Products and Services Sold Or Manufactured

MARKETING PLAN
PROJECT NAME
Bill Gates, Steve Jobs, Oprah Winfrey

Business/Product Description & Market Analysis a brief overview of the following – you will provide more detail later in your plan.

Description & Purpose – Name of your business and/or the products/services you are marketing

Products and services sold or manufactured

Target Market brief-detail later

Pricing Strategy brief-detail later

Includes why the business should be successful

Description of Current Markets and Strategies

Describe the demographics of your market

Describe your competitors

Describe any other factors that may help or hinder your business, for example, perhaps there is a shortage or abundance of a much wanted product/natural resource.

SWOT analysis

Mission Statement – A statement that clearly states to your employees (and customers) what the main focus is of the product or business. At the end of each day, employees should be able to report what they did to achieve the mission.

Market Strategy

Marketing Goals/Expected Outcomes

Usually in terms of units, customers, average transaction size, gross margin.

This usually requires that you work on your budget first.

Target Market Description

Detailed description with explanations why your target market will like your product. Age brackets – gender – culture – ethnicity – income – lifestyle (psychographics)

Marketing Mix Description

Products/Services – and improvements or new products/services

Pricing Strategy – usually low, average, high

Promotions – relate to target audience

Advertising – media types

Flier/Poster

Tri-Fold Brochure

Events – grand openings, ongoing promotions

Positioning Statement – The uniqueness of the product or business that causes the customer to use your business or product.

Action Plans

Activity Schedule – Gantt chart or other organization chart

Budget – (Optional – Extra Credit) Excel spreadsheet

Evaluation Procedures – When will you measure your success?

What will you measure?
How will you measure your success?

Marketing Plan Outline From Marketing, 2nd Edition James L Burrow