Product Development Brief

PRODUCT DEVELOPMENT BRIEF

Product type / Number of Variants
D
1.
CLIENT
Company Name:
Address:
Contact Name:
Tel No:
Mobile No:
E-mail Address:
Client Signature: / Date:
GENERAL
The information you give in this Brief will be used to develop the products to your specific requirements and will form part of our contract with you.
Please complete, as fully as possible, one set only of pages 1 & 2 no matter how many products being briefed plus a set of pages 3, 4 & 5 for each individual product in the range.
The estimate and development work will be based on the information you provide in this brief. Changes requested after development work has started may well involve additional charges.
1. / Launch date and/or other relevant deadlines
2. / Where is the product to be distributed?
Delete as appropriate
3. / Target Market
4. / When a range of products is required please describe the Marketing Theme
MATERIALS – GENERAL
1. / May animal derived non invasive products be used?
e.g. beeswax, milk or lanolin /
Yes No
2. / List any materials to be excluded in all the products /
Yes No
3. / State any other general material restrictions you wish to make /
4. / List any materials you would generally like used.
PRODUCT
1. / Product Type:
e.g. Lotion, Light Cream, Heavy Cream, Mask, Shampoo, Conditioner, Gel, Serum, Scrub
2. / Product Appearance:
e.g. Clear, Translucent, Pearly, Opaque
Coloured, Fluid, Viscous. If stating a colour requirement it is essential to provide a colour reference.
3. /
Product Style:
e.g. Organic Certified, Organic Non-Certified,
Natural, Naturally Derived, Efficacy Led
4. / Required Attributes:
e.g. Moisturising, Sun Protection, Balancing,
Sebum Regulation, Firming, etc
5. / Please state details of a Market Standard or Benchmark proposed
6. / Specific Materials to be included in this
Product. /
FRAGRANCES
1. / Is the product to contain:-
A Signature Fragrance,
A Base Odour Cover,
Or no Fragrance at all?
delete as applicable
2. / Will you be providing the Fragrance or essential oil blend?
If Yes please provide the allergen breakdown in the perfume/blend
3. / Please state odour description and strength.
e.g. Floral, Green, Modern, Chypre, Oriental, Fougere, Fresh, Woody, Herbal, Spice, Citrus
Faint, Noticeable, Heavy
4. / Please state Shelf Life requirement
5. / Please state target cost for fragrance
SPECIFIC PACKAGING
1. / State type of product containers to be used.
e.g. Bottle, Jars, Plastic Tubes, Tottles, Airless Pumps
2. / State type of Inserts and Closures.
e.g. Pump, Spray pump, Shives
COST REQUIREMENTS
1. / Target cost per unit of manufactured product
2. / Target unit cost including full packaging
3. / Anticipated quantity to be manufactured and frequency of manufacture

Registered address: HERE2GROW LTD, HU15 1GN, UK-registered company number: 07696252

VAT No: GB 119 415 227

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