 0.06 0.06 0.08 0.13 0.15 0.11 0.11 0.12 0.14 0.19 0.08 0.10
Q3D. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Landline phone
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 46% 46% 46% 44% 54% 42% 56% 44% 38% 45% 47% 25% 43% 55% 47% 47% 39% 44% 38% 38% 33% 60% 17% 56% 52%
FI I L LM W W W STUW STUW STUW
Extremely Important to 28% 29% 28% 25% 33% 28% 40% 20% 21% 26% 30% 13% 26% 34% 28% 31% 20% 31% 26% 18% 19% 40% 10% 35% 32%
me .... 5 HI HI L LM W TUW TUW TUW
4 18% 18% 18% 19% 21% 14% 16% 24% 16% 19% 17% 11% 17% 20% 19% 16% 20% 13% 12% 19% 15% 21% 7% 21% 19%
F L W W W W
3 17% 17% 18% 16% 20% 17% 14% 11% 15% 17% 17% 16% 16% 18% 17% 20% 13% 15% 18% 13% 19% 17% 17% 19% 15%
2 10% 10% 10% 16% 9% 8% 6% 11% 8% 11% 8% 8% 13% 8% 9% 8% 11% 13% 13% 13% 16% 3% 7% 6% 10%
N V V VX V
Not at all Important 27% 28% 27% 24% 17% 33% 24% 33% 40% 26% 28% 51% 28% 20% 27% 25% 37% 27% 30% 36% 32% 19% 59% 20% 24%
to me .... 1 E E DEG MN N VX X TUVXY
S
BOTTOM 2 BOX 37% 37% 37% 40% 26% 41% 30% 44% 48% 38% 36% 59% 41% 27% 37% 33% 48% 40% 44% 49% 48% 22% 66% 26% 34%
E E E EG MN N P VX VXY VXY SUVXY
MEAN 3.10 3.10 3.09 3.05 3.44 2.95 3.42 2.87 2.71 3.07 3.12 2.28 3.02 3.42 3.11 3.20 2.75 3.08 2.90 2.71 2.72 3.59 2.02 3.46 3.26
DFHI I L LM Q W W W STUW STUW TUW
SD 1.58 1.59 1.57 1.53 1.44 1.63 1.63 1.58 1.62 1.55 1.61 1.50 1.57 1.51 1.58 1.56 1.59 1.62 1.59 1.56 1.51 1.51 1.41 1.50 1.58
SE 0.06 0.08 0.09 0.17 0.10 0.10 0.23 0.19 0.18 0.08 0.08 0.14 0.10 0.08 0.08 0.11 0.19 0.22 0.17 0.16 0.15 0.19 0.22 0.10 0.14
Q3E. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Mobile (cell) phone
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 44% 41% 47% 45% 37% 48% 46% 43% 45% 39% 48% 63% 44% 37% 40% 45% 56% 50% 57% 48% 41% 37% 56% 40% 39%
E J MN O UVXY V
Extremely Important to 25% 25% 25% 30% 20% 28% 22% 24% 24% 21% 28% 34% 25% 22% 24% 25% 27% 27% 31% 27% 26% 25% 17% 22% 25%
me .... 5 E J N
4 19% 17% 22% 15% 17% 20% 24% 19% 21% 17% 20% 30% 19% 15% 16% 20% 30% 23% 26% 21% 15% 11% 39% 18% 14%
MN O VY TUVXY
3 21% 22% 21% 20% 19% 19% 20% 30% 31% 21% 22% 23% 24% 19% 23% 19% 18% 19% 22% 20% 28% 21% 22% 18% 23%
EF X
2 11% 10% 12% 13% 10% 13% 8% 9% 5% 12% 10% 8% 9% 12% 9% 14% 13% 10% 11% 9% 15% 8% 7% 13% 8%
I
Not at all Important 24% 27% 20% 23% 34% 20% 26% 19% 19% 29% 21% 6% 22% 32% 27% 22% 13% 21% 9% 22% 17% 35% 15% 29% 30%
to me .... 1 C DFHI K L LM Q S SUW SUW SUW
BOTTOM 2 BOX 35% 37% 32% 35% 44% 33% 34% 27% 24% 40% 31% 14% 32% 44% 37% 36% 25% 31% 20% 32% 31% 43% 22% 42% 38%
