Product Knowledge Workbook

Leasing Consultant

Product Knowledge Workbook

Leasing Consultant Name: ______

Community Worked: ______

This Leasing Agent Product Knowledge Workbook has been created to help you in the development of your product knowledge. It is essential that all leasing consultants know as much about your community, your surrounding neighborhood, and your management company as possible in order to provide excellent customer service to your prospects and residents. By completing this information to the best of your knowledge, it can be a valuable resource to you in your career with us. Please ask your manager, fellow leasing consultants and other co-workers if you have any questions that you cannot answer.

General Community Information

Community Name: ______

Address: ______

City, State, Zip: ______, ______, ______

County: ______

Telephone Number: ______

Fax Number: ______

Does Your Community have an e-mail address? ______

Office Hours:

Monday through Friday: ______to ______

Saturday: ______to ______

Sunday: ______to ______

The Community is Owned By: ______

Age of Your Community: ______

Number of Units: ______Number of Floorplans: ______

Your Manager’s Name Is: ______

Your Regional Supervisor Is: ______

What are the names (if any) of other communities that your management company has in your area?

______, ______, ______.

What other cities does your management company have communities in?

______, ______, ______.

______

Where is the corporate office located? ______

B.Leasing Information

Your community has how many model apartments? ______

What are the apartment numbers and floorplan type of the models?

______Type ______
______Type ______
______Type ______

What is your least expensive apartment home renting for? ______

What is the price-per-square-foot on that apartment? ______

What is your most expensive apartment home renting for? ______

What is the price-per-square-foot on that apartment? ______

Please list all of your floorplans by square footage, rental amount, and deposits required:

______Sq. Foot $______Monthly $______Deposit

Application Process & Procedures

What is the amount of money required from a prospect to “hold” an apartment home? ______

What do we need from a prospect in order to begin processing their rental application? ______

______

What is the length of time we will hold a vacant apartment for an approved applicant? ______

______

What is your management company’s policy regarding the acceptance of cash? ______

______

Where nearby can you refer a prospect to purchase a money order? ______

______

What is your community’s application fee: $______

How long does it usually take to process an application? ______

What are our requirements when leasing an apartment home: ______

______

Pets

What type of pets are accepted at your community? ______

What type of pets are prohibited? ______

What is your community’s weight limit? ______lbs.

What is your community’s maximum number of pets allowed per home? ______

Does your community charge a monthly fee, or “pet rent”? ______

Lease Terms

What lease term lengths does your community offer? ______

What would a tenant have to pay in order to “buy-out” of their lease: ______

______

How many days written notice is a resident required to submit to us? ______

Does your community allow transfers to larger/smaller units? ______If yes, what are the terms and requirements to do so: ______

Occupancy Guidelines

What is the allowable number of residents for each of your size apartments?

One Bedroom/One Bath ______

One Bedroom/Study/One Bath______

Two Bedroom/One Bath______

Two Bedroom/Two Bath______

Two Bedroom/Study/Two Bath______

Three Bedroom/Two Bath______

Do we have any recommendations to the resident regarding renter’s insurance? ______

If yes, what do we recommend: ______

Services & Utilities

Please circle the utilities that are included in your monthly rental amount:

Gas HeatAir-ConditioningWater

SewageGarbage CollectionCable Television

TelephoneRecycling

Is your community on a “boiler system”, or do residents have individual water heaters? ______

What companies do we use for the following services:

Electricity: ______Phone: ______

Telephone: ______Phone: ______

Cable TV: ______Phone: ______

Gas: ______Phone: ______

Garbage Removal: ______Phone: ______

What pest control company do you use? ______

How often do they visit your community? ______

Can residents make special requests to have their apartment exterminated? ______

If yes, what is the procedure: ______

C. Community Features and Amenities

Please circle all of the features that your community offers its’ residents:

