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Welcome to the Gartner 2011 MDM Excellence Award Application Form
To be considered a valid entry you must complete all sections.
NOTE: You may also attach additional files to support your submission. Attachments will not be used for the primary evaluation and are not considered substitutes for responses to required questions.
If you wish to save your partially completed application and come back to it later, please scroll to the bottom of the page and click the button labeled "Save for later".

General Information:

Company: /
URL: /

MDM Program Focus (Choose All Those That Apply):
Analytical MDM (governing and managing master data within the context of Business Intelligence/reporting)
Operational MDM (governing and managing master data within the context of Business Applications/operations/ERP)
MDM of Customer/Party/Vendor/Person Data
MDM of Product/Asset/Item/Service Data
MDM of Other Data (please describe below)

Primary Contact and Secondary Contact Information:

Primary Contact / Secondary Contact
Name: / /
Title: / /
Company: / /
Mailing Address: / /
City: / /
State: / /
Zip/Postal Code: / /
Phone: / /
Mobile: / /
Email Address: / /

Evaluation Criteria
MDM Excellence Award
The evaluation criteria for the 2011 Gartner MDM Excellence Award are based on Gartner’s Seven Building Blocks of MDM framework and include:

·  (Part 1) MDM Vision and Strategy

·  (Part 2) MDM Business Case and Metrics

·  (Part 3) MDM Governance, Organization and Processes

·  (Part 4) MDM Technology Architecture and Infrastructure

·  (Part 5) Implementation Considerations

·  (Part 6) Results and Return on Investment

Part 1 – MDM Vision and Strategy
Please provide a brief introduction to your organization and its business model and then summarize the MDM Vision and MDM Strategy. Please use no more than 5,000 characters including spaces (approximately 800 words) for the whole introduction and summary. It should cover the following points:

Vision: What business vision needs MDM as an enabler? Why is this required? What are the primary business benefits and beneficiaries? Who owns that business vision? What does the supporting MDM vision look like? Who owns the MDM vision?

Strategy: What is the scope of the MDM strategy? What will be the benefits of the MDM strategy to data consumers and the organization? How do you plan to achieve those goals? What's the road map for achieving the goals? How many master data records are being managed by MDM? What is the complexity of the master data and the MDM processes? Which business processes will be supported by consistent master data? Will this program start at a departmental, process orientation, or will it launch enterprise-wide?


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For more information on creating an MDM Vision and Strategy see Research Note: “Creating an MDM Vision, Strategy and Road Map” (March 2009, G00165636)

Part 2 – MDM Business Case and Metrics
Please provide information on the following elements of the business case and the supporting metrics and key performance indicators. (Limit: 2000 characters or approx. 100 words)

·  What are the measurable objectives for your MDM strategy?

·  How are you communicating them? How will you know what success looks like?

·  How are you measuring status and determining effect?


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For more information on creating an MDM Business Case see Research note: “Creating a Business Case for Master Data Management” (August 2008, G00160270)

Part 3 – MDM Governance, Organization and Processes
Please provide information on the following elements of the initiative. (100 words or 750 character limit for each segment):

Governance: How are you creating and maintaining an MDM governance infrastructure and discipline that includes executive sponsorship, policymaking, decision arbitration and day-to-day operational administration?

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Organization: Who creates and consumes master data? What are their roles? How can they contribute to the MDM program, how does it change their work, and how do you manage change management? What is the involvement of line of business and IT parties in the process?

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Processes: What business processes will you need to ensure the creation, management, publishing and leveraging of high-quality, consistent master data across your organization? How will you manage those processes? How will MDM actually “work”? Who (users and systems) will do what, and when? Which business applications will be evolved to take advantage of MDM?

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Part 4 – MDM Technology Architecture and Infrastructure
Please detail the technical environment in which MDM technology was deployed and the implementation styles or architecture employed. (Limit: 3000 characters or approx. 200 words) Please include the following:

·  What does the business applications or business intelligence landscape look like? How heterogeneous is it?

