May 9, 2005
In This Issue
Print Still Key to Brands
Watch Spring Meeting's President's Video
Media Advisory
Board Pushes Forward
Understand
Finer Points ofCRM
Watch 10Years of CEBAs
Job of the Week
Members in the News
Committee Watch
Print is Alive and Necessary for Brand Health
Despite the world of blogs, digital magazines and e-centric offerings, print products are still the core of the business-to-business brand. So runs the sentiment of those leaders speaking at the 2005 ABM Spring Meeting. The advent of electronic and digital products can't be ignored, but wise leaders still rely on the print foundation and differentiation between the two is vital.
"We are in danger of subordinating print," warned Ken Gazzola, executive vice president/publisher Aviation Week Group.
Media leadersfeel that, often, too much emphasis is placed on development of products outside print. Though important, the two must be handled differently, yetwith equal care.
"Build online communities from existing brands," said Jim Casella, CEO of Reed Business Information. "But these [two] should be different business models."
In these days of rampant proliferation of electronic products, it is incumbent on media professionals to ensure they maintain standards and balance.
"The idea of taking your print product and putting it online is not a great idea," said Jim Spanfeller, president and CEO of Forbes.com.
By ensuring print andelectronic are separate but equal,the reader gains breadth of coverage and convenience, and the brand stays strong.
Experience Spring Meeting Online
Miss ABM's Spring Meeting? You can see a portion of the President's Report via flash video byvisiting the ABM home page and clicking on the Spring Meeting President's Video button.
Who's Who on the New Media Advisory Board
The Media Advisory Board is rolling along since its first meeting April 25. Vicky Szombathy, VP, Media Director of StarLink Worldwide, has agreed to chair the Media Advisory Board, and Kevin Arsham, Assoc. Director of Strategy, BtoB Specialist, OMD, NYC is vice-chair. Already the Board is moving on a standardized RFP template. Below is a listing of active members of the Board. For more information contact John Holden.
Media Advisory Board Agency Members
Kevin Arsham, Assoc. Director of Strategy, BtoB Specialist, OMD, NYC
Steve Bloom, Assoc. Director of Print Communications, Media Edge, NYC
Holly Dunn, Assoc Media Director, FCBi, NYC
Bill Hebel, VP-Director of Media, Slack Barshinger, Chicago
Sheree Johnson, Sr. VP, Director of Media Services, Nicholson Kovac, Kansas City
Gary Kagawa, Managing Partner, Wunderman Media, NYC
Susan Nickles, Assoc. Media Director, FCB Healthcare, NYC
Chris Philip, Sr. VP, Media Director, Doremus, NYC
Tyler Schaeffer, Sr. VP, Director, Media Brand Planning, Foote Cone and Belding, NYC
Vickie Szombathy, Media Director, Star Link Worldwide, Chicago
Media Advisory Board ABM Members
Peter Cholewinski, Research Director, Reed Business Information
Steve Davis, VP Sales, SRDS, Chair ABM Publishers' Committee
Joanne Knowlton, Dir. of Marketing and Research, Bloomberg LP
Bill McBride, President, Harvey Research, Chair ABM Research Committee
Ed Padin, Partner, Padin & Estabrook LLC
Jeff Reinhardt, Sr. VP, PRIMEDIA Business Magazines & Media
Jane Rogers, President, Preston/Rogers Assoc.
Elda Vale, VP Research & Business Marketing Intelligence, Ziff Davis Media
Deciphering CRM in B-to-B
What is customer relationship management, and how can business media companies use it to generate revenue and reduce costs? What's the potential in CRM, and what are the pitfalls? How have successful b-to-b publishers and trade show operators used CRM to their advantage? Publishers, audience development executives, marketing managers, IT officers and tradeshow operatorscan find answers to their CRM questions at ABM's half-day CRM Conference, May 18th, at the Union League Club in New York.
"Customer Relationship Management (CRM) is developing into a major element of corporate strategy for many organizations," said Professor Adrian Payne, director, Centre for Relationship Marketing, Cranfield University via ittoolbox.com.
Speakers include Nick Cavnar, vice president, Hanley Wood; Donna Sickles, director of circulation, Quadrant Media; and Ray Schultz, editorial director, Direct, Primedia Business. For more information, contact Jane O'Connor, or register today.
CEBAs are 10 Years Strong
Learn the history of the Creative Excellences in Business Advertising by viewing the CEBA10 flash video on ABM's home page. Ten years of creativity in just a few minutes.
ABM Introduces RSS Feed
ABM has introduced an RSS feed to help members and non-members keep up with the latest Association news.Simply click here, copy the URL into your RSS reader, and receive up-to-the-minute news on ABM and its members.