Swimming PoolTennis CourtsWhirlpool/Hot Tub

Exercise RoomAerobics ClassesSteam or Dry Sauna

PlaygroundBasketball CourtRacquetball Court

Media/Movie RoomBusiness CenterInternet Access

Tanning BoothFitness TrainerPet Sitting/Walking Service

Do any of these amenities listed above require an additional fee: ______

What are the operating hours of your swimming pool: ______to ______

What are the operating hours of your tennis courts: ______to ______

What are the operating hours of your fitness center: ______to ______

What are the operating hours of any other amenity listed above? ______to ______

D. Apartment Features

Please circle all of the appliances that are included in your apartment homes:

Washer & DryerMicrowave OvenDishwasher

Gas Stove/OvenElectric Stove/OvenRefrigerator

Ice-MakerAlarm SystemDisposal

Do we charge additional fees for any of these appliances? ______

Are some of these appliances only available in select apartments? ______

What other features do your apartment homes include:

Ceiling FansMini-BlindsVertical Blinds

FireplaceGarden/Oversized TubsOutside Storage

Built-In BookcasesBuilt-In DesksKitchen Pantry

Attached GaragesAttached CarportsDetached Garages

CarportsStorage ClosetsParking Garage

Linen ClosetsCeramic Tile EntryDual-Sink Vanity Areas

Separate ShowersOther: ______

Decorating

May the resident paint their apartment inside? ______

May the resident put up wallpaper? ______

May the resident add a ceiling fan or light fixture? ______

Does your community allow waterbeds? ______

Location

From the closest interstate or major highway/freeway/toll-road give directions to your community. Include major landmarks a prospect may pass, estimated mileage amounts, and street names:

______

______.

From the city’s largest airport, give directions to your community. ______

______

______.

Give directions to your nearest “sister” community: ______

______

______.

What are your sister communities, and what do they have to offer?

*Name: ______Telephone: ______

Amenities: ______

*Name: ______Telephone: ______

Amenities: ______

*Name: ______Telephone: ______

Amenities: ______

*Name: ______Telephone: ______

Amenities: ______

Where is the nearest fire station to your community? ______

Where is the nearest police station to your community? ______

Where is the nearest post-office? ______

List the names and locations of three banks in your immediate area:

______Address: ______

List the names and locations of three grocery stores in your immediate area:

______Address: ______

What schools are in your community’s area:

______Address: ______

What school district is your community in? ______

Where is the nearest public library? ______

What are the name and addresses of the two closest hospitals?

______Address: ______

What restaurants are located near your community?

______Address: ______

What cinema/movie theatres are located near your community?

______Address: ______

Are there any local parks near your community?

______Address: ______

Where are the closest public golf courses?

______Address: ______

Where is the closest Department of Motor Vehicles/Department of Public Safety (Texas)?

______

Advertising/Marketing

Where does your community currently advertise?

Apartment GuideFor Rent MagazineApartment Blue Book

Rent.NetSpring Street / HomestoreApartments.com

BillboardsSociety MagazinesCollege Newspaper

TelevisionOther Internet SitesRadio

Other Source: ______

Which of these sources seems to be the most effective in generating traffic for your community?

______Please Explain Why: ______

______

Does your community deal with locators on a regular basis? YesNo

What commission percentage does your community pay to locators? ______% on a six

month lease, ______% on a twelve month lease.

What direct marketing efforts does your property engage in?

Contacting Major EmployersVisiting with Locators

Post Card MailingsOther: ______

When a prospect is in your office, do you let them fill out the guest card or do you go through it with them, filling it our yourself?

______

If you could utilize another advertising or marketing source that your property does not currently use, what would it be and why?

______

If you had to stop using one of the marketing/advertising sources that you currently use, what would it be and why?

______

In any of the advertisements that your community is currently running, is there anything that you think is inaccurate, misleading or needs to be changed?

______

Is there anything that you would do differently if you had to design an advertisement for your community?

______

Do you think that your property brochures convey enough information to a prospect? Yes No

If No, what should be added to make them better? ______

______

Do you think that your property brochures are attractive and well-written? Yes No

If No, what would you change or add to make them better? ______

______

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