Course Title: / START YOUR OWN BUSINESS COURSE
Course Duration: / 10 night programme; 7-10pm
Dates: / Commences Wednesday 7 October 2015 from 7pm-10pm
Venue: / Parkview Hotel, Newtownmountkennedy
Cost: / €80
Trainer ‘s Name: / David O’Reilly and Cosmo Mellon
Training Company: / Talentpool Ltd.
Qualifications and Background of Trainer: / Cosmo Mellon is an experienced business mentor and coach. He has over thirty years experience in entrepreneurship and management in multinational companies and tiny companies. David O’Reilly specialises in
finance and marketing and brings his experience in banking to the training room to inform and illuminate many aspects of business in Ireland in the twenty first century.
Course Objectives & Outline Syllabus: / Session 1
David O’Reilly / Self-Assessment for Starting Your Own Business
What is it like? /
- Entrepreneurship – What is it?
- Personal Skills Analysis
- Steps to starting a business
- Reasons for starting a business
- Reasons for small business success
- Reasons for small business failure
- How to develop an idea to make Money
- What it is like to be self-employed!
Session 2
Dave O’Reilly / Legal Matters for Start Ups /
- Guide to legal structures
- Registering a business name
- Employment law- A quick guide
- Contracts
- Insurance
- Taxation for different structures
- Opening a business bank account
Session 3
Cosmo Mellon / Preparing a Business Plan /
- Why develop a business plan
- Main elements of a business plan
- Setting Goals and objectives
- Strategic Planning
- Reviewing the business plan
- Year 1 Cash Flow Forecast
Session 4
David O’Reilly / Marketing For The Small Business /
- Introduction to marketing
- The 4P’s
- Market research
- Market environment
- Market size and trends
- Product / service and comparison
- Identifying and meeting customer needs
- Developing a marketing plan
- Promotion for the start-up
Session 5
Cosmo / Research The Market
Introduction to Online marketing /
- Market Research Methods
- The internet as a source of information
- The internet as a marketing tool
- Price in the context of marketing
- Promotion
- Developing a market strategy
Session 6
Dave / Finance /
- Introduction to small business finance
- Sources of funding
- Drawings and personal budget
- Business Costs
- Pricing
- Break Even Analysis
- Accounting options & MIS systems
Session 7
Cosmo / Basic Bookeeping, taxation and Credit Control /
- Books of prime entry
- Cash Flow forecast
- Profit and loss account
- Balance Sheet
- Sources and uses of Funding
- Personal / private/ corporate equity
- Basic Financial Ratios
- Credit Control
Session 8
David / Sales Sales and More Sales /
- The importance of selling
- Sales Strategies
- Cold Calling/Scripting Sales
- Key Customer management
- Sales Pipeline maintenance
- Six Step Selling Method
- Getting paid!
Session 9
Cosmo / Tying it all together /
- Putting the Business plan together
- Marketing Plan
- Sales Plan
- Admin Plan
- Executive summary
Session 10
Cosmo and Dave and others / Presenting your Business Plan in the Ogre’s Lair / On the final Session the participants will be
required to complete a ten minute presentation
to the group and will receive constructive
feedback from a number of TalentPool
business mentors in relation to their ideas
and their overall business Plan
Training Methodology: / The programme is broken into the ten sessions designed to give a flow to the acquisition of knowledge and confidence of the participants. Each session has its own “mini workshop” with highly interactive and practical aspects. Each session has its own workbook which is available to the participants, via hard or soft copy; this workbook is designed to be used outside the training room as a support.
How to Book: / Book and pay online at:
Direct link to this course:Start Your Own Business Course
If you wish to pay by cash/cheque please call Tamara on 0404 30800