International Publishers to Meet in New York
For an in-depth look at the international publishing climate, the International Federation of the Periodical Press (FIPP) is presenting its 35th World Magazine Congress in New York May 22-24. Magazine publishers from every major country will join to debate and shape the issues of the worldwide industry. For more information on the event visit www.magazine.org/NYC2005FIPP.
"Guidelines for Publishing in Canada"
Since the signing of the Free Trade Agreement (FTA) in 1989, and the North American Free Trade Agreement (NAFTA) in 1994, the Canadian economy has become of interest to the U.S.
ABM's International Committee aims to address the intricacies of media involvement north of the border in its latest white paper: "Guidelines to Publishing in Canada."
The resource, which will be available to the membership in mid-May, provides a detailed summary highlighting the background of Canada and Canadian Business Media considerations such as market saturation, audits, advertising and editorial quality and recognition.
For more information on the International Committee, contact John Holden.
MARK YOUR CALENDARS!
Contact American Business Media for more information on any of these events. Remember: ALLemployees of ABM member companies are ABM members, and thus automatically qualify for member rates on all of our events!
CRM Conference, May 19
This half-day conference will help attendees understand the definition and scope of customer relationship management (CRM), and how to implement a successful CRM plan. Contact Jane O'Connor for details.
B-TO-B MARKETING DAY, June 2, New York, NY
Don't miss this high-powered event that brings together advertisers, agencies and media professionals for a half-day conference promoting the power of b-to-b media. Insightful presentations from top-of-the-line speakers promise a takeaway value that will help build more effective communications plans. B-to-B Marketing Day is a must-attend event. For more information contact Jane O'Connor.
Syndicate Approaches
ComputerWorld, Reuters, New York Times, Harvard Law Review, Billboard, MSN and Linux Journal are headlining
Syndicate, the premier event for content syndication trends. Learn how new syndication technologies such as RSS, Atom, blogging, and others are impacting the publishing industry and changing the way you do business and reach your customers.
Register today for Syndicate, the premier event for content syndication trends. ABM members save 30% - use member priority code H0101.
BtoB Magazine's NetMarketing Breakfast Series
Learn how to effectively use the Internet in your integrated marketing and advertising campaigns. Marketing experts at leading companies will reveal best practices in search, e-mail marketing, Web casts, banner advertising and more. Sponsored by Business.com, CMP Media, Dow Jones Integrated Solutions and IEEE Spectrum.
May 18: Boston (Speakers from Xerox, BearingPoint, Yantra, and more). Register today.
JOB OF THE WEEK: Digital Media Sales: Putman Media
Every week in E-News, we feature one of the job listings from our Job Board. If you post a job on the ABM Web site, it will automatically appear on mediabistro.com also, allowing you to reach two targeted audiences for the price of one.
Digital Media Sales Professional: Putman Media, a B-to-B, full service media company, located in Itasca, IL, is seeking an experienced Digital Media Sales professional.
Post a job or find a job today!
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MEMBERS IN THE NEWS
· Eileen Meehan has been appointed to the position of senior editor of the CM B2B Trade Group, a division of NTP Media, a Latham-based publisher of business-to-business print and electronic magazines and related products.
· CMP Healthcare Media LLC's, Cliggott Publishing Group, has promoted Jill P. Bresnick to associate publisher of Consultant, and publisher of Consultant for Pediatricians. Brian K. Blitz, PA-C, has been promoted to associate publisher of Consultant, and publisher of Headache & Pain. Beatrix Eriksen has been promoted to group director of Research and Circulation.
· CMP Media promoted Joseph Braue, Michael Friedenberg and Anne Marie Mille to senior vice president. Braue was named seniorvp of CMP's integrated marketing solutions business. Friedenberg has been promoted to senior vp-strategic customer development. Miller has been promoted to senior vp-global accounts.
· IDG's PC World was recently named Best Computer Magazine/Consumer by the Western Publications Association at their 54th annual Maggie Awards banquet. PC World won for the November 2004 issue.
COMMITTEE WATCH
The following is a list of ABM Committee and Council meetings and their general topics for discussion. For more information, contact Peter Loibl.All meetings areat ABM offices in New York unless otherwise noted.
Committee/Council Date& Time
Digital Media CouncilMay 1010:30am
•Review DMC website
•Research Project - Status Report
•Discuss next fiscal year's objectives and strategies
Electronic Media Committee May 17 2:00pm
•Ad Management Task Force Update
•Upcoming joint-committee meetings
Publishers' Committee May 19 2:30pm
•Publishers' Code of Ethics
•Case For Series Update
Custom Media Committee* May 26 3:00pm
(teleconference only)
•Custom Media Micro site
•Custom Media White Paper Program
•Logo development and ad program update
•Possible CM Awards program for 2006 - Discussion
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