TV Credits:

Project Name: / BOOK PEOPLE UNITE - PSA
Agency: / Mother NY
Client: / Reading is Fundamental, Inc (RIF)
Spot: / “Book People Unite” :60/:30
First Launch Date: / 4/17/12
Media: / TV
Creatives: / Jed Grossman, Stacey Lee, Eugene Fuller, Michael Ian Kaye, Bobby Hershfield
Strategists: / Phil Graham, Marissa Shrum
Mothers: / Krystle Loyland, Kelsey Robertson, Becky Lau
Agency Producer: / Dana May
Music Supervision: / Lauren King, Dana May
Book Character Licensing: / Davlyn Grant, Danielle Menna
Production Company: / Green Dot Films
Director: / Rafael Fernandez
DP: / Tuomo Virtanen
Executive Producers: / Rich Pring, Darren Foldes
Line Producer: / Joe Manderino
Costume & Wardrobe Design: / Cathy Cooper
Production Designer: / Teri Whittaker
Puppets: / Jim Henson’s Creature Shop
Editorial Company: / General Editorial
Editors: / Noah Herzog, Matt Dunlap
Animation & Post-Production Company: / Curious Pictures
Executive Producer: / Bill Reilly
Post Producer: / Alia Nakashima
VFX Supervisor/Head of CG: / Vadim Turchin
2D Animation Director: / Saul Blinkoff
Final Grade & Finishing: / The Mill NY
Music Production: / The Roots
Music Supervision & Production: / Search Party Music
Singer Casting: / Mother New York & Search Party Music
Celebrity Singers: / Jack Black, Carrie Brownstein, LeVar Burton, Consequence, Melanie Fiona, Jim James, John Legend, Chris Martin, Nate Ruess, Jason Schwartzman, Regina Spektor
Music Recording Studios: / Vox Recording Studio, Bad Robot, The Music Shed, Color, Bang World, Search Party West & East Studios
TV Mix: / Heard City
Sound Design: / Big Yellow Duck

PRINT CREDITS:

Project Name: / BOOK PEOPLE UNITE - PSA
Agency: / Mother NY
Client: / Reading is Fundamental, Inc (RIF)
Spot: / “Book People Unite”
First Launch Date: / 4/17/12
Media: / Print
Creatives: / Jed Grossman, Stacey Lee, Michael Ian Kaye , Bobby Hershfield
Mothers: / Krystle Loyland, Kelsey Robertson, Beck Lau,
Agency Producer: / Dana May
In-House Photographer & Retouching: / Jason Leiva
Production Company: / Tag Worldwide
Producer: / Rondell Meeks

DIGITAL CREDITS:

Project Name: / BOOK PEOPLE UNITE - PSA
Agency: / Mother NY
Client: / Reading is Fundamental, Inc (RIF)
Spot: / “Book People Unite”
First Launch Date: / 4/17/12
Media: / Web
Creatives: / Jed Grossman, Stacey Lee, Michael Ian Kaye, Wei Lieh Lee, Christian Cervantes, Teodorina Bazgu
Strategists: / Philip Graham, Marissa Shrum
Mothers: / Krystle Loyland, Kelsey Robertson, Meredith Krull, Becky Lau
Producer: / Justin Durazzo, Myke Gerstein
Director of Technology: / Rey Peralta
Flash Banner Development: / Squarewave, LLC - Interactive Studio
Flash Banner Development: / Tag Worldwide
Website Development: / Gareth Londt