Professor: Dr. Wesley Thoene

MKT 21403:

Principles of Marketing

Fall 2014

Thursday,6:00-8:45

MeigsCenter 108

Professor: Dr. Wesley Thoene

Phone:(740)245-7347

E-mail:

Office:Bob Evans Farms Hall 239

Office Hours:Mon. & Thurs. 9:50-11:30; Tues. 9:50-10:00 & 10:40-11:30; Wed. 10:50-11:30

Office Fax:740.245.7432

Website:

TEXTBOOK AND OTHER REQUIRED MATERIALS:

Lamb, C. W., Hair, J. F., & , McDaniel, C. (2012). MKTG (5th ed.). Mason, OH: South-Western.

COURSE OBJECTIVES:

• To obtain a basic understanding of the total marketing objective which requires that the entire organization must revolve around the customer to satisfy his/her needs while still making a profit.
• To understand how marketing fits within the framework of an organization.
• To appreciate the need for business social responsibility in marketing and the social consequences of marketing decisions, including personal ethics.
• To obtain an understanding of the environmental factors which impact marketing strategy.
• To understand the concept of the global marketplace and marketing’s role in global competition.
• To comprehend the basis of consumer behavior, including the decision-making process, and how sociocultural, situational, psychological, and marketing mix influences affect it.
• To understand the role, process, and forms of marketing research to better gauge customer’s needs and wants.
• To gain an understanding of the business-to-business marketing environment, including the roles played by individuals in an organization and the differences between this market and the consumer market.
• To learn the different marketing strategies used to promote a new product, an existing product, and services through the various stages of the product life cycle
• To identify the various pricing strategies available to an organization, as well as the effects they have on consumer perception.
• To recognize the increasing importance of logistics and supply chain management in providing value to both the company and customers and the usage of retailers and wholesalers, as well as the advantages of direct channels.
• To obtain an understanding of integrated marketing communications and when to use each of its components.

GRADING POLICIES/TESTING/ASSIGNMENTS/ATTENDANCE/EXPECTATIONS

Grade calculation% of Grade Grading Scale

Participation 10%A=90-100%

Commercial Assignment 5%B=80-89%

Retail Assignment 5%C=70 - 79

Midterm Exam 25%D=60 - 69%

Final Exam 30%F=<60%

Marketing Project 25%

Participation:

Participation will be measured through both attendance, the quality of comments students make in the classroom, and completion of homework. Students are advised to read the assigned chapters before coming to class in order to be prepared for classroom discussion. If students miss a day of class, notes are available on my Rio website, .

Examinations

The course midterm examination is tentatively scheduled for October 9. The final exam will be announced later. Both exams will be multiple-choice in structure and each will contain thirty-three questions.

The following is a tentative schedule for the course. Please note that these dates are subject to change, and that such changes will be announced in class.

Marketing Project

For this project, teams consisting of three students will be required to select a local community business or organization and prepare a complete “Marketing Plan” for that organization. All groups and organizations must be pre-approved by the professor. Final marketing plans must be at least 15 pages in length and will follow the format contained in Appendix A at the end of Chapter 2. Grades will be assigned based on the following rubric.

Group Members:

Marketing Plan Evaluation

MKT 21403/31403: Principles of Marketing

Grading scale: 0 = Unacceptable (none of the issues have been addressed or explained);

2 = Insufficient (some of the issues have been addressed or explained);

4 = Minimal (all the issues have been addressed, but explanation is inadequate);

6 = Average (all issues have been addressed) ;

8 = Good (all issues have been addressed and analysis is above average);

10 = Superior (all issues have been addressed and analysis is exceptionally done, concepts have been integrated to form a cohesive response)

TOTAL POINTS 0/100

ADA POLICY: If a student wishes to be identified as having a physical, mental, or learning disability, that may or may not require reasonable accommodation(s), he/she must register with the Office of Accessibility. These registered students should identify themselves to their instructors and provide a written statement from the Accessibility Office that indicates the appropriate accommodations. The process of a student self-proclaiming the need for accommodation should occur as early in the semester as possible. The Office of Accessibility phone is 245-7339 and is located in Rhodes Hall, Room 116, University of Rio Grande.

FERPA: The University of Rio Grande and Rio GrandeCommunity College are committed to fully respecting and protecting the rights of students under the Family Educational Rights and Privacy Act (FERPA). These rights generally include the right to inspect, review and seek amendment to the student's education records and the right to provide written consent before personally identifiable information from education records is disclosed. Under FERPA, students have the right to file a complaint with the US Department of Education concerning alleged failures to comply with FERPA. Please see the Student Records Confidentiality/Rights Under FERPA section of the Student Handbook for details and more information.

ACADEMIC DISHONESTY: Standard universitypolicies, as described in the Student Handbook, apply.

WITHDRAWAL: Refer to Student Handbook

** This syllabus is not to be construed as a contract with the

student and may be subject to change**

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