FHI K L LM Q SW SW SW
MEAN 3.09 3.02 3.20 3.18 2.78 3.24 3.08 3.21 3.26 2.91 3.24 3.77 3.15 2.83 3.01 3.11 3.45 3.25 3.60 3.20 3.19 2.84 3.37 2.91 2.97
E E E J MN N O UVXY X
SD 1.50 1.53 1.45 1.54 1.55 1.49 1.51 1.40 1.38 1.51 1.48 1.17 1.47 1.55 1.53 1.48 1.35 1.49 1.29 1.50 1.41 1.62 1.28 1.54 1.56
SE 0.05 0.07 0.08 0.17 0.11 0.09 0.21 0.17 0.15 0.08 0.07 0.11 0.09 0.08 0.07 0.11 0.16 0.21 0.14 0.15 0.14 0.20 0.20 0.10 0.14
Q3F. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Home internet
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 77% 75% 79% 75% 77% 78% 80% 73% 75% 76% 77% 71% 74% 81% 79% 76% 70% 67% 66% 67% 81% 79% 71% 83% 77%
LM ST ST
Extremely Important to 48% 47% 48% 40% 51% 49% 46% 41% 48% 46% 49% 42% 45% 51% 51% 50% 28% 38% 36% 39% 51% 52% 37% 52% 52%
me .... 5 Q Q S S ST ST
4 29% 28% 31% 35% 26% 29% 34% 31% 28% 30% 29% 30% 29% 29% 29% 26% 42% 29% 30% 29% 30% 27% 34% 31% 25%
OP
3 17% 18% 16% 18% 20% 16% 16% 16% 19% 18% 17% 22% 19% 15% 16% 19% 18% 21% 27% 21% 15% 16% 20% 13% 18%
UX
2 3% 3% 3% 6% 2% 3% 2% 7% 5% 4% 3% 3% 4% 3% 3% 3% 8% 4% 4% 6% 3% 3% 2% 3% 2%
Not at all Important 2% 3% 2% 1% 1% 3% 2% 4% 1% 2% 2% 3% 3% 2% 2% 1% 3% 8% 2% 5% 1% 2% 7% *% 3%
to me .... 1 X
BOTTOM 2 BOX 6% 6% 5% 8% 3% 6% 4% 11% 6% 6% 5% 7% 7% 5% 5% 4% 11% 12% 7% 11% 4% 5% 10% 3% 5%
E X
MEAN 4.16 4.14 4.20 4.06 4.25 4.17 4.20 3.99 4.15 4.14 4.18 4.03 4.09 4.26 4.23 4.21 3.85 3.87 3.93 3.90 4.27 4.25 3.90 4.32 4.21
LM QR Q ST ST STW ST
SD 0.98 1.02 0.94 0.97 0.90 1.02 0.93 1.12 0.98 0.99 0.97 1.04 1.03 0.93 0.95 0.94 1.02 1.21 1.01 1.14 0.90 0.95 1.16 0.84 1.02
SE 0.04 0.05 0.05 0.11 0.06 0.06 0.13 0.13 0.11 0.05 0.05 0.09 0.06 0.05 0.05 0.07 0.12 0.17 0.11 0.12 0.09 0.12 0.18 0.06 0.09
Q3G. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Television service
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 54% 54% 55% 50% 64% 47% 62% 47% 59% 56% 52% 28% 51% 65% 55% 59% 42% 42% 38% 46% 53% 60% 15% 69% 55%
DFH F L LM Q QR W W SW SW STUWY SW
Extremely Important to 32% 34% 30% 30% 42% 28% 40% 21% 26% 31% 34% 14% 30% 40% 34% 36% 14% 27% 21% 26% 27% 38% 7% 41% 38%
me .... 5 FHI H L LM Q Q W W W SW STUW STW
4 22% 19% 25% 20% 22% 18% 22% 26% 33% 26% 19% 14% 20% 25% 21% 24% 28% 15% 17% 20% 26% 22% 7% 28% 17%
F K L W W W SWY
3 17% 16% 19% 13% 17% 18% 12% 23% 19% 18% 17% 16% 21% 15% 17% 17% 21% 17% 28% 16% 18% 8% 10% 16% 20%
N VWX V
2 11% 11% 11% 19% 7% 13% 4% 11% 10% 10% 12% 20% 11% 8% 10% 11% 13% 17% 15% 16% 10% 11% 22% 6% 11%
