DRAFT – FOR INPUT AND DISCUSSION

REGIONAL WORKSHOP ON

Public Awareness, Preparedness and Response:

THE ROLE OF BROADCASTERS

15TH – 16TH JUNE, 2005. BANGKOK, THAILAND

Broadcasters have a responsibility to educate audiences and raise awareness of the dangers of natural disasters. They can do this by airing public service announcements, thematic content in local drama productions and improving the flow of emergency information and reporting at the time of occurrence of disasters and hazards. Fifteen (15) Programming Directors will participate in a 2-day workshop on the production and scheduling of awareness-raising content.

Day 1 (15th June)

8:30 amWelcome Coffee

8:45 am Opening Remarks, Introduction and Orientation

Mr Joe Chung ISDR, Bangkok, Asia office
Mr Tom Mintier, CNN International Assigned Workshop Facilitator and Moderator

Mr Craig Hobbs, Asia-Pacific Broadcasting Union:

Broadcast Participants:

Brief self-introduction by individual participating broadcasters to introduce their organizations and their individual role in public awareness, disaster preparedness and response.

09:15 a.m.Public Awareness, Preparedness and Response
Joe Chung , UN/ISDR, Bangkok office

Preparedness, prevention and education are important to reduce vulnerability and save lives.

Mr D. Suvit, Director, ADPC, Thailand

Reporting on disasters and disaster reduction

Mr Masayuki Kitamoto, ADRC
The Japanese experience on disaster reduction and media relations.

Mr Martin HadlowUNESCO IOC,

Resources and sources for journalists.

10.45 amCoffee Break

11:00 am The broadcaster’s point of view: Examples of Content and Procedures Currently Used

Broadcast Participants:

Individual participants will explain how public awareness of natural disasters is managed by their broadcasting company, assess audiences and coverage prospects. What is the impact of educational programmes? Participants will present programmes that are already working in their region to educate, alert and inform people on disasters

12:30 pmLunch

1:30 pmPRACTICAL EXPERIENCE IN EDUCATIONAL COMMUNICATION FOR TSUNAMIS AND OTHER HAZARDS

Continued -- Public Awareness – Examples of Content Currently Used

Examples of content produced to educate audiences in preparing to deal with various natural disasters such earthquakes, fires, cyclones, floods, tsunamis and other events.

Mrs Vu Minh Hai, Int’l Federation of the Red Cross

Programmes that are working with communities. Raising the public's awareness about floods.

Tomio Kojima, NHK

Content/products that work in Japan.

Christel Rose, ISDR Bangkok, will present radio programmes that can be adapted by TV in Asia

2:30 pm Success Stories – Public Awareness that Reduced Impact

Four UN ISDR video case studies will be included in the productions and shown to the participants as examples of educational stories.

(1)Semeulue Island, Sumatra

Introduced by Mr Ariyo Ardi, SCTV

(2)Thailand’s Moken tribe Sth. Surin Island

Introduced by Ms Patanahkrid Visessmit, MCOT

(3)The British tourist’s tsunami warning

Introduced by Ms Brigitte Leoni, UNISDR

(4)Cuddalore, India UNDP project

Introduced by Ms Nanu Bhasin, Doordarshan News

Mr Haruo Sakitsu, Programme Director, ABU Tsunami documentary co-production

Tom Mintier, Workshop Facilitator/ModeratorHow CNN is dealing with disasters?

3:30 pm Coffee Break

4:00 pm Success StoriesContinued – Discussion with Broadcasters Deconstruction of previous productions -- What makes effective “pro-active” campaigns?

Broadcast Participants

Screen productions to review how broadcasters have presented issues in the different contexts of various natural disaster threats. Productions to be included in the screening session include:Public Awareness Formats; Documentaries, News Reports, Public Service Announcements (PSAs)

6:00 pmConclusions -- Close of Day 1 Workshop

7:00 pm Welcoming Dinner

Day 2 (16th June)

8:30 am Welcome Coffee

9:00 amThe tsunami experience

Mr Tomio Kojima, Director of Disaster and Safety Information Centre, NHK, Japan

What did we learn from a broadcasting point of view?

Mr Martin Hadlow UNESCO IOC

What did we learn from a multi-lateral point of view?

9:30 am Six months after the Indian Ocean Tsunami: an opportunity to assess the state of the Tsunami-affected countries – Recovery Efforts.

Miguel Fortes, Head of Office,UNESCO-IOC Regional Secretariat for the Western Pacific(WESTPAC):Update on the Development of the Tsunami Early

Warning in the Indian Ocean (IOTEWS)

B. Leoni, ISDR Media relation officer: Media and communities : how to better communicate and educate communities to multi- hazards using the tsunami tragedy?

Ti Le-Huu, Economic Affairs Officer, Water Resources Section, UNESCAP:

Towards a better regional preparedness for multi-natural hazards in Asia and the Pacific.

Ms Ann Quon, Director, External Relations Asian Development Bank, How disaster reduction is included in the recovery?

10:30 amCoffee Break

11:00 am Discussion --What are the messages that UN ISDR and other agencies believe are necessary to reduce the impact of floods, earthquakes, cyclones, fire and other hazards?

Broadcast Participants

UN ISDR

OCHA

IFRC

UNESCO IOC

1:00 pmLunch

2:00 pmPublic Awareness Campaigns

Individual/Small Group Consultations –

Developing concepts for Public Awareness Campaigns and the expected deliverables/content from this event (2X10-minute video reports and 3X30-second PSAs) for presentation to the group and their recommendations for their own home broadcasting organisation.

Broadcast Participants

UN ISDR

OCHA

IFRC

UNESCO IOC

3:30 pm Coffee Break

4:00 pmIndividualPresentations

Broadcast Participants

The outcome of the individual consultations from the previous 2 sessions will be individually presented to the group.

5:30 pm Conclusions-- Close of Day 2

NOTE -- Work to be done by participants (Outputs/Deliverables):

  • Create information flow charts, which identify the appropriate and respective meteorological, oceanographic and geographic organizations in their home country, regionally and internationally from whom information on various types of natural disasters is obtained for live/emergency reporting.
  • Develop production and scheduling plan for public awareness campaigns on natural disaster prevention and impact reduction on a series of themes, including earthquakes, fire, cyclones, floods, tsunamis and other hazards.

Contact:

DRAFT – FOR INPUT AND DISCUSSION

Craig Hobbs

Sr Officer, International Relations & Development Communications Team

Asia-Pacific Broadcasting Union

PO Box 1164

2nd Floor New IPTAR Building

Angkasapuri

Kuala Lumpur 59700

Malaysia

Phone: +60 3 2282 4205

Fax: +60 3 22824606

Email:

Brigitte Leoni

Media Relations Officer
United Nations Inter-Agency Secretariat of the International Strategy for
Disaster Reduction
Palais des Nations CH-1211 Geneva,10, Switzerland
Office A.578
Tel: (41.22) 917 49 68
Fax:(41.22) 917 01 69
Email: