POST:Website Digital Communications Officer

SELECTION CRITERIA

POST:Website Digital Communications Officer

DEPARTMENT:Marketing and Communications

Essential Criteria / Desirable Criteria / How & When
Education / Qualification /

Skills / Abilities /

Outstanding written and verbal communication skills
Outstanding copywriting skills with specific focus on writing and editing web content
Good editorial judgement
Significant knowledge and understanding of websites
Solid digital marketing skills with the ability to be creative and innovative
Ability to film, edit and produce videos
Good ability and use of HTML, CSS, web authoring tools and related software packages/image editing software (i.e. Adobe products)
Ability to organise and prioritise work, work to set deadlines and within budget
Ability to produce clear and concise written material for a range of audiences
Ability to analyse and produce reports, spreadsheets and briefings

Experience /

Management and development of a large and complex website and its content (CMS)
Proven track record in planning, managing and delivering digital marketing campaigns
Management of a range of social networks in a work environment (Including Facebook, Twitter, Instagram, YouTube and LinkedIn)
Ability to write storyboards for video production
Production of videos using in-house facilities and external agencies
Understanding and building SEO for websites
Strong analytical skills and strong understanding of web and digital metrics, including Google Analytics reporting and analysis
Executing and measuring effective email marketing campaigns
Working within an integrated team
Working to budgets
Working with external agencies
Design and exploitation of customer/supporter databases
Creation, distribution and measuring of eNewsletters
Writing for publications and/or marketing collateral

Working with CRM systems, especially Raisers’ Edge.
Experience of liaising with both technical and non-technical colleagues.
Online advertising – Commissioning and designing Google Adwords, PPC and Facebook adverts
Photography
Use of Hootsuite or other social media scheduler
Co-ordinating a network of digital screens via a digital signage management system

Knowledge /

Effectiveness and efficiency of digital marketing communications approaches and techniques
CRM techniques and systems
Website content management systems
Developments in new digital platforms
Website accessibility standards and complying with these

Knowledge of the hospice or hospice sector
Knowledge of fundraising or the charity sector
Profile of the geography, population and organisations in Leicester, Leicestershire & Rutland
Knowledge of data protection laws

Motivation and personal attributes /

Able to contribute towards LOROS’ values & behaviours
Excellent interpersonal and communication skills, with the ability to form good relationships at all levels and with a wide variety of external organisations
Tactful and sensitive
Confident and persuasive when providing advice
Positive, self-motivated and committed to achieving results
Creative and innovative
Approachable and empathic
Calm under pressure
Excellent analytical and problem solving skills
Accurate and attention to detail
Self-motivated
Flexibility which will include working outside of regular contracted hours
Ability to work on own initiative and part of a team
Willingness to use own vehicle for business purposes