EG EG MN X X X
Not at all Important 18% 19% 15% 19% 12% 22% 22% 19% 13% 15% 19% 37% 17% 12% 18% 13% 24% 23% 19% 21% 19% 21% 54% 9% 15%
to me .... 1 EI MN P X X X X TUVXY
S
BOTTOM 2 BOX 29% 30% 26% 38% 19% 35% 26% 30% 23% 26% 31% 57% 28% 20% 28% 24% 37% 40% 34% 38% 29% 32% 76% 15% 25%
EI EI MN N P P X XY X X TUVXY X
S
MEAN 3.40 3.38 3.43 3.24 3.74 3.18 3.54 3.20 3.50 3.46 3.36 2.48 3.36 3.73 3.44 3.59 2.96 3.06 3.07 3.12 3.32 3.46 1.93 3.86 3.52
DFH L LM Q QR W W W W STUWY STW
SD 1.47 1.52 1.41 1.52 1.38 1.52 1.58 1.40 1.32 1.41 1.52 1.46 1.44 1.37 1.49 1.39 1.40 1.54 1.40 1.50 1.45 1.58 1.27 1.28 1.45
SE 0.05 0.07 0.08 0.17 0.10 0.09 0.22 0.17 0.15 0.08 0.07 0.13 0.09 0.07 0.07 0.10 0.17 0.21 0.15 0.15 0.15 0.20 0.20 0.08 0.13
Q3H. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Clothing
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 56% 54% 60% 65% 47% 62% 62% 57% 53% 53% 59% 62% 57% 54% 51% 63% 66% 63% 64% 63% 48% 67% 44% 53% 57%
E E E O O UW UW UWX
Extremely Important to 28% 28% 29% 40% 20% 33% 36% 27% 20% 27% 30% 29% 29% 28% 25% 35% 32% 29% 29% 33% 18% 38% 12% 28% 34%
me .... 5 EI EI EI O W UW UW UW UW
4 28% 26% 31% 25% 26% 29% 26% 30% 33% 26% 29% 34% 28% 26% 26% 28% 34% 35% 35% 31% 30% 29% 32% 26% 23%
3 30% 32% 28% 24% 37% 27% 28% 24% 33% 33% 28% 28% 27% 33% 35% 22% 25% 25% 22% 27% 34% 22% 39% 31% 33%
DFH P
2 11% 11% 11% 8% 14% 9% 10% 16% 10% 11% 11% 7% 13% 11% 12% 12% 8% 8% 8% 9% 16% 11% 12% 13% 8%
Not at all Important 3% 3% 2% 4% 2% 2% - 3% 5% 3% 2% 2% 3% 3% 3% 3% - 4% 6% 1% 2% - 5% 3% 2%
to me .... 1
BOTTOM 2 BOX 14% 15% 12% 11% 16% 12% 10% 19% 15% 14% 13% 10% 16% 14% 14% 15% 8% 12% 13% 10% 18% 11% 17% 16% 10%
MEAN 3.68 3.64 3.75 3.90 3.49 3.80 3.88 3.63 3.53 3.63 3.73 3.79 3.68 3.65 3.58 3.81 3.90 3.77 3.74 3.85 3.46 3.94 3.34 3.62 3.78
EI EI E O O W UW UWX UW
SD 1.08 1.10 1.04 1.13 1.04 1.07 1.02 1.13 1.08 1.08 1.08 1.02 1.11 1.08 1.07 1.13 0.96 1.08 1.13 1.02 1.03 1.03 1.02 1.11 1.07
SE 0.04 0.05 0.06 0.13 0.07 0.07 0.14 0.14 0.12 0.06 0.05 0.09 0.07 0.06 0.05 0.08 0.11 0.15 0.12 0.10 0.10 0.13 0.16 0.07 0.09
Q3I. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Education
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 46% 40% 53% 60% 40% 47% 52% 37% 44% 39% 51% 75% 50% 33% 36% 53% 61% 77% 62% 53% 41% 56% 88% 33% 38%
B EFHI J MN N O O OPQ UXY XY XY TUVXY
S
Extremely Important to 24% 24% 26% 31% 22% 26% 36% 16% 20% 17% 30% 44% 26% 17% 17% 29% 34% 56% 37% 24% 15% 35% 63% 15% 22%
