STD Surveillance Network (SSuN) Conference Call

MTV-KFF STD Awareness Campaign in April

SSuN Call #16; March 5, 2009

Participants

SSuN Sites

Alabama:Jane Schwebke, Shuying Yu

Baltimore: Emily Erbelding

Chicago: Beau Gratzer,

Colorado: Melanie Mattson, Kees Reitmeijer, Doug Robinson.

Connecticut: Raul Pino

Los Angeles:Sarah Guerry

California DH:Michael Samuel

Louisiana:Megan Jaspersen,

NYC:EJ Klinger

Philadelphia:Lenore Asbel, Martin Goldberg

San Francisco: Julia Marcus

Virginia: Jennifer Bissette, Elizabeth Honorat, Jeff Stover

Washington: Todd Rime, Mark Stenger, Roxanne Kerani

CDC

Division of STD Prevention (DSTDP)

  • Epidemiology and Surveillance Branch (ESB): Debbie Dowell, Nicholas Gaffga, Lori Newman, Shalini Parekh, Hillard Weinstock, Bob Kirkaldy
  • Statistics & Data Management Branch (SDMB):Jim Braxton, Darlene Davis
  • Health Sciences & Research Branch(HSREB): Guoyu Tao
  • Behavioral Interventions & Research Branch (BIRB): Jamie Leichliter,Mary McFarlane

Note:No associated documents

Misc Issues

  1. Trich Updates
  2. Bob Kirkaldysent outrevised trich protocol a week ago, and wants to make sure all Part B sites received it. The protocol is dated 2/27/2009, if you did not get it, please let Bob () know.
  3. San Francisco is on target to be the first site to begin (March?), Seattle to follow.
  1. 30 minute data management calls
  2. Brief single site calls are being organized by Shalini (). These calls are intended to catch up on individual sites issues and status, particularly data management issues.
  1. CDC data management
  2. CDC is working on edit check programs for STD clinic and population-based GC
  3. Will share with sites soon, encourage sites to test downloading STD clinic data
  1. Sample Access database for population-based GC on
  2. Jennifer Bissette has placed the Microsoft Access file they use for SSuN data entry into the ‘Enhanced GC surveillance’ folder in our SSuN Collaborators Site group page.

MTV STD Awareness Campaign in April.

  1. Overview of Campaign: Mary McFarlane
  1. National campaign will run on MTV, MTV2, MTV tres (Latino), MTV U (college campuses).
  2. Original plan was to host a free-testing week, but free testing is no longer a component
  3. Marketing will center on the catchphrase “GYT09” (Get Yourself Tested 2009).

1)On April 1st, a movie will be broadcasted about Pedro, an HIV-positive Real World character.

2)Goal is to get people to visit where they will find STD information and an STD testing locator.

3)Will not focus on any specific STD (generally chlamydia, HIV, gonorrhea)

  1. SSuN Role
  1. Opportunity to evaluate impact of national and local public health interventions on morbidity and services. Is there value in doing a similar campaign next year?
  2. CDC can look at national IPP andcase-report data (e.g., GC, chlamydia), but such data have limited detail.
  3. CDC can not analyze SSuN cycle 2 data until OMB approval is obtained. However, since the impact of the campaign will take several months to be felt, OMB approval may be in place in time for analysis. OMB approval does not affect the ability of any site to monitor the impact of the MTV campaign locally themselves.
  4. Both SSuN systems, the STD clinic database and the GC county database, may prove useful for analysis.

1)Using the clinic database, we can monitor changes in clinic volume and demographics, (of courseif some clinics are already maxed out, this may not be detectable), or detect changes in the number of individuals coming in for fast track. Can also observe if there are changes in HIV positivity.

2)Question: Is same as

a)Answer: yes

3)Question: Can we link a local website through this campaign? LA will have it’s own campaign during this time that will involve mailing self-collected vaginal swabs to women.

a)Answer: On there is a link where local campaigns can register themselves and this information will be provided out to the public.

4)Concern: Since this will be targeting the MTV population, there is concern that LA clinics won’t likely see an impact since local college health clinics provide a lot of coverage for this population.

  1. Are any other SSuN sites aware of interventions in your area in April? (noadditional responses)
  2. Are sites interested in monitoring the impact of the campaign locally? Or should we focus on simply looking nationally?

1)Comment: VA could look at morbidity changes, or gauge if there’s an increase in the number of hotline calls we receive. Hotline information will be important since we predict information seeking will increase.

2)In CT, our information seeking number is #211, and after local campaigns in the past we’ve seen a two-fold increase in calls.We were able to map from zip codes where they were calling from in order to get spatial data.

3)CO has a website for their STD clinic, may look at how to monitor traffic.

  1. Google analytics ( a free installation tool that can be installed on your std websites which will give you important information that will help track website visitors.
  2. Question: What is the MTV target population?
  3. Answer: 25 years and younger makes up the majority, though viewers are inthe 30 and above age range as well. Viewers are of all race/ethnicities.
  4. Question: We we be given any fliers or handouts?
  5. Answer: Yes, Mary will send these on to Lori as soon as they are made available.
  6. Question: Is there partnering with labs to monitor number of tests being done?
  7. Answer: There will not be data from lab companies analyzed, IPP test volume will be used as a proxy.

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