PORTSMOUTH CULTURAL TRUST
TITLE: Marketing Assistant
DEPARTMENT: Marketing
RESPONSIBLE TO: Head of Marketing and Development
HOURS: 30h
PAY: £8/h. 26 days holiday p/a.
Application deadline: Monday 5th May 2014
Purpose of Job
To assist the Head of Marketing and Development in promoting Portsmouth Guildhall’s concerts and exhibitions, and other offers including memberships, the Café and lounge, room hire, conferences and weddings.
Organisation Chart
Principal Responsibilities
To support the Head of Marketing and Development in promoting the Guildhall’s wide variety of concerts, events, and art exhibitions as well as the Café, lounge and membership offers.
To create artwork for promotional material and advertisements using professional graphic design software such as Adobe Creative Suite, Coreldraw, Xara or other.
To liaise with promoters regarding their advertising and promotional needs and to suggest relevant advertising and promotional opportunities based on the type of event and the promoter’s budget.
To liaise with local and regional print, radio, television and digital media in executing promotional campaigns.
To assist in the preparation of printed and online material by writing copy, ensuring accuracy by proofreading and editing and liaising with designers. You will also be required to write and distribute local and regional press releases.
To have a keen interest in digital media, and to be in charge of the Guildhall’s various Facebook, Twitter, Instagram and FourSquare accounts.
Manage the Guildhall website by uploading news and events containing copy, images and videos, and to help drive online traffic with online and social media campaigns.
Designing e-newsletters and sending them out to the relevant segment of our 40K strong contact database.
To be responsible for developing and maintaining all mailing lists.
To attend networking events, exhibitions and conferencesto actively promote the
Guildhall’s offers.
Managing poster and leaflet display in and around the building. Archiving all print advertising material, disposing of out-of-datematerial and keeping a record of all incoming publications.
Other
Good communication and organisational skills are essential and post holders have to be willing to work flexible and unsociable hours. We are looking for a creative, dynamic person that is able to work independently as well as in a team.
Location
Portsmouth Guildhall, Guildhall Walk, Portsmouth, PO1 2AB
Context
The Portsmouth Cultural Trust (PCT) is a company limited by guarantee that was incorporated in Feb 2011. Since April 2011 the Trust has operated the Portsmouth Guildhall events and concert venue under a 25 year lease from Portsmouth City Council.
The Guildhall, a majestic building at the heart of the city, has a standing concert capacity of 2,500 and is known for presenting first class entertainment, conferences, weddings and events; attracting an average of 220,000 people per year.
Recent events include sold-out performances by Mumford & Sons, Scissor Sisters, Micky Flanagan, Simple Minds, Jake Bugg, Stereophonics, The Specials, Foreigner, Sarah Millican and many more. Smaller events include a range of popular Live Lounge shows (cabaret & jazz) as well as a Comedy Network line-up. The Trust is also serious about classical music, presenting concerts by the likes of the London Symphony Orchestra, the Royal Philharmonic Orchestra and 10+ concerts per year by the Bournemouth Symphony Orchestra, as well as a range of smaller recitals and ensembles.
Recent exciting developments include the opening of two new art galleries (one of them curated by local art gallery Aspex), a free business lounge, and a partnership with e-commerce giant Ticketmaster.
PCT is a registered charity and is serious about its art, music and entertainment provision to the local community and the Trust also has a realistic ambition of establishing the Guildhall as a leading Conference and Room Hire Centre in Portsmouth and the greater Hampshire.
Person Specification
This acts as selection criteria and gives an outline of the type of person the characteristic required to do the job.
Essential: without which the candidate would be rejected
Desirable: useful for choosing between two good candidates
Attribute / Essential / DesirableExperience / Experience in designing marketing and promotional material using professional graphic design software. (Portfolio of previous work required.)
Experience in conceiving, planning and executing creative and successful marketing campaigns.
Experience in doing online/ social media marketing.
Experience in updating and maintaining websites.
Experience in copywriting, editing and producing print & online publications.
Experience in an events or arts related industry.
Experience of working with local, regional and national media / Experience in working with event promoters.
Experience in conducting market research.
Good contacts within the local and regional media industry.
Experience in PPC and paid for social media advertising
Skill/ Abilities / Excellentcommunication skills(oral and written)
Excellent interpersonal, organisational and time management skills
Demonstrable commercial awareness
Creative, practical and able to work effectively under pressure and to tight deadlines
Good ICT skills, especially in graphic design software, as well as Microsoft Word, Excel, Outlook and Publisher / NVQ qualification
Education training / I.T. Training
Good level of general education / Marketing qualification
Graphic design qualification
Please send a completed application form, quoting REFERENCE NUMBER: MA201405 to Michelle Masterton, by Monday 5th May 2014.