me .... 5 H H HI J MN N O O OPQ UXY UX TUVXY
S
4 21% 16% 28% 29% 18% 22% 16% 21% 24% 21% 21% 30% 24% 16% 19% 24% 27% 21% 25% 29% 26% 21% 24% 17% 15%
B N N XY
3 21% 23% 19% 18% 20% 22% 18% 29% 21% 23% 20% 15% 21% 24% 24% 18% 17% 15% 17% 27% 24% 19% 10% 24% 19%
L W W W
2 11% 12% 10% 6% 10% 10% 8% 17% 18% 13% 9% 6% 10% 13% 12% 10% 11% 4% 8% 9% 15% 10% - 12% 13%
D D L R
Not at all Important 22% 25% 18% 16% 30% 20% 22% 17% 18% 25% 19% 5% 19% 30% 27% 19% 11% 4% 13% 11% 21% 16% 2% 31% 30%
to me .... 1 C DFHI L LM PQR R W W W W STUVW STVW
BOTTOM 2 BOX 33% 37% 28% 23% 40% 30% 30% 34% 35% 38% 29% 11% 29% 43% 39% 29% 23% 8% 21% 20% 35% 25% 2% 43% 43%
C DF K L LM PQR R R W W STW W STVW STVW
MEAN 3.15 3.01 3.34 3.53 2.93 3.22 3.36 3.01 3.11 2.93 3.33 4.03 3.28 2.78 2.87 3.34 3.61 4.21 3.64 3.46 2.99 3.49 4.46 2.74 2.87
B EH E J MN N O O OPQ UXY UXY UXY TUVXY
S
SD 1.47 1.50 1.41 1.41 1.54 1.46 1.57 1.31 1.39 1.43 1.48 1.13 1.44 1.46 1.44 1.47 1.36 1.09 1.40 1.27 1.36 1.46 0.87 1.45 1.54
SE 0.05 0.07 0.08 0.16 0.11 0.09 0.22 0.16 0.16 0.08 0.07 0.10 0.09 0.07 0.07 0.11 0.16 0.15 0.15 0.13 0.14 0.18 0.14 0.09 0.14
Q3J. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Childcare
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 16% 13% 20% 28% 14% 16% 18% 6% 14% 11% 20% 29% 21% 8% 10% 16% 32% 42% 29% 23% 8% 32% 17% 8% 12%
B EFHI H H H J N N O OP OP UXY UXY UXY
Extremely Important to 9% 8% 11% 16% 8% 10% 12% 3% 8% 6% 11% 16% 12% 5% 5% 10% 18% 27% 18% 12% 4% 17% 10% 4% 10%
me .... 5 H H J N N O O OP UX UX UX X
4 7% 5% 9% 11% 6% 7% 6% 3% 6% 4% 8% 12% 9% 3% 5% 5% 14% 15% 11% 11% 4% 14% 7% 4% 2%
B H J N N OP O XY XY UXY
3 8% 7% 9% 6% 8% 8% 8% 9% 5% 8% 7% 16% 7% 5% 6% 7% 17% 6% 12% 7% 10% 6% 7% 6% 7%
MN OPR
2 7% 6% 7% 9% 4% 7% 10% 10% 5% 8% 6% 7% 8% 6% 5% 7% 10% 17% 8% 5% 8% 11% 2% 5% 8%
O
Not at all Important 70% 74% 64% 58% 73% 69% 64% 76% 76% 74% 67% 48% 65% 80% 79% 70% 41% 35% 51% 64% 73% 51% 73% 82% 72%
to me .... 1 C D D D K L LM PQR QR SV SV STVY SV
BOTTOM 2 BOX 77% 80% 72% 66% 77% 76% 74% 86% 81% 81% 73% 55% 73% 86% 84% 77% 51% 52% 58% 69% 81% 62% 76% 87% 81%
C D D K L LM QR QR SV S STV STV
MEAN 1.78 1.66 1.94 2.20 1.72 1.81 1.92 1.47 1.64 1.63 1.91 2.42 1.95 1.46 1.52 1.79 2.59 2.83 2.38 2.02 1.58 2.37 1.78 1.43 1.69
B EFHI H J MN N O OP OP UWXY UX UXY X
SD 1.35 1.27 1.43 1.59 1.31 1.36 1.44 0.97 1.28 1.20 1.45 1.57 1.46 1.07 1.13 1.38 1.57 1.68 1.61 1.51 1.10 1.62 1.41 1.02 1.31
SE 0.05 0.06 0.08 0.18 0.09 0.08 0.20 0.12 0.14 0.07 0.07 0.14 0.09 0.06 0.05 0.10 0.19 0.23 0.17 0.15 0.11 0.20 0.22 0.07 0.11