·  How have systems been integrated?

·  What implementation style (or combination of styles) of MDM is employed e.g. registry, consolidation, coexistence or centralized

·  How was the master data stored – according to the implementation styles of MDM? Was it authored remotely and reconciled centrally, or authored centrally and distributed etc?

·  How and where were governance routines operationalized?

·  What was the data latency targets across the MDM architecture and was it achieved?

·  What MDM technologies were used in the MDM initiative?

·  What data quality and data integration tools were used in the MDM initiative?

·  What role, if any, did metadata and metadata management play in your MDM program?


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For more information on the implementation styles of MDM refer to the Research note: “How to Choose the Right Architectural Style for Master Data Management” (October 2006, G00151496)

Part 5 – Implementation Considerations
Please provide information on the following aspects of the implementation. (Limit: 5000 characters or approx. 100 words)

·  Implementation timing and current status

·  Technical implementation challenges

·  Organizational implementation challenges

·  Resourcing (e.g. internal, external service provider, technology provider)

·  Critical Success Factors

·  Most valuable lesson(s) learned

·  Expected next steps and evolution of the project


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Part 6 –Results and Return on Investment
Please provide information on the results and the ROI achieved so far and how you see that evolving. (Limit: 5000 characters or approx. 100 words)

·  Accomplishments to date (relative to measurable KPIs or metrics)

·  Return on Investment – please describe what ROI model was used

·  Return on Investment – achieved to date and expected


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Part 7 – Company Profile information
The following information will be used to profile and the aggregate responses will support research analysis. The information collected will not be disclosed on an individual company basis.

6.1. Industry (choose one):
Consumer Packaged Goods
Energy and Utilities
Financial Services & Insurance
Government
Healthcare & Pharmaceutical
High Technology
Manufacturing
Media, Entertainment & Information
Retail
Travel & Hospitality
Telecommunications
Other, please specify:

6.2 Company or Business Unit Primary Business Model (choose one)
Business-to-Consumer
Business-to-Business
Company Internal
Mixed
Other, please specify:

6.3 Company or Business Unit Annual Revenue USD ($) (choose one):
Less than $100 Million
$100-$249 Million
$250-$499 Million
$500 Million to $1 Billion
More than $1 Billion
Not applicable

6.4 What is the MDM Approach at the Company or Business Unit (choose one):
Formal program with coordinated projects
Individual projects with some coordination
Multiple uncoordinated projects
Other, please specify:

6.5 Highest Level of Project Sponsorship (choose one):
President/CEO/Board
COO/CFO/CMO
Executive Vice President
Senior Vice President
Vice President
Director
Other, please specify:

6.6 Functions Involved in Project (choose all that apply):
Marketing
Sales
Customer Service
Operations
Procurement
Supply Chain
Finance
Engineering
Trading partners
Other, please specify:

6.7 Number of Internal Personnel Involved in Project (Full-time Equivalents) (choose one):
Less than 5
5-9
10-14
15-25
More than 25

6.8 Number of External Personnel Involved in Project (Full-time Equivalents) (choose one):

Less than 5
5-9
10-14
15-25
More than 25

6.9 Number of Internal Users Impacted by the Project (choose one):
Less than 20
20-49
50-99
100-499
500-999
1,000-2,499
2,500-5,000
More than 5,000

6.10 Number of External Users Impacted by the Project (choose one):
Less than 20
20-49
50-99
100-499
500-999
1,000-2,499
2,500-5,000
More than 5,000

6.11 Total Cost of Project USD ($) (choose one):
Less than $100,000
$100,000 to $499,999
$500,000 to $999,999
$1 to $1.9 Million
$2 to $4.9 Million
$5 to $9.9 Million
$10 to $19.9 Million
$20 to $50 Million
More than $50 Million

Thank you. If you have any questions about the submittal process, please email