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Marketing & Communications Committee

held on 23February 2017

Minutes

Talking points:

  1. Feedback to Agency vs. Client battle
  2. Attendees introduction
  3. Upcoming events calendar
  4. Planning of upcoming activities
  5. Activities for 2017

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Ad 1) / Feedback to Agency vs. Client battle

-Diversity of the guests from client side was appreciated

-Beneficial to listen to in-house people view

-More people from corporations to share how they see things related to MarComm

Ad 2) / Attendees introduction / Name, position, company / your topics
Surname / Name / Position / Company / Email / Topics
Eliáš / Karel / Senior Consultant / University of Finance and Administration /
Englová / Markéta / PR MANAGER / Vienna House /
Hilgert / Luis / Marketing / Glencore Agriculture Czech / / first TV commercial and marketing campaign for Glencore – interested how to evaluate
Juráň / Petr / Client Service Director / ALTAVIA Česká /
Novák / David / Head of Consumer Marketing / Vodafone Czech Republic /
Ošťádalová / Maja / Account Director / Hill & Knowlton Strategies /
Perović / Jovana / Junior PR Consultant / Grayling Czech Republic / / here to listen to wiser people
Pošvář / Jan / Business Development Manager / ASB Prague /
Přáda / Tomáš / Marketing Manager / AV MEDIA / / to observe
Šmídová / Lucie / Business Development and Marketing Manager / TaylorWessing e|n|w|c advokáti / / to share info, experience, searching new ways in marketing
Vizcardo / Gustavo / Managing Director / ValensGen /
Ad 3) / Upcoming events calendar
29
Mar / Marketing & Communications Committee - WEDNESDAY
AmCham offices, Dušní 10, Prague 1, 9 - 10.30 am
Ad 4) / Planning of upcoming activities

President Donald Trump Communication & Leadership (online consumer engagement)

Part of March´s Committee

Potential speakers:

  • Gabriela Bechynská, Corporate & Government Affairs Manager, Mondelez Czech Republic (Lucie will contact her)
  • Socialsharks: social media (Lucie will contact them)
  • Editor in chief: Daniel Köppl (Lucie will contact him)
  • Journalists: Tomáš Klvaňa, Daniel Anýž, Jakub Horák (Maja to contact Jakub)

Supportive materials:

  • Psychological research dealing with leadership aspects (David Novák to deliver)
  • HK Strategies or Grayling – their US colleagues sharing analysis, presentations

Issues to be the part of discussion:

  • Strong vs. Weak points
  • Dealing with different topics
  • Instruments used
  • Timeline of the campaign
  • How to stand up against the attacking style of communication?
  • Could companies use this model for their communications?
  • Supernaturality of Donald Trump which is inside each of us. How to fight against it?

Talent pipeline

Part of April´s Committee

To be coordinated with HR Committee

Potential speakers:

  • David Novák can share some of his research and a work done for Vodafone

Issues to be the part of discussion:

  • attracting young entrepreneurs
  • what processes, channels
  • lack of entrepreneurs´ skills in corporations
  • lack of absolvents – Employer vs. Employee relationship
  • it causes the merge of employee recruitment and marketing (application of same techniques to attract customers and employees)
  • raise of campaigns for HR departments to attract employees

How new technologies will disrupt marketing?

Part of May´s Committee

To be coordinated with IT Committee

Potential speakers:

  • Speaker from StartUp Yard (Gustavo to suggest and contact)

Themes:

  • How technology affects marcomm targets/aims?

Ad 5) / Activities for 2017

MEET, SHARE, LEARN…

Target groups:

1)corporations and/or SMEs

2)MarComm executives and/or specialists

Formats:

1)physical events (battles, workshops, discussions)

2)virtual events (webinars)

3)newsletters, direct mails (interviews, Q&As, reports...)

Themes:

1)Why did it work? / sessions on successful marcomm campaigns – led by Petr Juráň

2)Battles / sessions on marcomm controversial topics

3)Do´s and don´ts of social media – led by Michal Malysa (?)

Topics suggestions / to be discussed further during February´s Committee meeting:

1)Online consumer engagement

2)Online marketing / media

3)Corporate branding (employer branding)

4)Advertising production

5)ROIs

6)Media landscapes

7)How does digital narratives change and affect existing value chain?

Corporate Patrons

3M Česko – Alliance Laundry CE - AMGEN - American Express – Aon Central and Eastern Europe - AVAST Software - Boston Scientific ČR – CertiCon –

Citibank Europe – Clarion Congress Hotel Prague - Coca-Cola ČR – Constellation – CTP Invest - Československá obchodní banka – Deloitte - DSA –

Ernst & Young – Hays Czech Republic – Hilton Prague & Hilton Prague Old Town – Honeywell –Hudson Global Resources – Johnson & Johnson –

KPMG Česká republika – Manpower – Marriott International Hotels – McKinsey & Company – Medtronic Czechia – Merck Sharp & Dohme – Microsoft –

MONETA Money Bank - Opel Southeast Europe - Oracle Czech – OREA HOTELS & RESORTS, Member of CIMEX Group - Passerinvest Group – Philip Morris ČR – Philips Česká republika – Plzeňský Prazdroj – PricewaterhouseCoopers ČR – Radisson Blu Alcron and Park Inn Hotels Prague & Ostrava – redtoo –

Rockwell Automation – Squire Patton Boggs – Steelcase Czech Republic - T-Mobile Czech Republic - UniCredit Bank Czech Republic – Veeam Software –

Vienna House – Vodafone Czech Republic – Weil, Gotshal & Manges – White & Case – White Star Real Estate – Y SOFT Corporation - Zátiší Group