Q3K. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Health care
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 76% 72% 81% 88% 63% 80% 88% 77% 81% 67% 83% 73% 70% 82% 72% 82% 77% 90% 71% 81% 57% 81% 68% 83% 78%
B E E E E E J M O OQ U U SUW U
Extremely Important to 52% 49% 56% 68% 39% 58% 62% 51% 50% 45% 58% 47% 48% 57% 48% 60% 52% 63% 43% 47% 38% 56% 41% 59% 63%
me .... 5 EHI E E J LM O O U STUW STUW
4 24% 23% 25% 20% 24% 22% 26% 26% 31% 23% 25% 26% 22% 25% 24% 22% 25% 27% 28% 34% 20% 25% 27% 24% 15%
Y UY Y
3 17% 19% 14% 8% 23% 16% 10% 17% 16% 21% 13% 22% 20% 12% 20% 12% 17% 6% 18% 18% 28% 13% 27% 10% 16%
DG D K N N PR R VXY X
2 4% 5% 3% 1% 9% 3% - 1% 1% 6% 2% 1% 6% 4% 5% 4% 3% 2% 4% 1% 10% 5% - 3% 4%
DFHI K L L TX
Not at all Important 3% 4% 2% 4% 5% 2% 2% 4% 1% 6% 1% 4% 4% 2% 4% 3% 3% 2% 7% - 4% 2% 5% 3% 2%
to me .... 1 I K
BOTTOM 2 BOX 7% 9% 5% 5% 15% 5% 2% 6% 3% 11% 4% 5% 10% 6% 8% 6% 6% 4% 11% 1% 15% 6% 5% 6% 6%
C DFGHI K N T TWXY T T
MEAN 4.18 4.09 4.30 4.46 3.82 4.31 4.46 4.19 4.28 3.95 4.37 4.11 4.03 4.31 4.08 4.32 4.21 4.48 3.96 4.27 3.76 4.29 4.00 4.33 4.32
B E E E E E J M O O SU U SU SU
SD 1.05 1.11 0.96 0.97 1.20 0.96 0.84 1.05 0.87 1.18 0.89 1.04 1.15 0.97 1.09 1.00 1.01 0.85 1.19 0.79 1.19 0.97 1.07 1.01 1.03
SE 0.04 0.05 0.05 0.11 0.08 0.06 0.12 0.13 0.10 0.06 0.04 0.09 0.07 0.05 0.05 0.07 0.12 0.12 0.13 0.08 0.12 0.12 0.17 0.07 0.09
Q3L. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Recreation, sports & entertainment
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 28% 26% 31% 24% 33% 26% 30% 24% 31% 29% 27% 39% 33% 22% 25% 29% 39% 38% 36% 35% 25% 33% 37% 24% 23%
N N O XY
Extremely Important to 10% 9% 12% 9% 11% 9% 16% 3% 15% 12% 9% 11% 13% 8% 8% 12% 13% 21% 13% 11% 6% 14% 10% 9% 11%
me .... 5 H H H H O
4 18% 17% 19% 15% 21% 17% 14% 21% 16% 18% 18% 28% 20% 14% 17% 17% 27% 17% 22% 23% 19% 19% 27% 15% 12%
N N Y
3 36% 37% 35% 28% 39% 39% 36% 30% 36% 36% 36% 38% 34% 37% 37% 34% 39% 33% 37% 41% 39% 30% 46% 35% 32%
2 18% 18% 18% 23% 15% 18% 14% 21% 20% 19% 17% 12% 17% 21% 19% 18% 11% 17% 13% 13% 17% 22% 12% 22% 18%
L
Not at all Important 17% 19% 16% 26% 14% 17% 20% 24% 13% 15% 19% 11% 16% 20% 19% 19% 10% 12% 13% 11% 20% 14% 5% 19% 26%
to me .... 1 EI L Q Q W W STVW
BOTTOM 2 BOX 35% 37% 33% 49% 29% 35% 34% 46% 33% 34% 36% 24% 33% 41% 38% 37% 21% 29% 27% 24% 36% 37% 17% 40% 45%
EFI E LM Q Q W W STW STW
