PRESS RELEASE STRUCTURE

PRESS RELEASE

DATE – in XX month 2017, format

TITLE – this should be short, to the point and in all caps and bold.

Opening paragraph – two sentences maximum, should provide summary of entire release and include your company name, the show you’re exhibiting at, stand number and the date and location of the show. [In bold]

Second and third paragraphs – should include background information about your company and what products or services you are going to exhibit at the show. If you’re launching a new product, lead with this (you may want to focus the title and opening paragraph around this too).

Fourth paragraph – should include a quote from a senior spokesperson from within your company about why you’re exhibiting and what visitors can expect from your stand.

Fifth and sixth paragraphs – should include some general information about UK Construction and or the specific show you are exhibiting at.

Conclusion – should include a call to action, either visit the website for more information or book an appointment etc.

EXAMPLE PRESS RELEASE

PRESS RELEASE

01 April 2017

NEW INNOVATIONS FROM BLACK MILLWORKAT UK CONSTRUCTION WEEK

Leading specialists in high quality timber fenestration products Black Millwork is pleased to announce that it will be exhibiting at the Build Show on stand B1, as part of UK Construction Week, taking place at the NEC in Birmingham on 10 – 12 October 2017.

Pioneering solutions in the fenestration industry for over 25 years, Black Millwork will be showcasing its latest oak windows and doors, as well as highlights from across its product portfolio. The new oak range comes in a variety of profiles to suit every style of building and offers impressive thermal efficiency ratings, with U-values as low as 1.4 W/m2K.

What’s more, Black Millwork’s expert technical team will also be on hand to answer any specification or installation questions, giving a series of practical talks throughout the three days. In addition, every person who visits the company’s stand will be entered into a special prize draw – the winner of which will receive a brand new iPad mini.

Gary Hutton, General Manager at Black Millwork, commented: “The Build Show presents a fantastic opportunity for us to engage with our key audiences – we find events like this are a great place to build new relationships, increase our customer base and to get honest feedback on our range. I’m also looking forward to participating in some of the many industry debates and discussions taking place as part of the seminar schedule.”

The Build Show brings together professionals from across the construction industry and provides the perfect forum to network, showcase new products and discover opportunities for professional development. Supported by leading trade associations such as the Federation of Master Builders (FMB), the Construction Products Association (CPA) and The Chartered Institute of Building (CIOB) to name but a few, the Build Show also offers a comprehensive seminar schedule to inform, educate and equip all who attend.

Visitors to the Build Show will also have wider access to the eight other events being held at UK Construction Week. Consisting of Timber Expo, Civils Expo, Plant & Machinery Live, Energy 2017, Smart Buildings 2017, Surface & Materials Show, HVAC 2017, Grand Designs Live as well as the Build Show, UK Construction Week will span six halls of the NEC catering for the entire spectrum of the industry from architect to installer.

For more information or to book an appointment with a member of Black Millwork’s technical team, please visit or phone XX.

For more information about UK Construction Week please visit or follow @UK_CW on Twitter.

-ENDS-

[This signifies the end of the press release]

NOT FOR PUBLICATION:[After this you can put any additional information that you would like to communicate with the editors of publications that you do not want to be published]

Example additional information:

For further press information and approval of colour separation charges, please contact Gary Hutton at Black Millwork on Tel: 01283 511 122 Fax: 01283 510 863 or Email

Please forward all reader enquiries to:

Gary Hutton

Black Millwork Co.

Andersen House

Dallow Street

Burton-On-Trent

Staffordshire

England

Tel: 01283 511 122

Fax: 01283 510 863

Email:

ADDITIONAL NOTES

For the best results when distributing your press release, always send 1, 2 or 3 (maximum) high res images with it. These ideally should be a company logo, a product shot of what you’re exhibiting and perhaps a headshot of the person quoted in the release or an image of your exhibition stand. Images should be 300dpi and measure 10cm x 10cm as a minimum. However, file sizes need to considered, ideally each image should be approx. 1Mb.

Other hints & tips:

  • Use a standard font with 1.5 line spacing for easy reading.
  • Don’t waffle, be to the point and get your main hooks in the first couple of paragraphs.
  • Proof read and proof read again. Print it out: often you can pick up things on paper that you miss on screen. Spelling mistakes or poor grammar will put editors off.
  • Do your research and send it to the right person i.e. the editor, not an advertising executive. Also, UK Construction Week has a number of media partners who will be running dedicated preview features in their magazines, so try to time/target these publications for maximum exposure.
  • Some publications might respond to your press release with an editorial or advertorial offer. If you have budget to push your release, these might be worth considering in order to reach a wider audience.