PROJECT PROFILE – Television of Canton Sarajevo

Project Title / Project development of new programs in the field of education, culture, sports and arts dedicated to youth and families
Sector of Industry / The Media Industry
Location / Canton Sarajevo
Objective of the project /
increased profits, ratings and audience by 20 %
Key characteristics and advantages of the project / Investment in education is a long process but certainly the most profitable investment in Bosnia and Herzegovina
The financial aspect of investment - project:
Return on investment(ROI), Net Present Value, etc. / Media promotion of our investitors, projects, cooperation, donations ect
Budget of expected investment – total investment / ·  Grant from budget of Canton Sarajevo 80 %
·  Own funds from marketing profit 20 %
Expected mode of cooperation with potential investor / Donations; Investments
Company information / ·  Television Sarajevo
·  Telecommunication massmedium for news, education, entertaiment and advertaising
·  Establishment of the company (date, year)
·  Bulevar Meše Selimovića Sarajevo
·  Elvir Resić, General Director
·  Capital structure: public
·  116 employees
·  Advantages that the company has when compared with other companies is top experts, respectable journalists and TV hosts with high ratings
Structure of sales / ·  Structure of sales : local and foreign markets by advertising
Market position / Small
Financial data / ·  Balance sheets 2014/2015 in euros
·  Sales revenue 333.559 (2014) - 345.383. (2015)
·  Gross profit 3.839 (2014) - 126.874 (2015)
·  Net profit 3.389 (2014) - 124.401 (2015)
·  Fixed assets 110.367 (2014) - 61.337 (2015)
·  Total assets 403.295 (2014) - 510.958 (2015)
·  Total equity 131.080 (2014) - 255.481 (2015)
·  Total liabilities 382.583 (2014) - 316.854 (2015)
Historical overview of the most important characteristics / It was established in 1998 and the program is mainly produced inBosnian language. TVSA programming becomes recognizable and widely viewed television station inSarajevo. TV shows promote multiculturalism and specific culture, tradition and customs characteristic for the Sarajevo area andBosnia and Herzegovina.
List of products / Media products (news, shows, advertisement, broadcasting ect.)
Contact Information / ·  Elvir Resic, General Director
·  033/776-808
·  033/776-796
· 
·  www.tvsa.ba
Other information / Television Canton Sarajevois apublicTV channel founded by Assembly ofSarajevo Canton. Headquarters of TVSA is located in capital city ofBosnia and Herzegovina,Sarajevo(along with national and entity level public broadcaster–BHRTandRTVFBiH)