MEAN 2.86 2.79 2.94 2.58 3.01 2.83 2.92 2.57 3.01 2.92 2.81 3.14 2.96 2.69 2.76 2.86 3.21 3.19 3.09 3.10 2.75 2.97 3.24 2.74 2.63
DH DH N N OP O XY UXY UXY
SD 1.20 1.19 1.22 1.27 1.17 1.17 1.32 1.16 1.22 1.20 1.21 1.13 1.24 1.18 1.17 1.25 1.12 1.28 1.20 1.13 1.16 1.26 0.97 1.19 1.29
SE 0.04 0.06 0.07 0.14 0.08 0.07 0.19 0.14 0.14 0.07 0.06 0.10 0.08 0.06 0.06 0.09 0.13 0.18 0.13 0.11 0.12 0.16 0.15 0.08 0.11
Q3. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Summary Table : Top 2 Box
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
Food 91% 92% 91% 91% 89% 92% 94% 93% 95% 91% 92% 84% 89% 95% 91% 94% 87% 92% 81% 93% 91% 94% 88% 95% 92%
LM S S S S
Housing 88% 89% 87% 91% 83% 89% 92% 94% 91% 86% 90% 82% 87% 92% 89% 89% 86% 85% 83% 89% 86% 90% 73% 91% 93%
E E E L W W W SW
Home internet 77% 75% 79% 75% 77% 78% 80% 73% 75% 76% 77% 71% 74% 81% 79% 76% 70% 67% 66% 67% 81% 79% 71% 83% 77%
LM ST ST
Health care 76% 72% 81% 88% 63% 80% 88% 77% 81% 67% 83% 73% 70% 82% 72% 82% 77% 90% 71% 81% 57% 81% 68% 83% 78%
B E E E E E J M O OQ U U SUW U
Transportation 62% 59% 66% 66% 50% 66% 72% 66% 70% 58% 66% 59% 60% 65% 61% 65% 61% 65% 64% 65% 51% 63% 59% 66% 61%
B E E E E E J U U
Clothing 56% 54% 60% 65% 47% 62% 62% 57% 53% 53% 59% 62% 57% 54% 51% 63% 66% 63% 64% 63% 48% 67% 44% 53% 57%
E E E O O UW UW UWX
Television service 54% 54% 55% 50% 64% 47% 62% 47% 59% 56% 52% 28% 51% 65% 55% 59% 42% 42% 38% 46% 53% 60% 15% 69% 55%
DFH F L LM Q QR W W SW SW STUWY SW
Landline phone 46% 46% 46% 44% 54% 42% 56% 44% 38% 45% 47% 25% 43% 55% 47% 47% 39% 44% 38% 38% 33% 60% 17% 56% 52%
FI I L LM W W W STUW STUW STUW
Education 46% 40% 53% 60% 40% 47% 52% 37% 44% 39% 51% 75% 50% 33% 36% 53% 61% 77% 62% 53% 41% 56% 88% 33% 38%
B EFHI J MN N O O OPQ UXY XY XY TUVXY
S
Mobile (cell) phone 44% 41% 47% 45% 37% 48% 46% 43% 45% 39% 48% 63% 44% 37% 40% 45% 56% 50% 57% 48% 41% 37% 56% 40% 39%
E J MN O UVXY V
Recreation, sports & 28% 26% 31% 24% 33% 26% 30% 24% 31% 29% 27% 39% 33% 22% 25% 29% 39% 38% 36% 35% 25% 33% 37% 24% 23%
entertainment N N O XY
Childcare 16% 13% 20% 28% 14% 16% 18% 6% 14% 11% 20% 29% 21% 8% 10% 16% 32% 42% 29% 23% 8% 32% 17% 8% 12%
B EFHI H H H J N N O OP OP UXY UXY UXY
None of the above 3% 3% 2% 3% 4% 3% - 1% 1% 3% 2% 7% 4% 1% 3% 2% 4% 6% 4% 2% 6% 3% 5% 1% 2%
N
Q3. Here is a list of common household expenses most of us have. On a scale of 1 to 5 how important is
each of these things to you personally – with '5' meaning it is extremely important to you and
'1' meaning it is not important at all to you?
Summary Table : Bottom 2 Box
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
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(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
Childcare 77% 80% 72% 66% 77% 76% 74% 86% 81% 81% 73% 55% 73% 86% 84% 77% 51% 52% 58% 69% 81% 62% 76% 87% 81%
C D D K L LM QR QR SV S STV STV
Landline phone 37% 37% 37% 40% 26% 41% 30% 44% 48% 38% 36% 59% 41% 27% 37% 33% 48% 40% 44% 49% 48% 22% 66% 26% 34%
E E E EG MN N P VX VXY VXY SUVXY
Recreation, sports & 35% 37% 33% 49% 29% 35% 34% 46% 33% 34% 36% 24% 33% 41% 38% 37% 21% 29% 27% 24% 36% 37% 17% 40% 45%
entertainment EFI E LM Q Q W W STW STW
Mobile (cell) phone 35% 37% 32% 35% 44% 33% 34% 27% 24% 40% 31% 14% 32% 44% 37% 36% 25% 31% 20% 32% 31% 43% 22% 42% 38%
FHI K L LM Q SW SW SW
Education 33% 37% 28% 23% 40% 30% 30% 34% 35% 38% 29% 11% 29% 43% 39% 29% 23% 8% 21% 20% 35% 25% 2% 43% 43%
C DF K L LM PQR R R W W STW W STVW STVW
Television service 29% 30% 26% 38% 19% 35% 26% 30% 23% 26% 31% 57% 28% 20% 28% 24% 37% 40% 34% 38% 29% 32% 76% 15% 25%
EI EI MN N P P X XY X X TUVXY X
S
Clothing 14% 15% 12% 11% 16% 12% 10% 19% 15% 14% 13% 10% 16% 14% 14% 15% 8% 12% 13% 10% 18% 11% 17% 16% 10%
Transportation 12% 14% 9% 13% 20% 10% 8% 4% 5% 15% 9% 11% 13% 11% 14% 9% 13% 6% 7% 8% 20% 11% 17% 11% 12%
C FGHI K R ST
Health care 7% 9% 5% 5% 15% 5% 2% 6% 3% 11% 4% 5% 10% 6% 8% 6% 6% 4% 11% 1% 15% 6% 5% 6% 6%
C DFGHI K N T TWXY T T
Home internet 6% 6% 5% 8% 3% 6% 4% 11% 6% 6% 5% 7% 7% 5% 5% 4% 11% 12% 7% 11% 4% 5% 10% 3% 5%
E X
Housing 3% 3% 2% 5% 4% 2% 2% 1% 1% 3% 3% 4% 3% 2% 2% 4% 4% 2% 3% 3% 2% 2% 7% 3% 2%
Food 1% 2% 1% 1% 2% 1% 2% 3% - 2% 1% 5% 1% 1% 1% 1% 4% 2% 4% 1% 1% - 2% 1% 2%
N
None of the above 10% 7% 14% 13% 13% 10% 10% 1% 9% 8% 12% 17% 14% 5% 6% 10% 28% 23% 20% 8% 11% 21% 10% 5% 8%
B H H H H N N OP OP TXY TXY
Q4A. How important is it to you personally that you have access to each of the following communications
services or devices?
Voice calls using a mobile phone
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 46% 43% 50% 51% 34% 47% 52% 57% 55% 44% 48% 66% 49% 38% 45% 43% 48% 62% 56% 51% 51% 43% 66% 37% 44%
E E E E E MN N OP X X X VXY
Essential to me 25% 24% 26% 23% 18% 30% 24% 31% 26% 23% 27% 45% 24% 19% 25% 21% 25% 37% 33% 32% 28% 19% 37% 18% 25%
E E MN P X X X X
Important to me, but 21% 19% 24% 29% 17% 18% 28% 26% 29% 21% 21% 21% 25% 19% 20% 21% 23% 25% 24% 19% 23% 24% 29% 19% 19%
not essential EF EF
Nice to have but not 19% 18% 20% 16% 14% 24% 14% 16% 21% 19% 18% 20% 17% 19% 16% 20% 30% 19% 20% 15% 18% 19% 20% 20% 17%
that important to me E O
Unnecessary to me/I 35% 39% 31% 33% 51% 29% 34% 27% 24% 37% 34% 13% 34% 43% 39% 37% 23% 19% 24% 34% 31% 38% 15% 43% 39%
don't need it C DFGHI L LM QR QR W W W SUW SW
BOTTOM 2 BOX 54% 57% 50% 49% 66% 53% 48% 43% 45% 56% 52% 34% 51% 62% 55% 57% 52% 38% 44% 49% 49% 57% 34% 63% 56%
DFGHI L LM R R W STUW W
Q4B. How important is it to you personally that you have access to each of the following communications
services or devices?
Voice calls using a landline phone
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 53% 52% 55% 51% 58% 49% 66% 49% 50% 53% 54% 29% 52% 62% 55% 52% 45% 50% 44% 41% 44% 65% 27% 63% 60%
F F L LM W STUW STUW STUW
Essential to me 34% 33% 35% 29% 40% 33% 36% 29% 29% 32% 35% 16% 33% 40% 37% 31% 20% 35% 17% 24% 28% 41% 22% 42% 42%
L L Q Q STW STUW STUW
Important to me, but 20% 19% 20% 23% 19% 17% 30% 20% 21% 20% 19% 12% 19% 22% 18% 21% 25% 15% 27% 16% 16% 24% 5% 22% 18%
not essential L W W W W W W
Nice to have but not 15% 17% 12% 16% 15% 16% 10% 19% 10% 14% 16% 24% 14% 13% 13% 16% 20% 21% 21% 14% 23% 16% 20% 11% 12%
that important to me MN X XY
Unnecessary to me/I 32% 31% 33% 33% 26% 35% 24% 33% 40% 34% 30% 48% 34% 25% 32% 31% 35% 29% 35% 45% 33% 19% 54% 26% 28%
don't need it EG MN N V VXY V SUVXY
BOTTOM 2 BOX 47% 48% 45% 49% 42% 51% 34% 51% 50% 47% 46% 71% 48% 38% 45% 48% 55% 50% 56% 59% 56% 35% 73% 37% 40%
EG MN N VXY VXY VXY UVXY
Q4C. How important is it to you personally that you have access to each of the following communications
services or devices?
Voice calls using a payphone
HH INCOME REGION GENDER AGE HOUSEHOLD SIZE EMPLOYMENT STATUS
======
Less Work. Work. Stay
Than $20K- Atlan Que Onta Man./ Alber Fe Full- Part- Unemp At Stu Reti Disab
Total $20K $30K tic bec rio Sask. ta BC Male male 18-34 35-54 55+ 1 2 3 4+ Time Time loyed Home dent red ility
------
(A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) (Y)
Total 752 429 323 80 212 260 50 70 80 340 412 122 253 377 438 191 71 52 89 98 96 63 41 235 130
TOP 2 BOX 12% 11% 14% 11% 12% 13% 14% 9% 10% 14% 10% 18% 14% 9% 11% 14% 14% 12% 19% 12% 10% 11% 10% 11% 11%